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The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about
developing good content for their e-zines, many of
them seem to have more trouble simply deciding on a
schedule and sticking to it!

It's smart to tame the schedule beast right from the
start. Here are a few tips to help you.

1. Realistically consider how much time you want to
spend on your e-zine.

For your beginning stages, plan on at least five hours
to develop each issue if you're developing your own
content. This includes time for researching, writing,
formatting, proofreading, and publishing. And this
estimate is for an e-zine featuring only one article. If
you're going to feature more than one article, plan on
making more time, or publish articles by guest authors.

2. Start with a conservative schedule.
When you're planning your e-zine, you'll probably be
so excited and brimming with ideas that you want to
publish as frequently as possible. Stop! Your enthusiasm
is admirable, but start off monthly for now. You can
always increase the frequency later, when you're sure
you can handle it.

I excitedly began my "AKB MarCom Tips" as a weekly gig,
then immediately dropped back to monthly once I caught
myself moaning and groaning whenever I was scheduled
to write it. Now that I have support staff, I've
increased my schedule to biweekly (every two weeks).

I publish my other e-zine "Tips from the E-zine Queen" on
the alternate week. This keeps it comfortable and enjoyable
for me!

3. Even if you can stand it, don't publish daily.
Yep, that's right. You want to be on your prospects'
minds, but not in their faces every day. We all get SO
much e-mail as it is! Even if you write a phenomenal
missive, it's best to leave your readers wanting a bit
more.

I was recently on the list of a very good daily
e-zine, but I just couldn't keep up with reading it
every day. I felt extremely guilty watching the issues
build up unread in my e-mail inbox, so I finally
canceled my subscription. If you want your e-zine to
be joyfully anticipated and well read, I recommend
publishing no more than once or twice a week.

4. Pick the best day for your readers ... and you
Many sales experts say that people are most receptive
to hearing from marketers on Tuesdays. So why not have your
e-zine arrive in your readers' e-mail inboxes then?

Other good days are Wednesdays and Thursdays, according
to other sales pros. However, I ignore all


this and publish
on Fridays, simply because it's my favorite day. ; )

5. Once you've set your schedule, stick to it!
Setting a schedule suggests to your readers that you're
organized and can meet deadlines. No matter how busy you
are, sending out your e-zine at random looks flaky and
unprofessional.

Now, we're all human and take vacations, get sick, and
get plain busy. So what do you do when you just CAN'T get
that new issue out? Do a rerun. Choose a past issue from
more than six months ago that you got great feedback on.
Republish it with a little intro that says something like,
"Hey folks, right now I'm sipping drinks on the beach in
Bali, so by popular request, here's a rerun of one of our
best articles. We'll be back next week with fresh,
insightful content!" Of course, only say something like
that if you are actually on vacation -- people do
understand that you take time off.

Otherwise, never share that you're behind schedule or
too busy to write your next issue - that would tell
your readers that they come last on your list. If you
must, stretch the truth a bit, and say you're at a
conference, traveling, etc.

6. Try to have one or two issues completed in advance
that can be sent out at a moment's notice.
This is great for those times when an emergency strikes
or you're too swamped to write a new issue. The next
time you get a few ideas at once (and don't they seem
to come in multiples?), get psyched up and whip out a
few at once. You can always edit them later - just get
the ideas out of your head and onto your screen.

(E-zine Queen Secret Tip: Need a little extra inspiration?
Try whipping up a fresh margarita - works for me, every
time! Just be sure to do an extra proofread later on. ; ))

7. For a low-maintenance e-zine, tip well!
Who says you need to write in-depth articles? Everyone's
time is short, so readers LOVE quick tips. Tips are easy to
put together when you're close to deadline, also meaning
you'll be more likely to stay on schedule. So if you're tight
on time, publish simple monthly or weekly tips instead of
detailed articles.

About the Author

This article is an excerpt from "Boost Business With Your
Own E-zine," by Alexandria K. Brown, "The E-zine Queen." To
learn more about this complete manual to e-zine publishing
and to sign up for her FREE biweekly newsletter for e-zine
publishers, visit http://www.ezine-queen.com now. Don't miss
the next issue!

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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