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7 Super Ways To Use Your Ezine's Thank You Page
1. Swap a recommendation for your ezine. You'll be able to easily increase your subscriptions by promoting your ezine to people that are interested in what you have to offer. 2. Promote your special sale. You could promote your sale on...
Finding Your Target Market on the Web
One of the most common questions people new to Internet business ask is, "Where do I find my target market?" Most of these people know exactly whom they want to sell their products/services to, but they have no idea where to find them on the...
Giving Subscribers the Welcome Treatment
Giving Subscribers the Welcome Treatment By Jeff Neil Editor`s Column http://www.editorscolumn.com I know that you have friends. You know, friends in the real world that you actually visit in their homes. Do any of them have one of those cute...
The Power of Endorsements
Endorsements are one of the most powerful marketing tools that you can use to promote a product or service. An endorsement simply is when a person talks or writes about a particular product or service in a favorable manner and recommends that you...
What is an Ezine?
I have been on the Internet for 3 years and have been asked this question numerous times. I also did not know what an ezine was when I first came aboard. I will attempt with this article to explain what an ezine is and why it is so important for...
 
Winning the Game: Your Strategic Marketing Plan

If you want your small business to compete with the "big boys"
you should have a "strategic marketing plan." A strategic
marketing plan basically spells out how you will use your
available resources to meet your company's stated goals
and objectives. (You do have goals right? If not that's a topic
for another article.) Here's what you need:

1) State your Objectives:

Companies usually set objectives in terms of desired profit,
total sales, or market share. Profit tends to be the most popular
company focus. Market share refers to how much of the market
you snag compared to your competitors. Other objectives can
be your total sales, number of loyal customers, or customer
satisfaction. Company objectives always provide a time frame
and are verifiable which is why objectives are usually stated
in percentages and dollar signs.

2) Situation Analysis:

Looks at the current business environment and can be
elaborate or very simple. The components examined are
competition, the size of the market, types of customers,
channels of distribution, and economic conditions. By
taking an overview of the whole picture and stating
your strengths and weaknesses, you'll have
a clearer understanding of how well your company will
compete.

3) Target Market:

Who are your customers? Your company can't sell to everyone,
so you need to decide what part of the market segment you're
going to serve. A thorough understanding of who your
customers are and how to find them are imperative to your
company's success. Look at demographics such as how much
money they make, where they live, how much
education they have, etc.

4) Positioning:

The picture created in your customer's eyes about your
company's products/services. When you think of positioning,
think of "image."


Positioning is very important in today's
competitive world. Corporate marketing teams will often
use positioning strategies when trying to target different
target markets.

5) Marketing Mix:

The final step is to develop plans for each aspect of
the marketing mix and integrate them into your
company's overall strategy. So, what's in the marketing
mix you ask? They consist of the "Four P's":

Product
Place
Promotion
Price

You must use all four elements of the mix in your strategy
plan and devise a plan is needed for each. When you're
developing plans for each element, ask
yourself the following types of questions.

A) Product/ What new products can we introduce?
What type of service do our customers expect?
What should our return policy be?

B) Place/ What types of places should carry our
products? How will we get our products to our
customers? How will we handle complaints?

C) Promotion/ What am I trying to accomplish through
my promotion objectives? Branding? More sales? something
else? What types of media should we use to advertise
radio, TV, print, ect.

D) Price/ How will my product/service be priced in
comparison to my competitors? Can I make a profit
at this price level?

By keeping all of the above in mind you'll design
a strategic marketing plan that allows you to win
the game and compete with your competitors.

Running a business, just like a game, relies on
good strategy........It's your move....

About the Author

Merle
http://www.ezineadauction.com
"Where the Best Deals in Ezine Advertising are Made"
Subscribe to Ezine Ad Auction Authority and be
kept up to date on new auctions as they're added
and much more subscribe@ezineadauction.com
For advertising information send mailto:advertise@ezineadauction.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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