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12 step Marketing Plan
12-Step Marketing Plan by Lynn Terry, author of Self-Starters Weekly Tips Networking Email Discussion Groups and Discussion Boards are a great place to meet potential clients! Join the conversations, use proper ‘netiquette’, and include a...
Attracting Good Affiliates
Attracting Good Affiliates By Jerry Lunsford Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good...
Most Effective And Most Inexpensive Ad
Probably you presume that I will write about eZine ads. No I wont. Even though they are effective and inexpensive, they will come only after you successfuly accomplish the most important ad in Internet Business - your own Web page. What? You...
The Best Website Traffic Sources
You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. Website directories: Helpful for one way links to your website to increase link...
Three Breathing Techniques For Any Ezine Article
I subscribed myself to many ezines.I'd love to read articles in them.First thing I will do is going to article section of the ezine. I am telling you honestly...I have learned so many things from these ezine articles.Three aspects of the...
 
What Aunt Marge Can Teach You About Ezines

I have a certain relative, let's call her Aunt Marge (mostly because I don't think there's ever been a Marge in the family). Aunt Marge never met a forward she didn't like. People have actually been known to set up email accounts just for Aunt Marge's forwards.

Virus warnings, chain letters, "cute" photos, jokes, etc, etc, etc. I don't think she knows how to actually write an original email--just how to click and send to everyone she knows.

In my own email account, I have a folder just for Aunt Marge's emails. Outlook automatically routes her emails there and from time to time I go through and delete the messages she's sent. Unread.

Perhaps you have an Aunt Marge of your own. Most of us do.

Aunt Marge teaches us two lessons about effective email newsletters.

......................................
What Do They Associate Your Name With?
......................................
The first, what do subscribers think when they see your name in the "from" field? Information they've already seen a half dozen times? Or fantastic, to-the-point advice that's always entertaining?

Entertain them, inform them, and your list will grow. That's because people like to share information they find interesting and engaging.

What's Aunt Marge's second lesson?

......................................
Why Does Aunt Marge Forward Those Emails?
......................................
Take a look at those forwards she shares with you. Chances are, they're very specific about who she should send them to--"Six people who know you best," "Everyone in your


address book," etc, etc.

And yet, most newsletter publishers write a more generic, "If you know someone who might be interested in this newsletter, please forward it to them."

I don't know about you, but, as a reader, I don't have time to think about who I know who might be interested.

But, tell me to forward the newsletter to someone who's struggling to find their perfect new house, or to someone who's just bought a new puppy, and I can think of two or three people to share the newsletter with.

......................................
Aunt Marge, More than Just an Email Threat
......................................
Lesson one, make your newsletter fresh. Don't rehash information that's been going around the Internet for the last six years.

Lesson two, tell readers precisely who to share the newsletter with.

Turn your readers into a powerful sales force for your newsletter and your list'll grow. Just, please, don't let Aunt Marge subscribe! One copy of your newsletter's enough for any reader.

Excerpted from Getting Permission, by Jessica Albon. Get your copy of Getting Permission in the Foolproof Newsletter Success Formula Kit by visiting http://www.designdoodles.com/kit.htm today

About the Author

Want more tips on how to put the joy back into publishing
your newsletter? Subscribe to Newsletters in Focus for free
tips every two weeks on creating wonderful newsletters.
Visit http://www.designdoodles.com/free_newsletter.htm to
sign up and receive your free copy of "Do You Make These Six
Mistakes in Your Company Newsletter?"

 

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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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