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Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may...
Email is great! Or IS it??
Isn`t the power of email wonderful? It comes in all shapes and sizes, and it`s virtually instant. There`s plain text, there`s HTML, there`s even something called "rich media". Email can be used in many ways to market online. Frequent bursts of...
How To Properly Use Ezine Advertising - Part Two
SELECTING TARGETED EZINES In part one of this series, we discussed the two options available for advertising in ezines. The first of those involved buying ads in bulk with the goal of getting exposure to as many subscribers as possible without...
Make Your Business Card Your Best Salesman
One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to...
TRACKING YOUR ADVERTISING
When I run an advert in an ezine, print or the web I use a simple little log trick to keep track of how effective each run is. Let's say you are placing an add for your home page www.yourname.com. Instead of just using your home page address use...
 
The Right Track

There's an old saying - "Even if you're on the right track,
you'll get run over if you just sit there." How many people try
to set their business on the "right track" and just never make
it? Just what is the "right track"?

You can be relatively sure you are on the "right track" when your
business is starting to generate income. Some things you do will
be good, and while others may sound good, in reality may not be.
Let's take a hard look at one of these strategies.

Did you know there is software available which will allow you to
automatically submit your ads to web sites that accept free ads,
and to newsletters that do likewise? This software will submit
any number of ads you wish, in any frequency you desire.

"Wow - what a great idea!", you might think. I can submit my ads
to thousands of these sites with a single keystroke. "What a
time saver!"

Some people send out a dozen or more like this everyday. Is this
doing them any good? Well maybe yes, and maybe no. Let's first
examine the different types of web sites that accept free ads,
and why.

Many web sites that accept free ads, do it purely to collect
email addresses, which they can then sell as targeted lists.
They don't really care if your ad is ever seen. In fact, many
have a high limit between 50 and 300 ads. When the next one is
submitted, the oldest is dropped, and the process continues.

With thousands of ads submitted hourly, how long do you think
your ad will remain on their site - a minute or two - hardly
worth your time. The flip side is you will suddenly find a lot
more unsolicited email arriving daily from those who bought
your email address. If you like receiving unsolicited email, I
guess this is good.

Other web sites do care if your ad is seen. So what is their
motive? They are trying to build an advertiser base, and


hope
you will purchase a paid ad from them. Ads submitted to sites
like this usually have a life of a week or more, and can be
renewed indefinitely. Their goal is to attract people to their
site and hope that you do business as a result of your ad. Some
people report great success with this. Others post an ad here
and there and wonder why they don't make sales.

Newsletters published on a regular basis that allow free ads, are
a different story. When they receive ads, each one is checked
manually. They usually only permit one ad per cycle, and if you
submit 7-12 ads a day, you will quickly overwhelm their
processing capabilities. To them, this is spamming. Because they
might receive 500+ ads a day, their only recourse is to "fight
fire with fire". What they do is automatically filter out the ads
submitted using this type of software. They will never see your
ad submissions.

So what does this automatic submission software do for o you.
In the first example, your ads might have a useful life measured
in minutes. In the second case your ads are "blocked" from the
sites that will produce your best results.

Once you are blocked (depending on how they do it) you may never
be able to submit ads to these quality sites again - even if you
do it manually. Some block at the email address level. Once an
address is blocked, their filters will automatically delete your
incoming email, whether it is an ad or not.

Maybe that automatic submission software isn't the best hundred
bucks you could ever spend.

About the Author

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: mailto:tipofday-subscribe@topica.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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