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What Not To Wear When Doing A TV Interview

Your first TV appearance will be a very exciting experience, and you’ll probably spend hours carefully preparing what you want to say. You’ll also very likely spend much time preparing what to wear. This is a vital part of the process because TV is primarily a visual medium and how you look is an important part of the package. So, to save you some time, here are the rules:

· Don’t wear all black. You’ll look as though you’re disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will normally be fine as a filmed interview will generally concentrate on your top half, but do go for a colour on top if you can.



· Don’t wear all white. It makes TV lights bounce back and you’ll look as though you just descended from the heavens on a cloud.



· Don’t wear anything with a very small pattern such as pin-stripes, tweed or polka dots. Again, it has a strange effect on TV lights known as strobing. Men should avoid pinstripe shirts – bring a change of clothes if you’re not sure.



· No visible logos of companies or brands (watch out for this particularly on sportswear) as this may be regarded as advertising. You may be asked to change if a logo is too obvious.

· Avoid buying a new outfit the day before and acting as if you’re going to a job interview. If you feel too stiff and formal in your clothes this will affect how you express yourself.



· If you can’t decide what to wear, bring a change of clothes – plenty of people do and it can be a good idea if your original choice turns out to be unsuitable.



· Ask if there are any colours you should avoid wearing. This can happen if they clash with the set, or if an effect called ChromaKey is to be used – this is the effect which is used as the basis of some special effects, where a particular colour is replaced by pictures. The usual colours affected by this are green and blue (this is why it’s commonly known as blue screen effects). So if you were in a studio where this effect was being used and you happened to be wearing a blue tie, you could look as if you had a big hole in the middle of your body, which will probably not enhance your corporate image.



· Above all,


ensure that however you look is congruent with how you want to come across – if your message is sober and serious, dress appropriately. Likewise, if your message is fun and frivolous you can probably leave the navy suit at home. Some TV professionals reckon that wearing pastel colours can make you look younger, but you may not necessarily want to look younger, especially if you’re appearing in an expert role.





It’s worthwhile bearing these guidelines in mind any time you meet a member of the media, even if it’s non-visual interview such as radio or print. How you look will still have an impact on how you are perceived, so make sure you give the impression you intend to on all levels.



And in case you were wondering, it is true that television can make you look as if you’re a few pounds heavier than you are in real life. It’s all to do with the fact that a TV picture is made up of a series of horizontal lines, and other technical reasons I won’t bore you with.



Suffice to say, when you meet people who regularly appear on TV, they often look much smaller and slimmer than you might expect – this is because many TV presenters (especially female ones) decide to keep as skinny as possible in order to look regular size on the box.



Now, how you regard this is up to you. I’m not telling you this so you can all rush out and join Weight Watchers. It’s just something else about the process to be aware of and take into consideration. You don’t have to look a particular way or be a particular weight to appear on TV, but it will help your over-all performance if you are happy in your own skin, whatever size that may be.



Joanne Mallon 2005

This is an extract from The Beginner's Guide to TV Interviews, the ebook available from www.MediaLifeCoach.com



For more information visit the website or contact joanne@medialifecoach.com





About the Author

Joanne Mallon is a former producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities. She now helps women in the media achieve their potential and helps small businesses attract publicity. For your free media marketing ezine visit Joanne at www.MediaLifeCoach.com or email Joanne@medialifecoach.com

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to successfully market with safelists

  • how to successfully promote your business to an international audience

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  • how to test your ads in ezines before you spend a dime

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  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use viral marketing tools to explode your ezine list

  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how to write the perfect classified ad and how to use it to make sales

  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

  • ideas for ezine publishing

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

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  • is running a membership site right for you

  • is that my butt

  • is there a spy in your computer

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  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing yourself online freelancing 101

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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