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15 Minutes of Fame: Unconventional Marketing
Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by accident or through some effort of our own. No matter the case, each of us has our moment to shine. Your moment of "crowning...
8 Essential Questions For Aspiring Ezine Editors
Online business 'newbies' have no doubt heard that offering a free newsletter is one of the best ways available to build their business and their profits. Some of the benefits include: * Increased credibility * Leverage for profitable Joint...
Can You Believe It?
Can you believe everything you read? If you have been on the Internet for any length of time, chances are you have fallen for at least one fantastic claim that "this will bring you great weatlh and success." There are, of course, some completely...
Offer Package Deals To Increase Profits And Sales
An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better...
Words Sell
They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads. An image should be used to get...
 
Use Sensory Media To Get Publicity

A few months ago, I was pulling out of a parking lot when a huge
van caught my eye. It wasn't the vehicle so much as the fact that
there was a gigantic television screen attached to the back. I
was so wrapped up in watching the screen that when the van pulled
out of my view, I finally remembered that I was driving, not in a
position to be paying attention to anything other than the road.

No, I'm not going to give you a ten point guide to safe driving.
The idea here is that our society is becoming more attune to
electronic information everyday, whether it happens to be through
computers, the Internet, or traveling TV screens.

More people are getting their daily dose of news or information
from CNN.com, or the twenty four hour a day news channel, or from
the radio on the drive home. It's imperative to remember that
while print can still be a great form of marketing or public
relations contacts, our minds are much more used to pulling in
sensory information from electronic sources.

Furthermore, the intimacy of radio, television, and sometimes the
Internet can give you the upper hand when it comes to selling
yourself to prospects. Seeing your face, hearing your voice, or
getting to view the actual product are big factors in easing the
natural anxieties many prospective buyers have when it comes to
purchasing.

By having your face or voice appear on television, radio
programs, or on a web


site, people start to feel like they know
you personally, which ignites a sense of trust. This approach can
also throw a little bit of fame into the mix, especially if you
are a knowledgeable authority in your particular field.

If you have the means to purchase paid advertising on radio or
television, all the better for you. But, if you are like many
small business owners, finding the funds to take on such a big
project can be a little more challenging.

So, why not try to get booked as a guest on a local TV or radio
show? Find out who the producer is, because he or she, NOT the
host, decides who will appear for interviews and such. The key
thing to remember is that you need to be accessible if you really
want to get booked.

The advantages to using sensory media are really unlimited: you
can create a personable, friendly image while demonstrating your
product and setting enthusiasm about your business. Of course,
the best marketing and public relations attempts are far more
effective when a mix of print and sensory media are used.


About the Author

Ana Ventura specializes in helping businesses, organizations, and
individuals get media coverage. She is a PR expert at DrNunley's
http://FullServicePR.com , a site specializing in affordable
publicity services. She also writes for the Ezine Ad Package at
http://BizGuru.com Reach Ana at mailto:ana@fullservicepr.com or
801-328-9006.

 

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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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