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10 Time Saving Tips for Ezine Publishers
I recently spend several frustrating hours laying out and mailing an email newsletter. If you publish a free ezine, you will know its very time consuming to get all the information formatted correctly before sending. My long lesson should help...
11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.
MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product
Is your business idea built on market research or a...
5 Ways To Explode The Number Of Subscribers To Your Ezine
I am about to share 5 powerful ways to boost your ezine
subscription rate without any additional traffic! I'lll assume
that you already have a stream of traffic, even if it's only 10
visitors a day. These techniques will get more of those...
How to GUARANTEE your headline will pull like a MAGNET
Here is a little insider technique that will Guarantee that your headlines will attract your target audience like a magnet. Hopefully you are reading this article because the headline attracted your attention. I'm sure that you have seen a lot of...
Top 10 Ways to Promote Your Practice Using an E-mail Newsletter
If you publish an e-mail newsletter, or "e-zine," it's important to realize that it WON'T attract and keep subscribers without offering practical content. If you only drone on about how wonderful you and your services are, your readers won't stick...
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Winning the Game: Your Strategic Marketing Plan
If you want your small business to compete with the "big boys" you should have a "strategic marketing plan." A strategic marketing plan basically spells out how you will use your available resources to meet your company's stated goals and objectives. (You do have goals right? If not that's a topic for another article.) Here's what you need:
1) State your Objectives:
Companies usually set objectives in terms of desired profit, total sales, or market share. Profit tends to be the most popular company focus. Market share refers to how much of the market you snag compared to your competitors. Other objectives can be your total sales, number of loyal customers, or customer satisfaction. Company objectives always provide a time frame and are verifiable which is why objectives are usually stated in percentages and dollar signs.
2) Situation Analysis:
Looks at the current business environment and can be elaborate or very simple. The components examined are competition, the size of the market, types of customers, channels of distribution, and economic conditions. By taking an overview of the whole picture and stating your strengths and weaknesses, you'll have a clearer understanding of how well your company will compete.
3) Target Market:
Who are your customers? Your company can't sell to everyone, so you need to decide what part of the market segment you're going to serve. A thorough understanding of who your customers are and how to find them are imperative to your company's success. Look at demographics such as how much money they make, where they live, how much education they have, etc.
4) Positioning:
The picture created in your customer's eyes about your company's products/services. When you think of positioning, think of "image."
Positioning is very important in today's competitive world. Corporate marketing teams will often use positioning strategies when trying to target different target markets.
5) Marketing Mix:
The final step is to develop plans for each aspect of the marketing mix and integrate them into your company's overall strategy. So, what's in the marketing mix you ask? They consist of the "Four P's":
Product Place Promotion Price
You must use all four elements of the mix in your strategy plan and devise a plan is needed for each. When you're developing plans for each element, ask yourself the following types of questions.
A) Product/ What new products can we introduce? What type of service do our customers expect? What should our return policy be?
B) Place/ What types of places should carry our products? How will we get our products to our customers? How will we handle complaints?
C) Promotion/ What am I trying to accomplish through my promotion objectives? Branding? More sales? something else? What types of media should we use to advertise radio, TV, print, ect.
D) Price/ How will my product/service be priced in comparison to my competitors? Can I make a profit at this price level?
By keeping all of the above in mind you'll design a strategic marketing plan that allows you to win the game and compete with your competitors.
Running a business, just like a game, relies on good strategy........It's your move....
About the Author
Merle http://www.ezineadauction.com "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more subscribe@ezineadauction.com For advertising information send mailto:advertise@ezineadauction.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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