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10 Ways to market your web site – and have it market YOU.
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a...
How Would You Reply to That?
Email newsletter publishers receive loads of questions, especially from newcomers to the web. As publishers, our ever growing subscriber lists result in an endless stream of inquiries. And we love it! After all, every question we receive is an...
Marketing Yourself Online: Freelancing 101
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of "self employed," sites have sprung up online to fill this niche and offer help...
Publishing Great Content To Boost Your Link Popularity
Before we get started, there's a couple of things that I ought to point out... 1. You really should have a fairly good knowledge of your subject material and enough time to write high quality articles. Alternatively you should be able to invest at...
Why I Love L.L. Bean and How to Follow Their Lead Without Spending a Fortune
Before school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I...
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Your Headlines Are Your *Salesmen*
Sometimes you might feel like it's you against the world when
it comes to your marketing efforts.
Not so! You actually have a whole team of salesmen floating
around the web working very hard to bring you traffic and sales.
They are your *headlines*. They're in your ezine ads, your free
reports, your viral e-books, your newsletters, your message
boards, your submitted articles and everywhere else you've
chosen to place them.
They are your true *sales team* and you would be wise to spend
time with them and treat them like gold. Afterall, they're out
there working for you 24/7, nomatter what you happen to be doing.
There are many different types of headlines. Here are 7 examples
of the more effective:
1.) The basic "Hit 'Em With Your Best Shot" headline.
This style is real straight forward. You go with your #1
product benefit.
"Increase Your Traffic by 312% In 30 Days!"
2.)The "Drum Roll Please" headline.
This is really a *News* type of headline and is best used when
you are announcing a new product or an effective new way of
doing something.
"Introducing A Revolutionary New 3-Step Traffic
Building Program!"
3.) The "Trusty Old How To" headline.
This has been a favorite for years and is still extremely
effective. People are looking for information and "How to" is
a natural information lead-in.
"How To Increase Your Ezine Sign-Ups By 457%!"
4.) The "This Is Your Lucky Day" headline.
This headline is used when you wish to reduce your price for
a speedy response. For this to be effective, however, you
must
also explain *why* you're offering such a great deal.
"50% Off Everything In Stock! We Need To Clear Out
Our Inventory To Make Room For Next Week's New
Product Arrivals!"
5.) The "I Couldn't Have Said It Better Myself" headline.
This is a very powerful headline technique when you have some
outstanding testimonials.
"I Made $493 Yesterday Using Your Amazing Marketing
System! I've Never Gotten Results Like This Before
And I've Been Trying For 2 Years. Thanks A Million!"
-Pat Murphy, Evanston, Illinois
6.) The "Aren't You Glad I Asked" Headline.
This is a great technique to target your marketing and draw out
those most likely to need your product. To be effective, you
need to know your market very well and understand how your
prospects think.
"Are You Sick And Tired Of Losing Weight Only To See
It Come Right Back On? Well, Here's A Simple Diet
Plan Guaranteed To Take It Off ... And Keep It Off!"
7.) The "You Can't Lose" headline.
This headline style puts your guarantee front and center and
builds trust and credibility.
"Simple Technique Boosts Your Sales By 266% Within
60 Days Or Your Money Back! No Questions Asked!"
Your headlines literally have the power of making or breaking
your marketing efforts. So, spend some quality time building
a hard working team of Internet Salesmen.
About the Author
Joshua Rose is the Editor of The Internet Profit Wizards
Newsletter, where he writes about the three most important
skills needed to attain internet success. To subscribe,
visit: http://www.internetprofitwizards.com.
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