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Keep Winning Those Customers That You've Already WON
Have these things ever happened to you? You buy a cup of coffee from the neighborhood café, and as they hand you your receipt you get a calling card sized, attractively designed "loyalty record," promising that if you come back for 8 more cups...
Make 'em Buy or Make 'em Miserable!
This weekend I watched a program on television called - I kid you not - "Buyology". This show is about marketing and sales of products in the free world. I found the show utterly and completely fascinating -- not because I'm a web marketer, but...
Most Effective And Most Inexpensive Ad
Probably you presume that I will write about eZine ads. No I wont. Even though they are effective and inexpensive, they will come only after you successfuly accomplish the most important ad in Internet Business - your own Web page. What? You...
The Future of Advertising
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace. But its not simply advertising...
Things Ezine Publishers Wish Their Subscribers Knew
Want to make the most of the ezines that you receive? Understanding the following will go a long way towards making your ezine subscribing a pleasant experience.
1. Advertisements Make It Possible.
You're outraged because the free ezine...
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Why Internet Marketing Resembles Frogs
If there is one thing I love about Internet marketing, it's the challenge. No, I don't mean the challenge of making money, although that's fun, too.
I'm talking about little challenges we all throw up to each other. I mean, let's face it. Any Internet marketer that's worth his or her salt and pepper will always, eventually, find a way to invite everyone they meet up with to look into their particular opportunity. That's a good thing, usually, because that's our business, spreading the word.
However, what happens when one Internet marketer meets up with another?
Ha, ha! The challenge!
CHALLENGES
Round One : Who can spit it out faster!
Being respectful of others and yet still finding the opportunity to ask others to look at your business is always challenging. I mean, you can't just scan quickly through what others say to you and then come back with, "Yeah, that's nice. Now, look at this amazing opportunity!"
That's just plain rude and not going to get you anywhere.
No, a good networker looks for opportunities to inform others of what they are doing and what they believe in about their business based on what the other person says. Still, it's a challenge to turn conversations to where you are talking more about your opportunity than the other persons, and let's face it, that's what we are all trying to do.
Round Two: Mine is better!
At times, the conversation turns more heated. That's not necessarily bad, it just happens. In those conversations, however, it inevitably comes down to a "See, mine is better!" type of contest. We all start throwing benefits and potential incomes at each other like poison darts, trying to score a concession.
I'm not sure this gains anyone any ground, but nevertheless at times it takes place.
Round Three: How mine will benefit yours!
A smart networker, however, will not compare straight across and start and argument. Instead, it's better to describe how your particular opportunity or service will be beneficial to what the person you are talking to is already involved with. In that way, you CAN talk about the other person's business, just keep relating how yours is complimentary to it and can help improve their results.
RESOLUTIONS
Now, there are a few different resolutions to these little clashes between networkers.
Resolution One: Auto responder war.
At times people end up with each other's auto responders doing all the battling for them. One auto responder sends to another which gets an auto response back which creates another auto response, and so on. Normally, this accomplishes nothing. However, there may be the odd chance that as each person's message registers on the
other person's auto responder, there might at some point be human eyes that actually see one of the sent messages. This, of course, depends on how the auto responders in question work.
It's not likely, however, and just so you know, subscribing to an ezine with your auto responder address most definitely does NOT work! Sneaky little tricks like that create so much anger in the recipient, you could be giving away money and no one would care.
Resolution Two: Trading Links
If politeness reigns over the exchange, but neither are interested in what the other has to offer, eventually someone may offer the idea of trading links or swapping ads if both happen to be ezine publishers. This resolution may potentially do both parties some good and is an example of how being polite even if you are completely uninterested in the other person can turn out to your benefit.
Resolution Three: I'll join yours if you join mine!
Hey, if both of you have something worthwhile, this is a possible solution. If you seem to be on the same level as far as commitment, knowledge, and experience, this often is the result. However, if one more experienced marketer who has become involved in a legitimate business meets up with a newbie still pushing 'get rich quick' this is not likely to happen. In those cases, however, resolution four usually takes place.
Resolution Four: And we have a winner!
It's true, sometimes experience, skill, and knowledge pay off. The marketer who's been around awhile often will take a stand on what they are already doing and exhibit their belief in their business. Many times, that shines through so powerfully, especially to those who have not yet found such strong belief in their business, that the other person wants to feel that conviction as well. The more convincing marketer then gains a new recruit.
Ah yes, Internet marketing is such a joy. Everyone is looking for more people to sign up with them, but yet a large percentage of others you run into are doing the exact same thing. Consequently, it becomes a bit of a battle.
Actually, it kind of reminds me of a picture I saw in high school biology once. It showed how all the male frogs, who hadn't gotten enough yet, got together in one big clump after no more of the female frogs cared for further mating.
But never mind, I don't want to go there.
About the Author
Joe Bingham, Editor of the NetPlay Newsletters Want MORE articles like this delivered REGULARLY? Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at: http://www.netplaynewsletters.com Need To Publish Your Own Ezine? I'll Write It For You and Show You How to Make It Successful! http://www.netplaynewsletters.com/publisher.html
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