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ARE YOU TELLING THE THIRD GREATEST LIE IN THE WORLD?
Back in Illinois in the 'fifties when I was growing up, my parents entertained a lot. At some point over the bourbon and the highballs the jokes would start -- and they would fly thick and fast. My parents were young and energetic and attracted...
Do You Remember To Send Nice Notes?
In the past few years, the look of marketing has changed - for the better I believe. Money businesses spend on Public Relations (PR) has increased and has become a marketing priority. Even on the Internet, people want to connect with you – to see...
Formatting Your Ezine and Email Messages with TextPad
One of the questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It's a...
Joint Venture 101 - The Quickest Way To Build Your eBusiness
============================================================ Joint Venture 101 - The Quickest Way To Build Your eBusiness ============================================================ PART 1 - by Valeriu S. Popescu (c) Internet Marketing Profits...
MAKE YOUR EZINE AD STAND OUT
In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing. It used to be that your classified ad was only competing with one or two...
 
What Aunt Marge Can Teach You About Ezines

I have a certain relative, let's call her Aunt Marge (mostly because I don't think there's ever been a Marge in the family). Aunt Marge never met a forward she didn't like. People have actually been known to set up email accounts just for Aunt Marge's forwards.

Virus warnings, chain letters, "cute" photos, jokes, etc, etc, etc. I don't think she knows how to actually write an original email--just how to click and send to everyone she knows.

In my own email account, I have a folder just for Aunt Marge's emails. Outlook automatically routes her emails there and from time to time I go through and delete the messages she's sent. Unread.

Perhaps you have an Aunt Marge of your own. Most of us do.

Aunt Marge teaches us two lessons about effective email newsletters.

......................................
What Do They Associate Your Name With?
......................................
The first, what do subscribers think when they see your name in the "from" field? Information they've already seen a half dozen times? Or fantastic, to-the-point advice that's always entertaining?

Entertain them, inform them, and your list will grow. That's because people like to share information they find interesting and engaging.

What's Aunt Marge's second lesson?

......................................
Why Does Aunt Marge Forward Those Emails?
......................................
Take a look at those forwards she shares with you. Chances are, they're very specific about who she should send them to--"Six people who know you best," "Everyone in your


address book," etc, etc.

And yet, most newsletter publishers write a more generic, "If you know someone who might be interested in this newsletter, please forward it to them."

I don't know about you, but, as a reader, I don't have time to think about who I know who might be interested.

But, tell me to forward the newsletter to someone who's struggling to find their perfect new house, or to someone who's just bought a new puppy, and I can think of two or three people to share the newsletter with.

......................................
Aunt Marge, More than Just an Email Threat
......................................
Lesson one, make your newsletter fresh. Don't rehash information that's been going around the Internet for the last six years.

Lesson two, tell readers precisely who to share the newsletter with.

Turn your readers into a powerful sales force for your newsletter and your list'll grow. Just, please, don't let Aunt Marge subscribe! One copy of your newsletter's enough for any reader.

Excerpted from Getting Permission, by Jessica Albon. Get your copy of Getting Permission in the Foolproof Newsletter Success Formula Kit by visiting http://www.designdoodles.com/kit.htm today

About the Author

Want more tips on how to put the joy back into publishing
your newsletter? Subscribe to Newsletters in Focus for free
tips every two weeks on creating wonderful newsletters.
Visit http://www.designdoodles.com/free_newsletter.htm to
sign up and receive your free copy of "Do You Make These Six
Mistakes in Your Company Newsletter?"

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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