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10 Shocking Ways To Super-Charge Your Sales
1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. 2. Promise your readers an end result or outcome in your ad. You must give them a solid...
10 Steps to Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your...
Are They Wearing White Hats ?
Time was when you could tell the good guys from the bad just by taking note of the color of the hat that they wore. A white one always meant that they were good and could be trusted to do the right, and honorable thing. Those who were in black...
Case In Point: Get A Full-Page Magazine Ad Free
by Karon Thackston http://www.ktamarketing.com As you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and...
MARKETING BASICS: Gather it all up!
So, you've bought into an affiliate program, and you're ready to make some money. Ok then, now what? First, realize that successful businesses start with successful planning. You can't just hop around blindly and expect things to happen for you....
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Unsolicited Email: Yes or No?
If Internet marketing is on your list of things to do, you will have to decide what role email will play in your marketing activities. Unless you've been living in a cyber-cave, you already know that the topic of bulk email is a contentious one. While opponents and anti-spam groups protest and lobby to ban the use of unsolicited email (spam), our mailboxes continue to fill with … well, crap.
And make no mistake; this influx is an inconvenience. Yes, you can set up email filters that send spam to cyberheaven, but in doing so, you risk filtering out what could be a genuine message. I found this out the hard way a couple of weeks ago when my filters trashed what turned out to be an authentic work offer from a potential client.
In my view, the following activities are unacceptable under any circumstances and are poison to relationship selling. Use them and your reputation will be damaged and you leave yourself open to all sorts of retaliations. If you're serious about establishing your Internet business and if you see yourself as being around for the long term, I can only say, don't go here: · Mass mailings of get rich quick schemes and other nonsense. · Mailings designed to deceive -- and they come in many forms. Mailings with deceptive subject lines, mailings that remind the reader of conversations that never occurred, mailings suggesting the sender has visited my web site but containing subject matter that make this impossible to believe, mailings erroneously stating that "this message is in accordance with law such and such", … are deceptive. How many people want to do businesses with someone who employs deceptive practices right from the beginning? · Messages sent to ezine addresses and autoresponder addresses. · Distributing opt-in email to other
marketers without express permission.
Although the items above are clearly no-brainers, recent columns published at Clikz.com (www.clikz.com) offered some interesting thoughts on whether there can ever be an acceptable use for unsolicited email in B2B marketing.
Clikz readers raised some of the following issues: If you attend a conference and collect business cards, are you spamming if you use their email address to make contact? Is it spam if a conference organizer emails past attendees to notify them of another upcoming conference? Is it spam if you email your customer list to notify them of a time when service will be unavailable or to notify them of a safety concern, for example? Is it spam if a company with whom you have previously done business contacts you without permission to announce a new service that could interest you?
I suspect that for many of us, the issues raised above constitute "gray areas." Some of us will say unsolicited email is never acceptable. Others will say, "Yes, there could be exceptions." On a personal note, I wouldn't object to receiving such emails if I weren't already receiving a couple of hundred of the unacceptable-under-any-circumstance spams every day. The sum total just gets to be too much.
Many experienced Internet marketers advise that you use bulk email only if your list has opted in and you are certain that the list is "clean". If you decide to deviate from this policy for some reason, consider your options carefully and decide whether the risks are justified in your unique situation.
About the Author
June Campbell "How-to" Booklets, Guides, Templates, & eBooks -Business proposals -Business plans, -Joint Venture Contracts... More! Visit to Claim Your FREE GIFT! (http://www.nightcats.com)
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
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www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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