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Getting Lucky with Systematic marketing
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had...
How To Cheaply and Powerfully Reposition Your Online Business
Copyright © 2005 by Bruce Carlson It goes without saying that all of us would like better response and conversion numbers from our websites. This is an ongoing dilemma which, unfortunately for many of us, remains a dilemma. It's just...
Making Your Website Affiliate Friendly
Ever go to a website and couldn't make heads or tales of it? Possibly it was littered with advertisements in the form of flashing banner ads or pop-ups? What did you end up doing? If you are like me...you left. And without even bothering to look...
The Nine Warning Signs that You need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself. 1....
Thinking of starting your own newsletter
Since I have only been at this for five months, I am in no way a pro. I can however give you the pro's and cons of having your own newsletter. OK let's start with the pros. You get recognition You can place your own ads for free. You get to...
 
Use Sensory Media To Get Publicity

A few months ago, I was pulling out of a parking lot when a huge
van caught my eye. It wasn't the vehicle so much as the fact that
there was a gigantic television screen attached to the back. I
was so wrapped up in watching the screen that when the van pulled
out of my view, I finally remembered that I was driving, not in a
position to be paying attention to anything other than the road.

No, I'm not going to give you a ten point guide to safe driving.
The idea here is that our society is becoming more attune to
electronic information everyday, whether it happens to be through
computers, the Internet, or traveling TV screens.

More people are getting their daily dose of news or information
from CNN.com, or the twenty four hour a day news channel, or from
the radio on the drive home. It's imperative to remember that
while print can still be a great form of marketing or public
relations contacts, our minds are much more used to pulling in
sensory information from electronic sources.

Furthermore, the intimacy of radio, television, and sometimes the
Internet can give you the upper hand when it comes to selling
yourself to prospects. Seeing your face, hearing your voice, or
getting to view the actual product are big factors in easing the
natural anxieties many prospective buyers have when it comes to
purchasing.

By having your face or voice appear on television, radio
programs, or on a web


site, people start to feel like they know
you personally, which ignites a sense of trust. This approach can
also throw a little bit of fame into the mix, especially if you
are a knowledgeable authority in your particular field.

If you have the means to purchase paid advertising on radio or
television, all the better for you. But, if you are like many
small business owners, finding the funds to take on such a big
project can be a little more challenging.

So, why not try to get booked as a guest on a local TV or radio
show? Find out who the producer is, because he or she, NOT the
host, decides who will appear for interviews and such. The key
thing to remember is that you need to be accessible if you really
want to get booked.

The advantages to using sensory media are really unlimited: you
can create a personable, friendly image while demonstrating your
product and setting enthusiasm about your business. Of course,
the best marketing and public relations attempts are far more
effective when a mix of print and sensory media are used.


About the Author

Ana Ventura specializes in helping businesses, organizations, and
individuals get media coverage. She is a PR expert at DrNunley's
http://FullServicePR.com , a site specializing in affordable
publicity services. She also writes for the Ezine Ad Package at
http://BizGuru.com Reach Ana at mailto:ana@fullservicepr.com or
801-328-9006.

 

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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • is a home business right for you

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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