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Five Ways to Promote Your Unique Business Identity
Where's the Beef? These words became a national catch phrase in the mid 1980's and catapulted the Wendy's hamburger chain into the limelight as a major player in fast food sales. Wendy's credits the "Where's the Beef" ad campaign with a 31% jump...
How Effective Are Your Ads?
Do you read classifieds ads? I do because I run an advertising ezine and I can tell you it's an education at times. Ads are the first impression the unsuspecting public gets of you and your business. They are "make or break", so do yours shape up?...
Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for...
Making Your Website Affiliate Friendly
Ever go to a website and couldn't make heads or tales of it? Possibly it was littered with advertisements in the form of flashing banner ads or pop-ups? What did you end up doing? If you are like me...you left. And without even bothering to look...
Online Promotion Beats Traditional Seven-One (Part 2)
Online Marketing Can Produce 7 times your Profit in Just Five Months Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by...
 
The True Story Of The Amazing $27,000 Mars Bars...

The True Story Of The Amazing Twenty Seven Thousand Dollar Mars® Bars… © Chris Bloor 2002

I could hardly believe my eyes. I was sat in the audience at Mal Emery’s $3,000 a head Ultimate Marketing Boot camp in Melbourne, Australia when Mal decided to auction a Mars Bar. The week before I had seen him do the same thing in my hometown of Perth and raise seven thousand dollars in a matter of a few minutes. Mal of www.malemery.com is known as the Australian mail order millionaire.

They were just ordinary Mars bars. What made them special were the extra bonus gifts that Mal included with them.

You see each speaker at the boot camp, myself included, threw in some of our products and services I donated a thousand dollars towards copywriting along with a copy of my new manual ‘How to Start an Internet Newsletter & use it to Grow Your Business – Virtually Overnight!’ Others gave software, conference tickets, telemarketing services and advertising consultations.

Each speaker in turn donated some of his or her valuable products and services.

All of a sudden everyone in the room saw the Mars Bars in a whole new light…

And in less than ten minutes combined Mal raised $27,000 by selling just three


ordinary Mars Bars!

It was one of the greatest marketing lessons I have ever seen in my life. You see if you make your bonuses your product, you can sell more in ten minutes than most people do in a month.

Stop and think of your products and services… What awesome bonuses can you offer that will make your offers virtually impossible-to-resist?

Try it. If it can sell Mars Bars for $27,000 just think what it can do for your products and services…

PS The best thing about seeing Mal raise $27,000 for three ordinary Mars Bars
was seeing him donate 100% of it to help kids with cancer!

___________________________________________________________

Chris Bloor the ‘Crocodile Hunter’ of Ezine Marketing invites you to receive
12 Months worth of his Internet newsletter ‘Better Marketing Advantage’
http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html
___________________________________________________________


About the Author

Chris Bloor the ‘Crocodile Hunter’ of Ezine Marketing invites you to receive
12 Months worth of his Internet newsletter ‘Better Marketing Advantage’
http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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