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An Interesting Phenomenon
Being a student of internet marketing and marketing in general, I don't pretend to have it all figured out. This article probably won't give you all of the answers, but I hope it at least gives you a few good questions. I subscribe to dozens of...
"Confessions of an Info Junkie"
I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all. Yes, I have to admit it -- I Am An Info Junkie. It has become an addiction. I subscribe to dozens...
E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales
Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth,...
Interviews with Well-Known Ezine Writers #3: - Shelley Lowery
MS: Shelley, you're an excellent person to talk to about Ezine Articles, because - as well as being a prolific Ezine Writer - you own and operate the largest article announcement lists on the Internet (www.web-source.net). How would you rate Ezine...
The More You Know About Advertising, the Better It Works for You!
If you understand the rules in advance, you can make financial decisions based on FACTS and use your money, credit cards and Biz Budget, wisely! Understanding Value and Cost can help you save money. Learn How to Shop Around Like shopping for...
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Use Sensory Media To Get Publicity
A few months ago, I was pulling out of a parking lot when a huge van caught my eye. It wasn't the vehicle so much as the fact that there was a gigantic television screen attached to the back. I was so wrapped up in watching the screen that when the van pulled out of my view, I finally remembered that I was driving, not in a position to be paying attention to anything other than the road.
No, I'm not going to give you a ten point guide to safe driving. The idea here is that our society is becoming more attune to electronic information everyday, whether it happens to be through computers, the Internet, or traveling TV screens.
More people are getting their daily dose of news or information from CNN.com, or the twenty four hour a day news channel, or from the radio on the drive home. It's imperative to remember that while print can still be a great form of marketing or public relations contacts, our minds are much more used to pulling in sensory information from electronic sources.
Furthermore, the intimacy of radio, television, and sometimes the Internet can give you the upper hand when it comes to selling yourself to prospects. Seeing your face, hearing your voice, or getting to view the actual product are big factors in easing the natural anxieties many prospective buyers have when it comes to purchasing.
By having your face or voice appear on television, radio programs, or on a web
site, people start to feel like they know you personally, which ignites a sense of trust. This approach can also throw a little bit of fame into the mix, especially if you are a knowledgeable authority in your particular field.
If you have the means to purchase paid advertising on radio or television, all the better for you. But, if you are like many small business owners, finding the funds to take on such a big project can be a little more challenging.
So, why not try to get booked as a guest on a local TV or radio show? Find out who the producer is, because he or she, NOT the host, decides who will appear for interviews and such. The key thing to remember is that you need to be accessible if you really want to get booked.
The advantages to using sensory media are really unlimited: you can create a personable, friendly image while demonstrating your product and setting enthusiasm about your business. Of course, the best marketing and public relations attempts are far more effective when a mix of print and sensory media are used.
About the Author
Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's http://FullServicePR.com , a site specializing in affordable publicity services. She also writes for the Ezine Ad Package at http://BizGuru.com Reach Ana at mailto:ana@fullservicepr.com or 801-328-9006.
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