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How To Take Your Ezine From Free To Fee Without Losing Any Subscribers!
The safest way would be to keep giving your ezine away for free and just charge for premium content and services. You can still easily grow your opt-in subscriber base. You won't have to just rely on advertising and affiliate program revenue. Then...
Soooo many advertising methods... So little time!
The Internet seems to scream "Use me"! It is the perfect medium for advertisers in just about any field. From Pokemon to The Senior Citizen's Page, it's ALL here. Here's what the Mass Institute of Technology says: The rate of the web's...
The Write Way to Market
The internet has always being fuelled by an adrenaline rush of information. All this content means more traffic for webmasters and this is the lifeline of any website. Many of the newbies that are being exposed to the internet on a daily basis have...
Virtually Necessary Domain Names
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Yes, Sheri, You Can Make Money On The Internet
Yes Sheri, You Can Make Money On The Internet By: Hodges Hines As I was typing this article my daughter saw me typing, looked over my shoulder and seeing that I was typing this ezine she asked, "Can you really make money on the internet?" At first...
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There's Money In Your Site Stats
Are you missing out on important sales because you are not
paying attention to your site statistics? There's a wealth of
information here that can boost your sales.
Some years ago, I had a conversation with a friend who had
developed a very successful offline business. When I asked him
what accounted for his success, the very first thing he said was,
"I made it a practise to be in the right place at the right time.
And it was never an accident."
He went on to explain that he purposely made an effort to
*accidentally* bump into his prospects at lunch, or run into
them at social functions. "I often learned were they were,
he said, "and I learned when they were receptive. I was always
amazed at how few of my competitors bothered with this".
The exact same thing holds true on the internet. Do you know
where your prospects are? And do you know when they are most
receptive to act on your offer?
The goal is to send your offer when it is most likely to be read
and acted upon. You certainly don't want your ezine sitting
unopened in someone's inbox, collecting both dust AND more
and more email competition.
You want to maximize the possibility that your prospects are at
their computers (or soon will be) when you send out your offer or
newsletter. But how in the world could you possibly know this?
LOOK AT YOUR TRAFFIC STATS
The truth is, you can't know for sure. But you can put the odds
further in your favor by analyzing the traffic history in your
site logs.
Do you see a pattern? You will likely find that there are
certain days where you consistently get more traffic than others.
In other words, your particular prospects may well be more
active
on certain days and at certain times.
If, for example, Tuesdays, Wednesdays and Sundays are weaker
in traffic, these sure wouldn't be the best days to send out your
newsletter or offers. They would likely end up competing more
fiercely for attention because fewer of your prospects are
online. This increases the possibility of a *quick scan* or even
a *delete* when your prospects get to their fuller mailboxes
later.
How about time of day? Are your leads visiting more heavily
around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for
example? Is there a fairly consistent pattern? If so, you
certainly don't want to send your offer outside of these key time
ranges. Again, to do otherwise would be to unnecessarily
increase your mailbox competition.
LOOK AT YOUR SALES STATS TOO
Now, take a look at the days and times of your SALES. Do you
see a pattern here as well? If you do, it can be quite a
valuable lesson.
When are your prospects in the buying mood? What days? And
what times during the day? Clearly, you want to make contact at
their most receptive times.
So, be ready when your prospects are. Be in the right place at
the right time, ACCIDENTLY ON PURPOSE, to increase your
response rates. Study your site stats and coordinate those
marketing efforts within your control (particularly when you send
out your ezine) to coincide with *peak prospect receptiveness*
for your particular business.
About the Author
Joshua Rose is the Editor of The Internet Profit Wizards
Newsletter, where he writes about the three most important
skills needed to attain internet success. To subscribe,
visit: http://www.internetprofitwizards.com.
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