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Are You Afraid To Sell?
Relationship marketing. It's the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does "relationship marketing" really mean? Simply put, it refers...
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Where Do YOU find Your Contacts?
This is a question I have been asked over and over again. It`s quite simple to answer, too. I chat! That is basically all I do in my pursuit for getting contacts. I find people via chats, be it chat downloads, yahoo, get paid chats, msn messenger,...
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The Tao of Web Marketing

A few months ago I was watching a stream meandering back
and forth across a flat plain in a high mountain valley.
The stream reached it's destination - a small lake - but
only after dozens of loops and curves. It occurred to me
that Water and clever Web Marketing have something in
common - they both follow the path of least resistance.

Let me explain.

Your first contact with a future customer usually starts
with an email. It could be an Ad in an Ezine, it could be
your Resource Box at the end of one of your Articles,
or it could be your Signature File in your correspondence.

But in the chain of events that leads to a web sale, an
email is the point of greatest resistance.

Why is that?

Firstly, your future customer is reading your message
offline. She or he has to fire up their modem before they
can buy your product. And that requires effort (and
expense).

Secondly, if your message is in an Ezine, it's
probably one of a dozen other messages all clamoring
for attention.

Thirdly, whether your message is an Ezine Ad, a Resource
Box, or a Signature File, you've probably had only a few
lines to explain why your widgets are so good.

So if an email is the point of greatest resistance, what
is the solution?

The ancient Chinese philosophy of Taoism (pronounced
'Dowism') - also known as 'The Watercourse Way' - gives us
the answer. Taoism tells us to be like Water and follow the
path of least resistance. Water flows. It is soft and moves
easily around obstacles in its path, instead of attempting
to go through them.

Nothing in the


world
is as soft and yielding as water.
Yet for dissolving the hard and inflexible,
nothing can surpass it.

The soft overcomes the hard;
the gentle overcomes the rigid.
Everyone knows this is true,
but few can put it into practice.
(Tao Te Ching, ch. 78)

"What is the path of least resistance in an email?", I
hear you ask. Offer something free!

Successful web marketers know this already. I recently
did a survey of the Resource Boxes of fifty well known
Ezine Writers. Over 90% of them were not trying to sell
anything from their Resource Box. In fact, an overwhelming
majority were not even trying to get a click-thru to their
website - they were simply offering a free subscription to
their Newsletter. In other words, they were more interested
in building a long-term relationship than they were in making
a quick sale.

When I started out on the Internet, I was pretty impatient.
I certainly didn't want to the follow the path of least
resistance. The path I had in mind was more like the flight
of an arrow - straight to it's target.

But the statistics suggest that most web sales
are not made like that; on average your customer will have
to see your message seven times before he or she buys your
product.

So next time you plan your marketing strategy, why not
take a lesson from Water and follow the path of least
resistance?


About the Author

Michael Southon shows
webmasters how to boost their Traffic and increase
their Sales. Download the FREE version of his
popular new E-Book: http://www.theezine.net/ezinewriter.html

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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