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How To Brand Your Web Site
What's your favorite search engine? Mine used to be Infoseek. For a while Infoseek was the only search engine I used, and the name "Infoseek" was fixed on my mind as the place to go whenever I wanted to find something on the Internet. But I could...
Introduction to Autoresponders
If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders. The bad news is that people expect prompt replies to...
Johnny Appleseed ... A Lesson In Sowing And Reaping
Remember the story of Johnny Appleseed? Good old Johnny would travel from place to place sowing apple seeds. As soon as he planted seeds in one place he'd move on and begin again. Ezine writing is a lot like that. The seeds are our articles and...
Top Ten Ways to Attract Targeted Local Customers With Online Marketing
Top Ten Ways to Attract Targeted Local Customers With Online Marketing Judy Cullins ©2005 All Rights Reserved. Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it...
You've Got The 'Insane' Traffic, But Are They Sticking Around?
"What is the best form of promotion?" If only I had a dollar for every time I'd been asked that question, I could retire and not have to worry about it! It seems everything these days is all about driving insane traffic to your site, getting...
 
Three Secret Keys to Persuasion Magic

Effective persuasion is more a case of pressing the right buttons
than most people realize. If you could learn to be even more
persuasive than you already are imagine the difference that would
make to the quality of your life. Consider for a moment the
difference it would make to your confidence and to how other
people treat you if you could count on always being able to
express your self in a way that causes people to really pay
attention to you.

Just a few critical distinctions can supercharge your
communication skills:

1 Appeal To Peoples´ Values

Values are the criteria by which people make sense of all the
information they must process before making a decision. In
simple terms, your values consist of what is most important to
you.

When you ask someone: what is most important to you about ....?
They will tell you their values. Let's say you ask them their
career values, what is most important to you about your career?
They might answer: money, approval, and winning. Speak to them in
terms of these values and you will have their attention, talk
about what is not important to them and don't be surprised if
they fall asleep!

In the case of this example if you wanted to hire this person,
you would grab their interest by showing them how they could have
more money, approval and win more often with your company. If
instead you talked at length about the modesty, politeness and
punctuality of the workforce you would be wasting your time.

2 Let Go

Have you ever wanted something so much that your nerves got in
the way of expressing yourself clearly? That rush of excitement
just seemed to burn out some critical speech circuits!

When you absolutely need to be at your persuasive best ironically
you must also feel that you can walk away from the deal or
discussion without getting what you want. Developing


emotional
detachment while still pursuing your goal is a powerful skill
that more people could do well to master. How can you let go of
the feelings while still wanting the goal?

Run through the scenario again and again in your mind, and see
everything working out in your favor. Picture it, hear it and
feel it going your way. Only when you have visualized this in
great detail are you ready to let go.

Ask yourself: could I just let go of wanting this to happen?
Spend a few minutes asking this question until you feel at peace
about your goal, when you feel at ease you will know that you
have let go.

Letting go is vital if you are to be at your persuasive best. The
best influencers prepare emotionally in advance of the big event,
you now know how to join them.

3 Be Persistent And Count To Ten

I once worked for the best salesperson I have ever come across. I
could never figure out what it was he did differently to everyone
else. What was the secret to doing so much better than everyone
else?

One day I asked Paul what his secret was and he told me. He said
that he will listen to *No* ten times before he even considers
giving up on a prospect. Whereas most salespeople grow weary or
give up after hearing No the fifth time, Paul is only getting
started!

I took on board his philosophy and immediately found that I was
catching more of those tricky sales as well as enjoying the
selling game a little more. Be persistent with a smile on your
face and count to ten!


About the Author

Peter Murphy is a freelance business writer. He publishes a free
weekly ezine full of practical tips for communicating at your
best under pressure. All new subscribers receive a free e-book
with powerful strategies for being at your best. To subscribe
send a blank email to:

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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