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Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push"...
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced to...
Super-Affiliate's! What Are They... How Do I Find Them and Why They're Your... TICKET To Online Success!
Do you see this term often online and end up confused to what it means and the purpose they serve online?
It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further...
The 80:20 Rule- Your Formula For Success
The previous 'dirt-world' retail business I managed had a large turnover, a very high profit, and less than 100 lines. Early in 2001, I was contracted to manage another business. This one carries over 800 different lines, yet has a turnover of only...
Track Your Advertising Or Perish...
Track Your Advertising Or Perish... Copyright 2002 lessworkmoremoney.com By Armand Melanson Have you ever tried to find a light switch in a darkened room? You grope around helplessly hoping to find the switch. This is a good metaphor for the way...
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There's Money In Your Site Stats
Are you missing out on important sales because you are not
paying attention to your site statistics? There's a wealth of
information here that can boost your sales.
Some years ago, I had a conversation with a friend who had
developed a very successful offline business. When I asked him
what accounted for his success, the very first thing he said was,
"I made it a practise to be in the right place at the right time.
And it was never an accident."
He went on to explain that he purposely made an effort to
*accidentally* bump into his prospects at lunch, or run into
them at social functions. "I often learned were they were,
he said, "and I learned when they were receptive. I was always
amazed at how few of my competitors bothered with this".
The exact same thing holds true on the internet. Do you know
where your prospects are? And do you know when they are most
receptive to act on your offer?
The goal is to send your offer when it is most likely to be read
and acted upon. You certainly don't want your ezine sitting
unopened in someone's inbox, collecting both dust AND more
and more email competition.
You want to maximize the possibility that your prospects are at
their computers (or soon will be) when you send out your offer or
newsletter. But how in the world could you possibly know this?
LOOK AT YOUR TRAFFIC STATS
The truth is, you can't know for sure. But you can put the odds
further in your favor by analyzing the traffic history in your
site logs.
Do you see a pattern? You will likely find that there are
certain days where you consistently get more traffic than others.
In other words, your particular prospects may well be more
active
on certain days and at certain times.
If, for example, Tuesdays, Wednesdays and Sundays are weaker
in traffic, these sure wouldn't be the best days to send out your
newsletter or offers. They would likely end up competing more
fiercely for attention because fewer of your prospects are
online. This increases the possibility of a *quick scan* or even
a *delete* when your prospects get to their fuller mailboxes
later.
How about time of day? Are your leads visiting more heavily
around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for
example? Is there a fairly consistent pattern? If so, you
certainly don't want to send your offer outside of these key time
ranges. Again, to do otherwise would be to unnecessarily
increase your mailbox competition.
LOOK AT YOUR SALES STATS TOO
Now, take a look at the days and times of your SALES. Do you
see a pattern here as well? If you do, it can be quite a
valuable lesson.
When are your prospects in the buying mood? What days? And
what times during the day? Clearly, you want to make contact at
their most receptive times.
So, be ready when your prospects are. Be in the right place at
the right time, ACCIDENTLY ON PURPOSE, to increase your
response rates. Study your site stats and coordinate those
marketing efforts within your control (particularly when you send
out your ezine) to coincide with *peak prospect receptiveness*
for your particular business.
About the Author
Joshua Rose is the Editor of The Internet Profit Wizards
Newsletter, where he writes about the three most important
skills needed to attain internet success. To subscribe,
visit: http://www.internetprofitwizards.com.
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