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Up Your Income Next Week: 13 Ways to Have a Sale

Up Your Income Next Week: 13 Ways to Have a Sale
by Alexandria K. Brown, "The E-zine Queen"

Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"

Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.

IMPORTANT: You'll need to put some type of time limit on the offer to encourage folks to buy now and not later. It's also better if you explain to your readers WHY you're having the sale. You're not Wal-Mart and you can't just drop prices whenever you feel like it. Instead, give your prospects a reason. (Even a funny one -- see tip 13!)

1. Close-out sale. Have inventory you want to get rid of? Making room for other products or new versions of products? Then offer the current version at a significant discount.

2. "Scratch and dent" sale. Have any books, tapes, or CDs that were returned to you by customers? Offer them at a hearty discount for people who don't mind if they're a bit worn.

3. Half price sale. Lop 50 percent off all your goods, or select just one.

4. Coupon sale. Allow customers to enter a coupon or promo code to get a discount. (If you have a decent shopping cart program you should be able to set this up in seconds.)

5. Free shipping sale. Offer free shipping for a limited time. Or, upgrade folks to express shipping at no extra cost.

6. "We'll finance it" sale. Offer a payment plan - this works great for higher priced items and programs. (Again, if you have a decent shopping cart program, you should be able to set up timed, automatic billing.)

7. Free 30-day trial. Get their credit card information at the time of order, but don't charge them


until the month is up. Another variation is the 30 day trial for $1.

8. Pre-publication sale. Start taking orders before your product is even ready. (Seeing orders come in is also a great incentive for you to finally finish creating that product!)

9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.

10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

11. Special bonus. Give something extra if people purchase before a certain date. (This is a great strategy to up your sales without cutting your prices.)

12. Package discount. Offer a big discount if they order all your products/services or a select combination thereof.

13. Birthday sale. Or any fun occasion... Valentine's day, your anniversary, groundhog day, your dog just had puppies, your kid just lost his first tooth -- have fun with it!

BONUS TIP: Many of these options for coupons, discounts, cutoff dates, etc. can easily be set up with a good shopping cart system. QueenCart.com links you to the one I use and recommend.

Now that you have a reason for your sale, you need to know how to write a promotion that SELLS. My program "E-mail Promotions That Sell" gives you the simple, step-by-step formula. (www.ezinequeen.com/emailpromo.htm)

© 2004 Alexandria K. Brown

About the Author

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit www.EzineQueen.com

 

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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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