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Chain of Success
Internet marketing is a business with a lot of effective ways of advertising and promoting. There is ezine publishing, ad swapping, free classifieds, email sig file, article writing, search engines and more. Some ways are, of course, more effective...
Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Direct Talk On What Produces Sales
I am now going to speak frankly and directly about what it takes to make money in an Internet business. Traditionally, that is not done, but I've pretty much had it with some of the 'traditions' of online business. Many times during my first...
HOW MUCH ARE YOU PAYING FOR TARGETED WEBSITE VISITORS?
HOW MUCH ARE YOU PAYING FOR TARGETED WEBSITE VISITORS? (c) Copyright 2003 by Ella Brukker Getting targeted website visitors is easier than you think. Don't loose money over and over again because an affiliate program doesn't provide you with...
Testimonials for Business Success
It's no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But if a celebrity puts her reputation on the line, or a real user gets all excited...
 
Writing Ezine Ads-For Their List and Yours

The opt-in email list has become quite a buzz word these days. As well it
should. A list of email subscribers is the most valuable marketing tool you can
have. Building it should be top priority.

An easy, inexpensive method for attracting targeted subscibers for your list is
with ezine advertising. To succeed, you'll need a couple of pointers.

First, how do you write ezine solo ads to get them on your list? Second, how
should you write ads to profit from your own list?

Many marketers don't know that there's a distintion between the two. In this
article I'll explain the difference and give you an example of both.

Advertising to Their List
Your primary goal when advertising in an ezine is to get subscribers to your
opt-in list. The best way to accomplish this is to offer a free e-course or e-book
targeted to the subscribers of the ezine. They receive your offer in exchange for
their email address.

For example, let's say you're an expert at search engine optimization(SEO). You
may send out a solo ezine ad like this: "Get my 7 day e-course to master top Google
ratings". You would have a direct link to the subscribe form on your website.
For best results, place your ad in marketing or webmastering ezines.

Advertising to Your List
Your primary goal when dealing with your list is to build a relationship first. You
want to establish yourself as an expert in your field. This is done by giving away
unique, high quality information that your subscribers will find useful. You've
already started the process with your free offer.

You can supplement your own info. with free reprint articles which can be found



at numerous article sites like ezinearticles.com. In essence, you do the research
and pass on the best information you can find. You help your subscribers save
time and money which builds trust and crediblity.

When the time comes to actually advertise, you should simply recommend a
product or service that you personally use. Your credibility is on the line here, so
be careful about what you refer. To increase the response to your ad, try bundling
a free bonus that compliments or completes your product.

For example, say you're still an SEO expert. You've given away a bunch of valuable
information so far and haven't "advertised" anything yet. You decide to recommend
the keyword tool you use and throw in a free report about the top ten methods for
researching keywords. Your ad might look like this: "My recommended keyword tool
plus bonus research report". If you've established yourself as an expert, people will
WANT know what keyword tool you use. You see the difference? You don't look like
another marketer after their wallet, but a trusted source of information.

Success isn't so far away, if you're willing to put a little effort and some dedication
into your work. Follow the guidelines mentioned and you'll definitely increase sales,
expand your opt-in list, and build an invaluable reputation.

About the Author

Greg Root started using ezine advertising almost exclusively
since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com/ . See the results of his ezine
advertising campaigns to find the best online internet advertising
resources on the internet.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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