|
|
How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.
When I...
"Need to Get My Attention? Try This!"
Then you might want to pay attention to what I learned this week. I learned, for about the zillionth time in my life, that I am "average". Oh, how I hate to fit in that category. But, if you are a publisher or writer, you are probably trying to...
Print Ads – Alive and Still Selling to Readers Near You
The print ad is not dead. Although some people will tell you otherwise. If they do, they’re wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers – more than five times the amount spent on Internet advertising...
Should I Publish An Ezine?
"Should I Publish An Ezine?"
Once upon a time, when Internet Marketing was but a wee little lad, one of the better ways of obtaining quality information for starting up an online business of your own, was to subscribe to, and read, an ezine. A...
Unexplored Profits Of 'Now' Junky Reseller Rights Products
Why do I call junky reseller rights? If you are marketing online for sometime, you know that reseller rights products are available everywhere on the net now, much like online junk, if you call it. While there are many good products that can fulfil...
|
|
|
|
|
|
|
|
To Get Free Publicity, Talk to the "New Kid on the Block"
God bless reporters. They don’t make much money; they don’t get much of the glory; and they generally work long hours under withering deadline pressure.
But here’s the most important thing to remember about reporters if you want to get free publicity:
Very often, they’re responsible for coming up with their own story ideas. This is called "enterprising."
This is where you can become the reporter’s best friend - and reap a bonanza of free publicity for yourself.
For the sake of convenience, I’m going to group newspaper columnists with reporters in this discussion. (This may bother some columnists but I hope they forgive me.)
I’m also going to group print reporters with broadcast reporters. (This will REALLY bother some print reporters, but I hope they also forgive me.)
I’m going to talk about anyone who loosely fits the description of "beat" reporter. Anyone who’s responsible for staying-current-with-and-reporting-on a certain topic like technology, business, crime, government, health, travel, consumer affairs, etc.
And let’s not forget the real heroes of everyday journalism: the general assignment reporters and feature reporters.
While everyone I just mentioned sometimes gets assigned to cover certain stories, very often they find themselves responsible for coming up with their own ideas. This is where your opportunity lies.
It’s been said that most general assignment reporters are a mile wide and an inch deep.
In other words, they know a little bit about a lot of things, but they don’t know a lot about
anything.
Even beat reporters have a learning curve - most of the time they get assigned to a beat just because someone HAS to cover it. It’s not because they have any special background or training in that particular subject.
Helping them shorten that learning curve - becoming their top resource for insight and information on their beat - offers tremendous potential for getting free publicity.
Even if they don’t write about you or attribute quotes to you right away, it’s just a matter of time before you start showing up on the air and in print.
So here’s what to do.
Find the "new kid on the block."
Pitch your idea to someone farther down the newsroom hierarchy who’s responsible for coming up with their own stories.
As a rule, reporters don’t make nearly as much money as people think. So there tends to be a high turnover, with reporters moving from place to place fairly often.
When a reporter is first hired, they generally won’t know much about their new job, and (this is extremely important) won’t have built up a list of sources yet.
If you build a relationship and become one of those sources you'll often find yourself getting free publicity that's more believable, powerful productive and profitable than any advertising you can buy at any price.
About the Author
During his 31 year broadcasting career, George's TV reports have appeared on ABC, NBC, CBS, ESPN. George offers a free 7-day mini course to anyone who subscribes to his free weekly ezine,. Register at http://www.publicitygoldmine.com/ea
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|