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100 Top Baby Names
I found it very interesting researching the top 100 baby names for this article, because although my husband and I thought we were going for unique baby names during my pregancy, both our daughters' names are on the list! I guess we are not as...
Calvin Klein 2005 Summer Collection
Calvin Klein - a name we all recognize and a designer who is world renowned for his fabulous fashions. So how did Calvin Klein come to be.?
As a young boy in the 1940s Calvin was already pre-occupied with designing and sketching fashions for women....
Creative Ways to Storing Jewellery
Do you have trouble trying to store jewellery without it getting all tangled, earrings separated from each other, tipping out your whole jewellery box just to find one piece of jewellery?? Well here are some tips for on storing your jewellery in...
Diamond Stud Earrings: Elegant Unisexuality
A diamond stud earring is made up of just one perfectly cut diamond, set in fine gold or silver. The simplicity of the design itself is its own selling point: anything fancier and you could easily fall into the trap of over-accessorizing. A...
Pearls Make Holiday Shopping Easy
Some people love holiday shopping, and others dread it. Finding the perfect gift can be stressful. Many men have trouble finding a gift that shows their love for the women in their lives. They want something feminine and practical, and, most...
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Designing Jewelry for Teenagers - A Profitable Market Niche
Teenage jewelry is an important and lucrative market niche. Today’s 12- to 19-year-old crowd shops for fashions more than any other age group.
Fashion market analysts say that American teens currently spend $33 billion a year on fashion and beauty, with over 90% of them shopping for clothes and accessories at least once a month.
For many teenagers, fashion is an important part of establishing their identity. Jewelry, clothes, shoes, and hairstyles can set young adults apart or make them fit in. In this age group more than any other, what you wear symbolizes what you believe, who you are (or want to be), and what group you belong to. Teens also have fun experimenting with fashion and color as their own personal style evolves.
You may want to consider having at least a small section of your jewelry business cater to the teenage market. A considerable amount of jewelry is bought by and for teenagers - both girls and boys - for four main reasons:
1. This age group is always looking for something new; a typical teenage fashion trend lasts only six to twelve months. In my own experience, it's very rare for a teen to pass my booth at a show without stopping to look carefully at nearly everything in my display.
2. Jewelry is a popular gift for adults to give to teens. Especially around gift-giving occasions, I often have adult customers asking me, "Do you have any jewelry for teenagers?"
3. Many teens love to shop, and many also have a sizeable amount of spending money. Their income tends to be stable since it comes from multiple sources (parents, part-time jobs, babysitting, gifts) - and most of their income is disposable.
4. The teenage population is growing, and this demographic is expected to continue for several years. That means that spending among this group will most likely increase.
Tips for Designing Jewelry for the Teenage Market:
* The entertainment industry is the most significant influence on teen fashion and beauty trends. Watch what's being worn by young celebrities, pop stars, alternative bands, etc. Check in on MTV occasionally, and thumb through teen-oriented magazines.
* Ask a few teenagers you know for jewelry ideas and feedback. You may
be surprised by their insights.
* Visit a Hot Topic store, if your local mall has one.
* Keep in mind that teenagers generally don't want to wear anything their parents would wear - so whether *you* would wear a particular piece of jewelry is not the best barometer of its marketability to teenagers (unless you're a teenager yourself, of course).
* Spirituality is an important issue for teenagers. Young adults are exploring their beliefs and tend to like symbols of philosophies they want to be identified with. Spiritual jewelry tends to appeal to a significant portion of teens.
(Examples of spiritual elements that can be incorporated into teen jewelry include crystals and healing stones, crosses / fish / WWJD, star of David, and other symbols of major religions. And don't forget about the appeal of alternative spirituality, symbolized by elements such as Buddhas, chakra-rainbow jewelry, ankhs, Quan Yin, etc. You might want to choose just one or two religious directions to represent in your teen jewelry line.)
* Stock some tempting impulse-purchase items. Teens have a low resistance to impulse buys, and a price point of $15 or less can make a tempting piece of jewelry irresistible.
* Body jewelry is hugely popular among teens. Remember it doesn't always have to be pierced styles - nonpierced body jewelry is widely worn among this deomgraphic. In warm weather, teens will be susceptible to tempting displays of affordable ankle bracelets, toe rings, barefoot sandals, and other styles that can't be seen under winter clothes.
* Young ladies aren't the only ones who wear jewelry. Young men are wearing more of it now than ever before. In general, masculine teen jewelry has a rugged look, with materials such as leather, hemp, rubber, pewter or silver, and beads.
* The majority of teenagers shy away from jewelry styles that are too far over the top. Teen designs need to balance "cool" with "wearable".
Writer and jewelry artist Rena Klingenberg shares thousands of tips for selling your handcrafted jewelry in her http://www.home-jewelry-business-success-tips.com website. She also publishes jewelry marketing secrets several times a week in http://www.jewelry-business-blog.com .
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| fashion net - the guide to all things chic |
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| Fashion & Style - New York Times |
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| FASHION Magazine |
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| Fashion History Costume Trends and Eras, Trends Victorians - Haute ... |
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| Fashion Planet: Summer |
| New York-based site looks at collections, trends, personalities and global lifestyles with monthly updates. |
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| New York Fashion -- New York Magazine - Designers, Fashion ... |
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| The recently maligned country struts its stuff at a fashion show in Manhattan. ... Fall Fashion. rachel weisz The Sexes Get Dressed. For her? ... |
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| Fashion Icon |
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| Fashion News on Yahoo! News |
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| Hint Fashion Magazine |
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| www.hintmag.com |
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