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Unsolicited Email: Yes or No?

If Internet marketing is on your list of things to do, you will have to
decide what role email will play in your marketing activities. Unless
you've been living in a cyber-cave, you already know that the topic of bulk
email is a contentious one. While opponents and anti-spam groups protest
and lobby to ban the use of unsolicited email (spam), our mailboxes
continue to fill with … well, crap.

And make no mistake; this influx is an inconvenience. Yes, you can set up
email filters that send spam to cyberheaven, but in doing so, you risk
filtering out what could be a genuine message. I found this out the hard
way a couple of weeks ago when my filters trashed what turned out to be an
authentic work offer from a potential client.

In my view, the following activities are unacceptable under any
circumstances and are poison to relationship selling. Use them and your
reputation will be damaged and you leave yourself open to all sorts of
retaliations. If you're serious about establishing your Internet business
and if you see yourself as being around for the long term, I can only say,
don't go here:
· Mass mailings of get rich quick schemes and other nonsense.
· Mailings designed to deceive -- and they come in many forms.
Mailings with deceptive subject lines, mailings that remind the reader of
conversations that never occurred, mailings suggesting the sender has
visited my web site but containing subject matter that make this impossible
to believe, mailings erroneously stating that "this message is in
accordance with law such and such", … are deceptive. How many people want
to do businesses with someone who employs deceptive practices right from
the beginning?
· Messages sent to ezine addresses and autoresponder addresses.
· Distributing opt-in email to other


marketers without express
permission.

Although the items above are clearly no-brainers, recent columns published
at Clikz.com (www.clikz.com) offered some interesting thoughts on whether
there can ever be an acceptable use for unsolicited email in B2B marketing.

Clikz readers raised some of the following issues:
If you attend a conference and collect business cards, are you spamming if
you use their email address to make contact?
Is it spam if a conference organizer emails past attendees to notify them
of another upcoming conference?
Is it spam if you email your customer list to notify them of a time when
service will be unavailable or to notify them of a safety concern, for example?
Is it spam if a company with whom you have previously done business
contacts you without permission to announce a new service that could
interest you?

I suspect that for many of us, the issues raised above constitute "gray
areas." Some of us will say unsolicited email is never acceptable. Others
will say, "Yes, there could be exceptions." On a personal note, I wouldn't
object to receiving such emails if I weren't already receiving a couple of
hundred of the unacceptable-under-any-circumstance spams every day. The sum
total just gets to be too much.

Many experienced Internet marketers advise that you use bulk email only if
your list has opted in and you are certain that the list is "clean". If you
decide to deviate from this policy for some reason, consider your options
carefully and decide whether the risks are justified in your unique situation.


About the Author

June Campbell
"How-to" Booklets, Guides, Templates, & eBooks
-Business proposals
-Business plans,
-Joint Venture Contracts... More!
Visit to Claim Your FREE GIFT!
(http://www.nightcats.com)

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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