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Abandoned Empires
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THE TOP SEVEN MISTAKES NEWBIE EZINE PUBLISHERS MAKE ... And How You Can Avoid Them
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Your Killer Ad - Some Killer Facts

Your Killer Ad - Some Killer Facts

Copyright [C] 2003 Shahnaz Rauf www.snzeport.com

No. This is not another article about attention
grabbing, interest generating ads.

Just the other day I was on the verge of sending out
my weekly Newsletter, when some intuition kicked in
and made me click again on a featured profile. Whoops!
the website was offline and I was left with absolutely
no way of contacting that client, because the email
address was centered to the domain name. Well I
stopped that feature just in time to wait for the
client to get back to me.

But have we not all come across non working ads even
in major ezines with hefty ad rates? I come across
such fatal mistakes in the world of online advertising
almost every other day. So I figured that this is a
very critical issue. Even some of the seasoned
marketers are making these mistakes.

So here are a few do’s and don’ts:

1. Remember to make your links clickable by adding
`http://` and `mailto:` tags, also please do test them
out prior to using them.

2. Some mail programs tend to break down long
affiliate URL’s and I have seen ads even in big league
ezines with non clickable links. So if you have a long
link you may consider using some kind of redirection
service.

3. Be prepared. If you are giving an auto-responder
address, make sure your auto-response is set, ready
and working. If you are giving out a press release –
be prepared to deal with any queries and the media; Be
sure your sales page is ready and you are set to
deliver on orders as soon as they arrive.

4. Be your own `first customer` and test out your
response. Make sure it is perfect in every sense.

5. If you are advertising through articles, make sure
your resource box includes a clickable link or mailto
address. Also if you are posting this to various
article directories that require an introductory
paragraph... make sure you write up a sizzler, don’t
just let it fill up with the first words of your
article...this is a blooper even seasoned authors are
making.

6. Just before the run date, check your website


and
check everything is in order.

7. Before any major advertising make sure your webhost
is capable of handling the large volume of visitors. I
have seen too many websites with the message ‘website
offline because it has exhausted bandwidth limits’.

8. Test your ads in low cost ventures before going for
the big league.

9. Advertise to targeted audiences.

10. Make your ads powerful, hypnotic, at the same time
believable, realistic with down to earth honesty
shining through.

11. Always use the people angle in writing up your
ads, "What`s in it for your audience approach". This
applies equally well to your profile ads, articles,
site summaries, press release or any write up that is
going to serve as your ad.

12. Be prepared to beat your own drums...Tell them how
good your product is ,how well liked, how many times
published or appreciated etc., don’t be modest here.
But keep it believable, provable... don’t step into
hype.

13. To save time, write and save your ad templates and
save them in an ‘ads file’. So when needed you just
need to copy and paste. Here besides the usual 5 line
60 character ad, you may also prepare your 40 word ad,
100 word profile, a solo ad, an article resource box
or others as required.

I hope these precautions help make your online
advertising a purely profitable experience.

------------------------------------------------------

Shahnaz Rauf is a freelancer actively seeking writing
projects. She is also The Editor of The Monster
Twister - a Newsletter helping ordinary web owners
achieve extraordinary heights without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit http://www.snzeport.com

----------------------------------------------------


About the Author

Shahnaz Rauf is a freelancer actively seeking writing
projects. She is also The Editor of The Monster
Twister - a Newsletter helping ordinary web owners
achieve extraordinary heights without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit http://www.snzeport.com

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Monthly magazine with reviews, articles, and discussion forums.
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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