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Are Announcement Lists Effective?
When you start an ezine, you realize after a few short weeks that you will actually have to promote it in order for it to be successful. But how do we do that? We have all asked ourselves that question. When you begin to seek out solutions, most...
Educate Your Way To Success
There are a number of factors that will determine your level of success in the Internet Marketing world. One of the most important is time management. One of the hardest things for anyone in this business to learn, is where to focus your efforts...
Eight Basic Opt-in List Building Techniques To Grow Your Business
There are many articles, ebooks and white papers written and available on the Net that deal with building your own opt-in mailing list and how it can help build your business. Here are some first hand reflections on how I am building my subscription...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google...
Sung to the Tune of Jingle Bells Rock - One Marketer's Task List
Inspired by Rick Beneteau's article, Tackling the Task List, I pushed everything off my desk and onto the floor and began making a list of categories of what the important tasks for each day might be. Limit them to five, I thought, five at the most....
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The Take No Prisoners Marketing Strategy
There are more web sites on the WWW than there are
people on the earth. And at one level or another, you are
in competition with everyone of those billions of sites for
your share of site traffic. To maximize your marketing efforts
you need a strategy that includes a large arsenal of
marketing tools and a plan that uses those tools consistently
and simultaneously. I have recently developed such a
strategy to market my own Internet businesses, and
the results have been spectacular.
I call it "The Take No Prisoners Marketing Strategy,"
because it utilizes a relentless 100% marketing effort.
Previously I approached my site promotion in an
unorganized and haphazard way. As a result, my traffic
was up and down, mostly down. Since following this new
strategy, my traffic has consistently grown and my sales
have never been higher.
My first step was to devote a portion of each and every
working day to doing nothing but submitting ads. That's
every working day. No exceptions.
Step two was keeping a log of all my search engine and
ad submissions. I enter the name and url of the site,
the ad copy, the date of submission, the duration
of the ad and when I can resubmit. This is extremely
important. If you don't know
when to resubmit, you will
either over-submit and be branded a spammer, or you
will under-submit and fail to maximize the full benefits
from those sites.
Step three was to increase my marketing tool arsenal.
Previously, I had limited my marketing to FFA (Free For All)
pages, online classified ads and an occasional ezine ad.
I added banners, links on other sites, a lot of ezine ads
(both free and paid), joining and mailing to a lot of optin
email groups and some offline advertising. Plus,
I increased my use of the resources I had been using.
Step four consist of constantly monitoring my traffic and
tracking the results of my various ads. If one ad resource
isn't working, I drop it. Of course, I am always adding new
marketing tools to my arsenal.
Step five is the best step of all. I watch as my traffic and
my bank account grow.
The key to this simple, yet effective strategy, is staying
with it day after day. If you have the self-discipline to follow
this regiment for a month or two, you will never want for
traffic to your site.
About the Author
Bill Daugherty is the editor and publisher of the marketing
and free advertising ezine "E-Power Marketing." To
subscribe goto: http://www.instantez.com/ezine.html
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