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Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your...
How To Cash In On Unlimited Free Ezine Advertising
If you've spent any time advertising your business in ezines, you are probably already aware that ezines can provide an affordable, profitable means to promote your business. But did you know that an even more effective way to market your business...
Is Your Website Spreading Stories About You?
If it's not, then consider changing its format to make sure it DOES. Although many brick & mortar entrepreneurs know the importance of having their own websites, most of them still have few ideas for maximizing them, and often end up with nothing...
Stop Slacking and TAKE ACTION!!: tid-bit-tips for online success
Stop Slacking and TAKE ACTION!! By: Anthony L. Davenport -------------------------------------------------------- Do you want On-line Success? If you want to succeed online, you have to do something. (Advertise, Market, Joint Venture, product...
Three Reasons To Host Your Own Teleconference
Top companies have been doing it for years. It enables their employees to "be there" without actually being there. Teleconferencing has been in existence for a number of years to help people to work at home and still be a major part of...
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There's Money In Your Site Stats
Are you missing out on important sales because you are not
paying attention to your site statistics? There's a wealth of
information here that can boost your sales.
Some years ago, I had a conversation with a friend who had
developed a very successful offline business. When I asked him
what accounted for his success, the very first thing he said was,
"I made it a practise to be in the right place at the right time.
And it was never an accident."
He went on to explain that he purposely made an effort to
*accidentally* bump into his prospects at lunch, or run into
them at social functions. "I often learned were they were,
he said, "and I learned when they were receptive. I was always
amazed at how few of my competitors bothered with this".
The exact same thing holds true on the internet. Do you know
where your prospects are? And do you know when they are most
receptive to act on your offer?
The goal is to send your offer when it is most likely to be read
and acted upon. You certainly don't want your ezine sitting
unopened in someone's inbox, collecting both dust AND more
and more email competition.
You want to maximize the possibility that your prospects are at
their computers (or soon will be) when you send out your offer or
newsletter. But how in the world could you possibly know this?
LOOK AT YOUR TRAFFIC STATS
The truth is, you can't know for sure. But you can put the odds
further in your favor by analyzing the traffic history in your
site logs.
Do you see a pattern? You will likely find that there are
certain days where you consistently get more traffic than others.
In other words, your particular prospects may well be more
active
on certain days and at certain times.
If, for example, Tuesdays, Wednesdays and Sundays are weaker
in traffic, these sure wouldn't be the best days to send out your
newsletter or offers. They would likely end up competing more
fiercely for attention because fewer of your prospects are
online. This increases the possibility of a *quick scan* or even
a *delete* when your prospects get to their fuller mailboxes
later.
How about time of day? Are your leads visiting more heavily
around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for
example? Is there a fairly consistent pattern? If so, you
certainly don't want to send your offer outside of these key time
ranges. Again, to do otherwise would be to unnecessarily
increase your mailbox competition.
LOOK AT YOUR SALES STATS TOO
Now, take a look at the days and times of your SALES. Do you
see a pattern here as well? If you do, it can be quite a
valuable lesson.
When are your prospects in the buying mood? What days? And
what times during the day? Clearly, you want to make contact at
their most receptive times.
So, be ready when your prospects are. Be in the right place at
the right time, ACCIDENTLY ON PURPOSE, to increase your
response rates. Study your site stats and coordinate those
marketing efforts within your control (particularly when you send
out your ezine) to coincide with *peak prospect receptiveness*
for your particular business.
About the Author
Joshua Rose is the Editor of The Internet Profit Wizards
Newsletter, where he writes about the three most important
skills needed to attain internet success. To subscribe,
visit: http://www.internetprofitwizards.com.
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