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21 Free or Low-cost ways to Promote your On-line business
After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business.
1) In the beginning...
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Good Content: The Key To Search Engine Ranking
What drives visitors to your website and keeps them there? Good content. Content is Key Good content is key to website promotion success. All the bells and whistles in the world will not hold an audience like compelling information. Ask yourself:...
How Search Engines Impact Online Sales
I really had to sit down and mull the facts released in a joint study by comScore Networks and DoubleClick. The ‘Understanding Online Buyer Search Actvity’ report studied 1.5 million internet users purchase decisions as related to 30 different web...
How to Promote your Web Site by Writing Articles
Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the...
Want to Raise Your Rankings in the Search Engines? Think Content
There are just about as many strategies for raising your search engine rankings as there are search engines. Most methods are trendy and come and go.
There are, however, two surefire ways to raise your rankings in the search engines that the...
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Affiliate Assets
Affiliate Assets Copyright 2004 Jeremy M. Hoover http://hoovermarketing.info
Your affiliate marketing business is just that … a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are the owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.
1. Get your own website and domain name.
It looks cheap and marks you as a “newbie” when you post a long affiliate link in your ads. With domain names as inexpensive as they are now you can purchase your own domain name. You can then either forward your URL to your affiliate link or set yourself up with some free hosting and establish more of a web presence. Your best bet is to write a benefit-full description of your affiliate program and link to your program via an HTML link that is part of your description.
2. Build your own list.
Stop relying on one-shot ads to make you money. Real businesses have repeat customers that they cultivate in order to make more profits. You must do the same. Make a commitment to establish relationships with your customers and especially with visitors to your site. Create an email list to keep in touch. Send out periodic tips or articles and focus on helping your customers. Only promote your affiliate links in unobtrusive ways; don’t make your emails one big ad.
One of the best ways to build traffic to your list is to write a short report that describes the
benefits of your affiliate program. Make this report available only by email. When someone sends for your report, they are added to your list and you can continue to communicate with them.
3. Build traffic to your own site and list.
This is where you really make your affiliate links your own business. By having your own site and building your own list you are building your own business and brand, not just marketing someone else’s. By doing this, you can market to your own customers over and over again. Do not overlook this point: When your ad redirects a customer to your affiliate link, you have lost that person as your own customer because you lost the ability to communicate with them on a repeat basis. When you direct customers to your own site and list, they build a relationship with you.
There are many ways to build traffic: write articles, post in forums, market in safelists, advertise offline, etc. My advice is to pick one traffic-building method, work on it for awhile, and master it before moving on to something else. If you focus on offline advertising, write and rewrite your ads until you determine how to get the best response. If you market on safelists, make a list of the top 50, and send your ad to 10 each day. Keep testing to make sure your safelists are responsive.
These three strategies will help you build and grow your affiliate marketing business.
About the Author
Jeremy M. Hoover uses Empowerism to build residual income purely online. Learn more about this business at http://hoovermarketing.info .
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