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To Get Free Publicity, Talk to the "New Kid on the Block"

God bless reporters. They don’t make much money; they
don’t get much of the glory; and they generally work
long hours under withering deadline pressure.

But here’s the most important thing to remember about
reporters if you want to get free publicity:

Very often, they’re responsible for coming up with
their own story ideas. This is called "enterprising."

This is where you can become the reporter’s best friend
- and reap a bonanza of free publicity for yourself.

For the sake of convenience, I’m going to group
newspaper columnists with reporters in this discussion.
(This may bother some columnists but I hope they
forgive me.)

I’m also going to group print reporters with broadcast
reporters. (This will REALLY bother some print
reporters, but I hope they also forgive me.)

I’m going to talk about anyone who loosely fits the
description of "beat" reporter. Anyone who’s
responsible for staying-current-with-and-reporting-on a
certain topic like technology, business, crime,
government, health, travel, consumer affairs, etc.

And let’s not forget the real heroes of everyday
journalism: the general assignment reporters and
feature reporters.

While everyone I just mentioned sometimes gets assigned
to cover certain stories, very often they find
themselves responsible for coming up with their own
ideas. This is where your opportunity lies.

It’s been said that most general assignment reporters
are a mile wide and an inch deep.

In other words, they know a little bit about a lot of
things, but they don’t know a lot about


anything.

Even beat reporters have a learning curve - most of the
time they get assigned to a beat just because someone
HAS to cover it. It’s not because they have any special
background or training in that particular subject.

Helping them shorten that learning curve - becoming
their top resource for insight and information on their
beat - offers tremendous potential for getting free
publicity.

Even if they don’t write about you or attribute quotes
to you right away, it’s just a matter of time before
you start showing up on the air and in print.

So here’s what to do.

Find the "new kid on the block."

Pitch your idea to someone farther down the newsroom
hierarchy who’s responsible for coming up with their
own stories.

As a rule, reporters don’t make nearly as much money as
people think. So there tends to be a high turnover,
with reporters moving from place to place fairly often.

When a reporter is first hired, they generally won’t
know much about their new job, and (this is extremely
important) won’t have built up a list of sources yet.

If you build a relationship and become one of those
sources you'll often find yourself getting free
publicity that's more believable, powerful productive
and profitable than any advertising you can buy at any
price.

About the Author

During his 31 year broadcasting career, George's
TV reports have appeared on ABC, NBC, CBS, ESPN.
George offers a free 7-day mini course to anyone who
subscribes to his free weekly ezine,. Register at
http://www.publicitygoldmine.com/ea

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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