|
|
Are Safelists An Effective Way To Advertise?
Are Safelists An Effective Way To Advertise? ---------------------------------------- First of all, what is a safelist? A safelist is a collection of email addresses of people who have joined as members, and then give their permission to receive...
Ezine Don'ts
In business? Then you've looked into or know the potential
an ezine has for your business. It's one of the marketing
tools available to you that can help you increase sales and
create name recognition, too.
Savvy ezine publishers incorporate...
Mail Order - The Only Business To Be In
Most entrepreneurs have, at some point, considered mail order and, indeed, it can be very lucrative. But there is a way of making it even more lucrative by restricting your operations to one of the most lucrative parts ever. Mailing out mail...
Small Hometown on the Internet
I have been doing business as an Internet marketing professional for a few years now and one of the most important things I have realized is that people want to know the folks they do business with just like in their Hometown. Let's face it, when...
Traffic Generation Tutorials. Article 1 of 10 Bi Weekly Articles
This article will be continually updated with your feedback and updates will appear http://www.its-brilliant.com/0001.html . Please See Contact and Reprint details at end of Article
An "In Depth" Look At How To Create an email...
|
|
|
|
|
|
|
|
Using Web Resources to backup your Trade Show Marketing efforts -- During the Show
< d>
Websites and Trade Shows, part 2 Using Your Web Resources to backup your Trade Show Marketing efforts -- During the Show< d>< r>< able> The question is "How can I use my website to support and enhance my presentation at the show?" Two things come immediately to mind:
1. Use Your Website as a Resource at the Show The idea is that you have a computer or two set up right at the show where people can look at your product lines and special promotions. This does not its pros and cons -- apart from the obvious cost and inconvenience involved in getting it set up.
Create a special website just for the show and put it right on the computer. No need for an internet connection. Keep it simple. Just focus on the objective at hand, which is to give people a reason to check out your products or services once they get "home". What you're trying to do is generate pre-qualified leads.
Build in a lead generation "system" to collect information on pre-qualified prospects. This could be an online form with the information stored locally on the local computer. Or probably better, just a response card they can fill out and stuff into your response box.2. Use Your Website as a place to direct Prospects Using your website as a reference point for prospects is really a no-brainer, right? Everybody at the show says: "For more information, check out our website." The problem is, with 50 or 100 websites to check out once your visitors get home, yours is likely to get lost in the
shuffle.
You must give prospects a reason to look at your website.
Create a valuable special offer they can only access online. Make a strong, clear “pitch”. Put it in the form of a "valuable coupon", something like this:
"Get $40 off your next purchase when you register online."
This encourages your prospect to keep the handout, and also encourages them to respond by going to your website and having another close look at your special offer.
Tie in your online registration form with an autoresponder. So now when somebody registers online, they will automatically be sent a series of messages over a period of weeks or months. This is a perfect way to keep in touch with your prospects without having to worry about it. The system takes care of it for you. All you do is fine-tune the messages and handle the sales enquiries.
A "system" like this gives you an automatic advantage over your not-so-organized competitors. What could be better than that? Related Information:
Handouts that Stick Around After the Party
Promoting with Autoresponders
About the Author
Rick Hendershot is based in Conestogo, Ontario, Canada. He spent many years as an advertising consultant, and small business owner. He publishes www.tradeshow-display-experts.com, www.small-business-online.com, and a regular ezine called Trade Show Tips. He can be reached at rh@small-business-online.com.
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|