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Top 7 e-Publishing Tips

I write these tips as a reminder to myself, as well as trying to give you a
little insight into the wonderful world of newsletter publishing. Each of
these tips below are items that I have already learned the hard way and
sometimes still forget. Nobody's Perfect!

1) Write What You Know:

Do the world a favor, don't write about auto mechanics, if you're an art
designer. Your newsletter topic should be something you have knowledge
about. You may be able to fake it for awhile, but sooner or later you'll be
found out. You can't operate a newsletter or any business for that fact, if
you don't have the background to back it up.

2) Listen to Your Subscribers:

I'm not saying that you should change your format because you have one
complaint. But, if 75% of you readers don't like something, you had better
make changes and pronto. Too many newsletter publishers have the misguided
opinion that they own the newsletter. Wrong, your subscribers own the
newsletter. Consider them your stockholders. You may be the CEO, but your
stockholders should have the last say. If you go against the majority of
your stockholders, you'll lose. Whether you agree with the reader's
comments, answer all emails personally, professionally and as soon as
possible. Don't forget to give credit where credit is due. If a reader makes
a suggestion that appeals to you, make sure that they know it. Maybe even
offer them a plug in your next issue.

3) Speeling and Grammer:

That's right, it looks like crap. It only takes a minute to use a spell
checker. Use it! Go through each issue with a fine tooth comb. I have on
occasion forgot to use it for one reason or another, usually because I'm in
a rush. I pay for it each time it happened, in the way of at least one
complaint.

4) Word of Mouth is a Powerful Tool:

Always..Always ask your readers to recommend your newsletter to their
friends, family and co-workers. Chances are some of them will. Word of mouth
is not limited to your readers either. Talk about your newsletter with
friends, acquaintances and associates. Tell them what you do and how you
think they would benefit from your eZine. Remember every subscriber counts,
especially when it comes to advertising prices.

5) Try Something New:

If you're going to tackle the trials of being a


publisher, don't just be a
carbon copy of a million other newsletters. Be the first on your block with
the eZine to kill for. If your newsletter doesn't reek of originality you
might find it hard to get and keep happy subscribers. Try to find original
ideas to present your newsletter. You may not consider yourself a
salesperson, but they would be the first to tell you, it's all in the
presentation.

6) Prepare Yourself for Dedication:

A newsletter may not require the dedication of a doctor, but you must
prepare yourself to be available to your subscribers. Publishers must invest
a lot of time in creating, publishing and supporting a successful
newsletter. I myself schedule my vacations know that my laptop will have a
phone line or dataport available. Also consider this; if you are using a
local Internet provider and they don't have a 1-800 number, you may want to
consider a switch. Whether you are a newsletter publisher or not, any good
webmaster will make arrangements to have access to their email everyday, of
every week, of every month.

7) Don't Pull the Jeckel and Hyde:

Don't go changing your format at every whim. Too many changes will confuse
and frustrate your readers. You may want to add a new section or showcase a
new idea, but leave the general format in tact. This is not to say that you
should never change the format, but try to limit major changes to once or
twice a year. Be sure to make your readers aware of these changes in advance
so that they are prepared for the changes and you can avoid shocked readers.

These are just a few of many good ideas that will help you be a more
successful publisher. I hope that your newsletter is successful and you
enjoy the hard work ahead. Remember, if it's not fun for your, it won't be
fun for them.

As always I invite you to read more of my articles on marketing and online
business tips to help you succeed in your online business ventures. Find
more of my articles at "The InfoZone", the largest Business & Marketing
Article Archive on the Internet. Go to:


About the Author

Wild Bill Montgomery
ATTENTION: Are You Tired Of Fooling Around Yet?
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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