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Top 10 Ways To Get More Subscribers To Your Ezine

1. Plan

Before you start publishing your ezine, create a plan: Who
is your audience? Where can you find them? How will you
market to them? The more specific, the better.

Depending on the planned frequency of publishing (daily,
weekly, monthly), you should have between two and four
months
of newsletter material material written BEFORE you start
publishing. This gives you plenty of lead time to work on
other articles and prevents you from having to come up with

material at the last minute.

2. Content counts

You can lead a horse to water, but you can't make him read
a
dry, old newsletter. Quality *original* content is
important. It's fine to reprint an article from another
source, but the
bulk of each issue's material should be original. So, make
it your own, make it unique, but most of all, make it good.

3. Brevity!

Make your ezine only as long as it needs to be - and no
longer. People are inundated with ezines these days. The
more "to the point" your newsletter is, the more it'll be
read and appreciated.

4. Minimize marketing

If your subscribers feel like the newsletter is nothing
more than a big advertisement for you, you'll lose them
quickly.

Keep obvious hard-sell advertising to a minimum. Attract
people to your business with the quality of your ideas,
not with advertisement after advertisement.

Rather than a long list of classifieds at the beginning or
end of your ezine, try for fewer ads each issue but put them

in between individual articles.

5. Request referrals

Ask your subscribers to recommend your newsletter to their



friends and family. Encourage them to forward your
newsletter
to people they know who might like it. A good number of
those who receive it *will* subscribe.

6. Cross-promote

Put notices about your newsletter on your web site,
business
cards, up in your office, on your invoices, everywhere.

7. Announce, Announce, Announce

There are many, many announcement lists that inform
readers
about new ezines each and every day. Routinely submit
your
newsletter info to as many of these lists as possible... and
do so at least once a month.

8. Ad-Swaps

Is there a ezine that you subscribe to that you like?
Contact the editor/publisher and see if they would be
willing to publish an ad for your ezine with one of theirs.
Chances are they're as eager to grow their ezine as you are
to grow yours.

9. Give Articles Away

Just like yours, there are a lot of other ezines out there
that need original, high-quality content. So help them (and
help yourself) by sending them some of your original
articles.
Most newsletters will give a short byline and include a link
to
your website or ezine subscription address.

10. Make it easy!

Above all, make it easy for people to subscribe. Include
subscribe instructions in each issue, on your website, in you

place of business, etc. The more difficult it is for them to
subscribe, the greater the chances are that they won't.

About the Author

Jim M. Allen, business coach, speaker, & publisher of a
popular bi-weekly ezine. Visit http://www.CoachJim.com or
subscribe by sending a blank email to:
mailto:Subscribe@CoachJim.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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