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Getting Lucky with Systematic marketing
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had...
How To Market A Seminar
Have you ever left a seminar thinking: “I could have done a better job than that!” Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money....
How to turn a hamburger into a profitable business...
No, I'm not going nuts. See, in the end, its all as simple as that. Let me tell you a true story. Some years ago I was walking down the beach strand, absolutely eager about my new position in the National TV News station I worked for. I finally...
The Future of Advertising
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace. But its not simply advertising...
Tips on Using Constant Contact to Create Your Company Newsletter
If you run your own business like I do, you don’t have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter. First things...
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Turn your FREE eZine into a moneymaker, Tip # 2
Sell subscriptions. While you are spending countless hours
creating and sending your ezine for FREE, others are
getting paid for their efforts. You can get paid for your
efforts too! I know this sounds crazy at first, but please
let me elaborate.
First, you need to take an honest look at your eZine. Do
you offer your readers high quality content? Is the
information that you provide, unique and not easily
accessible elsewhere? Are your subscribers loyal to your
publication? These questions are important in determining
whether your eZine will be a success as a paid
publication.
If you have a high quality eZine that provides unique
information to a loyal subscriber base, you have a good
chance of turning your FREE eZine into a paid subscription
publication. But this is a big step.
If you take the leap and your FREE subscribers don't
follow you, you have just alienated your entire subscriber
base and killed your eZine. That's the bad news. Here's
the good news.
Anyone who pays to subscribe to your ezine, is a good
prospect for your other offers. They have shown that they
are interested in your information, and are willing to make
online purchases. Even if you lose 99% of your FREE
subscribers, you now have a very lucrative subscriber base.
You have to decide whether you want a handful of paying
customers or boat loads of window shoppers.
But what if you are not comfortable with moving from FREE
to paid subscriptions?
Then do both. Develop a paid subscription eZine that
compliments your FREE eZine. Offer your subscribers a
referral fee for each new subscriber that they refer to
your paid eZine. A great example of this, is Ray McNally's
PayPal ProfitZine. In addition to offering top-notch
marketing information in a 'must read' eZine, Ray has also
introduced a subscriber referral system that pays each
subscriber a $5 referral bonus for referring new
subscribers. To see this real world example in action,
visit Rays' site at
http://www.paypalprofitzine.com/cgi-bin/c.cgi/bpc_ad
The possibilities are as infinite as your imagination.
The key to turning your FREE eZine into a paid eZine, is
content. If you are offering something that people can't
get anywhere else, you have a good chance at turning your
FREE eZine into a paid publication. Successfully.
Good luck and God Bless.
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Vitals: Terry Telford is the founder of bpc publishing and
Editor of The Marketing Pack Journal. Discover how you can
increase your sales by 1200% when you subscribe to The
Marketing Pack Journal. Visit
http://www.bpcpublishing.com/newsletter.htm
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To receive a fresh new marketing article in your email box
each Monday, please click the following link.
mailto:articles@bpcpublishing.com?subject=subscribe
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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