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Banner Ads
When Internet Advertising was in its infancy, banner ads quickly became a major player. Statistics were readily available, and they allowed campaigns to be planned, evaluated, and changed within a matter of days instead of weeks. Businesses...
Creating news releases: easy and free publicity for your business
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on...
How To Profit From 2 Tier Affiliate Programs And Build A Sub-Affiliate Army In The Next 24 Hours Without Spending A Penny On Advertising!
Before I get into depth with this article I first want you to have a good understanding of what a '2 Tier' affiliate program is and there advantages. Then from there I'll go on to explain how you can start recruiting Sub-Affiliate's by simply...
How to Start an eZine
Word Count = 595 How to Start an eZine. (c) 2001, Craig Lilienthal, M.S., www.TheRealURL.com After you decide that you would like to publish an eZine, the first thing you must do is choose a topic. Your eZine should cover a topic or...
Winning the Game: Your Strategic Marketing Plan
If you want your small business to compete with the "big boys" you should have a "strategic marketing plan." A strategic marketing plan basically spells out how you will use your available resources to meet your company's stated goals and...
 
What Aunt Marge Can Teach You About Ezines

I have a certain relative, let's call her Aunt Marge (mostly because I don't think there's ever been a Marge in the family). Aunt Marge never met a forward she didn't like. People have actually been known to set up email accounts just for Aunt Marge's forwards.

Virus warnings, chain letters, "cute" photos, jokes, etc, etc, etc. I don't think she knows how to actually write an original email--just how to click and send to everyone she knows.

In my own email account, I have a folder just for Aunt Marge's emails. Outlook automatically routes her emails there and from time to time I go through and delete the messages she's sent. Unread.

Perhaps you have an Aunt Marge of your own. Most of us do.

Aunt Marge teaches us two lessons about effective email newsletters.

......................................
What Do They Associate Your Name With?
......................................
The first, what do subscribers think when they see your name in the "from" field? Information they've already seen a half dozen times? Or fantastic, to-the-point advice that's always entertaining?

Entertain them, inform them, and your list will grow. That's because people like to share information they find interesting and engaging.

What's Aunt Marge's second lesson?

......................................
Why Does Aunt Marge Forward Those Emails?
......................................
Take a look at those forwards she shares with you. Chances are, they're very specific about who she should send them to--"Six people who know you best," "Everyone in your


address book," etc, etc.

And yet, most newsletter publishers write a more generic, "If you know someone who might be interested in this newsletter, please forward it to them."

I don't know about you, but, as a reader, I don't have time to think about who I know who might be interested.

But, tell me to forward the newsletter to someone who's struggling to find their perfect new house, or to someone who's just bought a new puppy, and I can think of two or three people to share the newsletter with.

......................................
Aunt Marge, More than Just an Email Threat
......................................
Lesson one, make your newsletter fresh. Don't rehash information that's been going around the Internet for the last six years.

Lesson two, tell readers precisely who to share the newsletter with.

Turn your readers into a powerful sales force for your newsletter and your list'll grow. Just, please, don't let Aunt Marge subscribe! One copy of your newsletter's enough for any reader.

Excerpted from Getting Permission, by Jessica Albon. Get your copy of Getting Permission in the Foolproof Newsletter Success Formula Kit by visiting http://www.designdoodles.com/kit.htm today

About the Author

Want more tips on how to put the joy back into publishing
your newsletter? Subscribe to Newsletters in Focus for free
tips every two weeks on creating wonderful newsletters.
Visit http://www.designdoodles.com/free_newsletter.htm to
sign up and receive your free copy of "Do You Make These Six
Mistakes in Your Company Newsletter?"

 

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Ezine - Wikipedia, the free encyclopedia
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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