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Five Ways to Market Your Ebook - Virally!
I'm sure we've all heard of 'viral marketing' - the first question is usually 'What is it?' (and I won't insult your intelligence by telling you it's nothing to do with ill health). In brief, you can apply the term 'viral marketing' to any strategy...
"Hey! - Are You Being Paid What You Are Worth?"
Are you being paid what you are worth? Has anybody ever asked you that? Have you ever asked yourself? The answer to this question really hinges on another question: "Do you work for a boss or do you work for yourself?" If you work for a boss the...
How To Write The Perfect Classified Ad... and How To Use It To Make Sales
As a major mass media that is almost free to use, the Internet is a great place to take advantage of free promotion tools-- no matter what business you're in. One of the most common places to advertise are free classified sites, but how do you write...
The 'ListBot Dilemma' and List Hosting Alternatives
I'm disgusted. On June 22, 2001, one of the most popular list hosts announced that it was replacing it's excellent service with a 'new and improved' version. We have to save all our subscriber lists and archives by August 20, or they'll be lost...
"The Potential of Publishing your Own Ezine"
============================= "The Potential of Publishing your Own Ezine" by Justin Blake ============================= There seems to be a bit controversy over what really makes a marketer a living on-line. It seems that everyone out there...
 
Viral Marketing Secret Weapons

• Give something of value away (e-book)

• Offer something worthy of its distribution (discount or incentive)

• Make it easy to give away

• Your contacts list

• Write articles and convince others to post it as free content

• Tell-a-friend- inexpensive technique

• Post easy-to-email articles and encourage people to forward it to friends

Word-of-mouth or “viral marketing” as it has been coined in the last few years has been easily recognized as one the best advertising techniques because it is, well, free. Like viruses, this rapid reproductive advertising method can explode your message across the Internet faster than Anna Nicole Smith on a binge.

When you spread the word about a great product or service your recommendation will have a greater impact, especially if something of value is being given away free. “FREE” is the most powerful marketing technique in the book. Hotmail took advantage of this back in 1996 with the launch of it’s free online email service. Every email sent contained an advertisement for a free email account. At 1.5 years after launch Hotmail had 12 Million subscribers, so this generated a nice tidy sum of cash. Right now you may be offering a “special offer” or discount on your products or services but when you give something of value away for free people stop and pay attention.

Make It Easy To Give Away

The wildfire that is viral marketing will never spread if you don’t make it easy to share. Viral marketing works very well over the Internet because communication is instant and easy spread. Think of the controversial Napster. When it came out back in 1999 no one knew of Napster. I remember turning the TV on one day and hearing about Napster on MTV, so I went to my computer to see what all the fuss was about. This program that allowed computer users to share and swap files within a few minutes took the music industry by storm. If you can create a message, whether it’s a software program, a web site or an ezine, that is both compelling enough to spread but gives something of value, you better watch out because you just may get flooded with


traffic.

Contacts

Everyone knows someone, right? The best and fastest way to get the word out is to tell your friends and colleagues. Networking the key to Internet success.

Write Articles

One of the best ways to promote your website and to “get it out there” is to write articles just as the one you are reading now. Doing so will develop credibility for yourself as an authority in the industry on which you are writing. To maximize the effectiveness, write ways your visitors can benefit from your information. Make it so compelling that they can’t wait to send it to all of their friends. If you are an affiliate your articles should not have sales copy in the body of the article. When it’s apparent that the article is associated with an affiliate program the reader may not take it as seriously because they know you are getting paid from it. Ensure that you have your resource or bio box attached to the bottom of the article and make it available for republishing.

Tell-A-Friend

You’ve seen them everywhere. The tell-a-friend form asking you to spread the word of this great product, service, or resource you’ve found. The Internet consumer who is passionate about a product or service is more likely to forward an email to others making this viral marketing technique a huge success. The great thing about the tell-a-friend technique is that there is practically no effort involved as it is very easy to set up. You just install some code to your site and sit back and do nothing. Do not make the error of adding these referrals to your opt-in subscribers list as you will be spamming them. You need to make the distinction between your opt-in list and the referrals you get from your tell-a-friend form. Never send email to the referrals you get unless they come to your site and subscribe through your subscription form.


About the Author

About the Author: Ron Hollingsworth is an Internet Entrepreneur and Internet Marketing professional and has been involved with e-commerce in one way or another for over five year. You can find many reviews of software marketing tools and marketing tips at his website, http://www.rons-internet-marketing-tools.com

 

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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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