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6 P's of Marketing
Plan, Pick, Price, Package, Promote, Prove 1. Plan your marketing strategy. 2. Pick a way to market. 3. Price it right. 4. Package it professionally. 5. Promote your product/service. 6. Prove that it works. If not, make it better or go back...
Eight Tips for Ezine Writers
Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web? The reason is quite simple. People very rarely go online looking for something to buy. They go online looking for information - free...
Joint Venture 101 - The Quickest Way To Build Your eBusiness - PART 1
This article reveal the same techniques that many Internet marketing experts uses every day to make millions of dollars in profits - no kidding! In my own opinion it is the most profitable and powerful concept ever used on the Internet field....
Mind Set That Helps You Get New Clients
If you are a sales person, a professional who needs to fill your practice, or a new business owner looking to find clientele to whom you can sell your new products, your success will depend on your ability to promote yourself and/or what you have to...
NETWORKING WITH EZINES 2002
NETWORKING WITH EZINES 2002
More and more business professionals are deciding to offer an
ezine as a way of building online credibility. Those same people
have interesting networking opportunities with the subscribers
of their ezines ...
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Why Blogs Are Beating Out Ezines ... And Matter So Much to Your Platform
I was all set this morning to write about something totally different in this issue ... but thanks to the power of blogs, I'm here to deliver a totally different message. Namely the ascendance of blogs over ezines.
First of all, you may notice that you're not getting a whole lot of issues of this ezine from me. Why? Because I've come to understand that blogging is faster. It's more immediate. It's got a wonderful airstream of energy that follows each post. And because it's less formal, it's less work -- but still communicates just as effectively as an ezine ... perhaps even more so. This point was made wonderfully clear for me just this morning by Stacy Brice, who runs the noteworthy VA training program, AssistU. Stacy sent up a very thoughtful comment to my 'Painless Self Promo' blog, under the header 'The Future of the Ezine'. Which led to an email, which led to a lengthy phone call. Stacy and I had a real heart to heart about this ezine vs. blog thing ... and here's what I've decided is the state of things at the moment.
1. We're in a transitional shift from ezines to blogs. This has mostly to do with people being reluctant to give up old comfy ways for a few minutes of learning new technology, downloading RSS desktop applications, etc.. It was like this just before we traded in vinyl for CD's, telepathy for cell phones and to-do lists for Palm Pilots. And some of us have never moved forward. Those of us who did are pretty happy.
2. Blog technology has finally leapt up to the plate. It's happening; it's here; it's on the cover of Business Week. Blogs can no longer be dismissed as fringe techie territory. They've gotten so easy to use, and read, that there is simply no denying them. Blog creation software du jour is typepad and wordpress. Typepad blogs exist on their website for a small monthly fee. Wordpress blogs exist on your own site for free. Typepad's more elegant. Wordpress is more basic and functional. I'm running a test to see which will eventually work better for me.
3. It's no longer all about the list. I am still an advocate of ezines, but I believe the list/email connection is rapidly unraveling. My own lists have declined in size as have those of every Net marketer I know. Ezines have peaked and crested in their usefulness and appeal. Meanwhile, blogs are hot. AND you can capture names on them. (See my blog for details on how to do that.)
4. We're no longer happy with passive activities. Maybe as a culture we've grown completely sick of sitting around doing nothing ... all those hours of reality TV? We've now begun to expect to participate in our entertainment, even
when it comes to reading websites. So blogs -- which allow comments from readers -- are the perfect medium. (This is also why my current theater project, at serenityhawkfire.com, is an entirely interactive theater piece.)
5. We've become a less formal culture. These days, our world is all untucked; clothing is big and slouchy, coffee is slurped in paper cups on the run. Even TV has let down its defenses, showing us as we 'really' are. So it makes sense that blogs, which feature faster, less formal entries more in the style of a diary, are becoming bigger than ezines. Blogs are casual. Ezines take planning, layout, require regular entries and take a lot more time.
6. Blogging is faster. How long does it take to make an entry? Five to ten minutes, I'd say. My ezine, meanwhile, takes 1-2 hours. Yes, you need to do more blog entries, but they're hardly brain surgery. Instead, they are quick insights you offer up from your life on the go. And so they are read in the same spirit.
7. Blogs are beloved by the media. This is where a majority of all media research on who's who and what they're up to is now done. It used to be that your credibility as a media subject was evaluated strictly by your site; that's where the media looked first to get a beat on you. Know they want to know what you're posting on your blog -- even if it doesn't have a 'media room' like your site (hopefully you'd have that linked somehow in your margins.) And they want to know what kinds of posts and comments your getting.
If you're still working on building up your ezine list, I recommend you beef it up by including a blog in your offerings. It will energize your website, attract Google and Yahoo ranking and generally create more buzz.
If you have a blog but have not maximized it by setting up a name capture tool, or do not post frequently, give that a whirl, too. You'll be amazed at who stops by!
And if you have thoughts on the tender blog-ezine dynamic, email them to me -- or even better, drop by my blog and post them on the most recent comment. Then we'll all be able to see them and add comments of our own.
Here's to the continuing discussion. May your blog bring your platform, and set people talking!
About the Author
Suzanne Falter-BarnsSuzanne Falter-Barns' website at getknownnow.com offers tips and tools that help you build your platform and get known as an expert in your field. Sign up for her fr.ee ezine, Expert Status, and receive her free report, "25 Top Self Help Literary Agents." To reprint this article, please use with this bio box in tact. Thanks! ©2005 Suzanne Falter-Barns LLC.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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