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Advertising Dilemma: Try Junk and Chunk
Time management is a very difficult task. Trying to figure out how much time to put into each part of your marketing is very hard and even more so for those of you just starting out. In my last article "Educate Your Way to Success", we discussed...
Click for Success!
Being online for the last five or so years has made me realized that many persons are seeking a magic button to success. What is even more interesting is that they really believe that it exist. I have never encountered anything of such nature, the...
Internet Marketing In The Future
What's in store for those trying to become successful in the Internet Marketing field in the future? Will the increasing popularity of the Internet benefit or hinder your efforts? How do I as a marketing professional take advantage of this ...
Is Internet Classified Advertising Dead?
As little as two years ago, classified advertising on the internet was HOT! Believe it or not, up until then I had generated thousands of dollars in affiliate program sales utilizing free internet classifieds and services known as Free For All (FFA)...
Why CONTESTS in Ezines Are So VALUABLE!
By: Shannon Garrie (Shann) All Rights Reserved © Copyright 2002 We all love them! Contests, freebies, anything we can win! It's the nature of people. But what makes contests so valuable to Ezines? They're valuable to Ezines because...
 
The Right Way to Build Your Online Business Using Freebies

© 2004-5 by Bruce Carlson

As most people know, freebies carry a lot of weight. One of the
most powerful words in marketing, especially Internet marketing,
is the word "free".

This little word is so powerful that even its mere presence in
an email subject line sets off all kinds of alarms.

This is because, by now, most people have been "freed" to death
(thanks to the accursed spam), so in certain contexts they get
pretty suspicious of freebies, as they should.

But way before anybody ever thought about the possibility of
computers, or an Internet, there was a saying -- "Nothing in
life is free."

And when it comes to advertising we all know, deep down, that
there is usually going to be something attached when that little
word is thrown around.

As long as a customer perceives that there is indeed some
genuine value for him or her in what is being given away they'll
still grab it, however.

Giving away something for free as a part of your offer has long
been considered one of the cardinal principles for selling on
the Web. No matter what it is you're trying to market, you're
practically considered to be nuts if you don't use freebies.

Take ezines, for example. The vast majority of ezines cost
nothing. They're free. Yet many people who publish free ezines,
myself included, use or have used freebies to entice people to
subscribe to our ezines. It's so difficult to establish value on
the Web that we actually have to give something away in order to
give something away!

There's a right way and a wrong way to utilize this powerful
little word "free". There is also a basic principle concerning
the use of freebies in Web marketing which holds true for ANY
information product, not just ezines.

In the few paragraphs that follow, I'd like to pass on a couple
of simple little techniques for the effective use of freebies
which will quickly result in increased sales for you and also
help you to develop a new perspective and attitude about
establishing value when doing business on the Web.

USE BONUSES WISELY

In order to increase your sales by using freebies you need to
make sure that you use your bonuses wisely. This way you'll
qualify your prospects and get people who'll want to buy. The
result will be a marked increase in the percentage of prospects
who convert to buyers.

Unfortunately, the Web is full of examples of how not to use
bonuses. For example, how many times have you seen an ad
headline that read something like this?:

Subscribe now for FREE to Joe's Ezine and get your BONUS special
report!

Now there's nothing wrong with giving away a bonus report to new
subscribers. But, it shouldn't be your up-front selling point.
Your up-front selling point should be the benefits which your
product offers your customer.

Ask yourself first, "What can my product do for my prospect?"
Begin your pitch with the benefits they will receive. Some great
sales letters just jump right in with a bullet list of benefits.

So you


sell your prospect on your benefits first. Then, once
you've convinced them that your product can indeed help them,
you can "casually" mention your bonus, perhaps even as late as
the P.S. to your sales letter. It could go like this:

P.S. Incidentally, when you subscribe to Joe's Ezine you'll also
get my BONUS report entitled "Everything You Ever Wanted to Know
About Widgets But Were Afraid to Ask". This report is valued at
$47, but is yours for free as a thank you for subscribing.

See? Now the freebie has some value. Since your customer has
(hopefully) already decided they want what you have to offer,
the freebie comes across as a true extra. That's value. And
that's how you turn a larger percentage of your prospects into
paying customers.

Using the freebie as bait up-front for something that's already
free is not smart business. When you do this you're instantly
decreasing your chances for making sales. This is because that
powerful word "free" will automatically attract people with a
"freebie" mentality. You may get big numbers of prospects but
they'll be predisposed not to buy from you. You trigger that
mindset when you dangle the freebie in front of their noses
right off the bat.

Once people get into that freebie mindset it's difficult, if not
impossible, to get them out of it. They will sign up to get the
freebie and then keep waiting for more freebies. When they see
that they're not going to get any more they'll move on. If they
do end up buying from somebody it probably won't be you.

YOUR BONUS IS A SAMPLE OF YOUR LARGER PRODUCT

Another key to using freebies is to make sure that what you are
offering is a sample of something larger. If you offer a free
email course, for example, it should be designed to draw your
prospect into one of your affiliate programs, or to sell them
something through a referral, or else to pitch your ebook or
some other product you have the rights to sell.

In similar fashion, if you offer a free report then the report
could be a sample of your work, again to sell your ebook or
other product.

Offering a free ezine is one of the most popular and best ways
to get out a sample of your work, provided you have original
content. Then you can package up your original content with a
few extras into a larger package like an ebook and offer it for
sale.

If you don't have original material, then you'll need to be
patient and use your ezine as a way of establishing and building
trust with a list of subscribers/prospects. This can take quite
a while. But it's well worth it in the long run, especially if
you enjoy publishing an ezine.

Whichever type of bonus you do decide to use, just make sure
that it's a sample designed to lead toward something larger -
the sale of an actual product.

Using freebies is an important part of marketing a business on the Web. Just make sure you do it the right way!
Bruce Carlson is a veteran educator and freelance writer living in Finland. Sign up for his free newsletter The Dynamic Copywriter at http://www.dynamic-copywriting.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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