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Everything you read concerning Internet Marketing tells you that you must have a list to succeed. That's true but it doesn't go far enough! If no one pays any attention to what you have to say, your list is worthless. Here are some tips on how to...
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Writing EFFECTIVE Ad Copy For YOUR Ezine

Writing EFFECTIVE Ad Copy For YOUR Ezine
by Laurie Rogers Copyright July 2002

Many people just don't want to face the fact that effective
ad copy is very detrimental to YOUR success. Let's face it,
if your ad copy is poor, sales just are NOT going to happen
and it will leave you feeling FRUSTRATED. Today I have put
together a VERY simple, yet EFFECTIVE way of writing ads
for your ezine. I have taught this method to the publishers
that currently use http://www.optinfrenzy.com and it did
help them a fair amount.

The first step is to make a draft copy of what YOUR ezine
offers and here are a few possible basics:

*publishing frequency
*articles
*tips and tricks
*resources
*internet marketing
*home business or home based business
*affiliate marketing
*MLM
*ebooks and software
*free report
*free membership
*cash
*prizes
*scam prevention
*ezine format - HTML, text, online

The next step is to go through your list and ask yourself
a question about each point.

*publishing frequency - Every Wednesday etc.

*original articles, exclusive articles, articles from online
successful marketers, gurus etc.

*HOT tips and tricks, informative, helpful, useful time
saving, effective etc.

*resources on an array of topics, variety, FREE, low cost
(and you could use some points from the point above).

*ebooks and software - are they free? Do your subs win
them? "What's the value"?

*free report - What's it called? - What's the value of it?

*free membership - to what? - What's the value?

*free ads - for new subscribers, weekly, bi-weekly. And
again what's the value?

Here are a few pointers for determining your values, let's
say you offer free ebooks and a free weekly ad. You don't
want to put in a value for everything - just the *largest*
value between the two. If your free ebook is only $14.97
and


you are giving away free weekly ads, the ads would
probably be worth more. ALL people LOVE to know what
the "cost" is behind something.

The next point I really want to stress is that you have got
to talk directly to YOUR reader and talk like you normally
would - just like I am right now ;o) There's no need to talk
you're a scientist for nasa and you are selling spaceships.
It will just either come across like you are feeding them a
line or they'll be intimidated. And that is the last thing you
want to do.

My last point - regardless of whether you're writing a six
line ad or a 60 line ad you still have to close the deal with
a "Call To Action"! And when I first started writing my ads
by myself using Yanik's techniques, that was my BIGGEST
problem - I had BAD sales, because I wasn't *sealing* the
deal. So I asked Yanik about it and that's what he told me,
9 out of 10 ads fail because people don't seal the deal.

Another point I want to make, because we're all publishers
don't use subscribe today or subscribe now those 2 words
are highly over used. Do something a little more creative,
like this:

"And don't forget to stop by our software center when
YOU subscribe to receive YOUR free gift valued at $X.00"!

or we could have done this:

Don't forget to claim YOUR free gift valued at $X.00 from
our software center when YOU subscribe to "Ezine Name".

Either sentence has a definitive call to action, so either
would work fine. So, don't forget to seal the deal with a
call to action.

Article by Laurie Rogers Copyright 2002 All Rights Reserved

About the Author

Laurie Rogers is co-author of the Ezine Resource Guide,
http://www.zineadz.com/erg.html She is the owner of Optin
Frenzy - a paid list building program for ezine publishers
http://www.optinfrenzy.com You can obtain more of Laurie's
articles at: mailto:ezinearticles@optinfrenzy.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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