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Forget SEO – It’s All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site....
In Mourning for the Google Cash System
Do you remember when you could pick an affiliate program, hustle up a few hundred keywords toss it all into your Adwords account & wait for the commissions. No me neither! I was busy doing something else during those glory days. If it ever was that...
Is your site ready to face the New Year?
As we look back at another year, and forward to another, there’s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article...
Links! Links! Links!
Website owners: do you know how many links are out there on the Internet, pointing back to your site? If you’re interested in getting free search engine placement for your site, you ought to know. An easy way to find out is to download the Alexa...
Promoting your Affiliate Program with Directories- Part II
n part 1 we had discussed some options for setting up your own associate program. Now, in part II we'll look at what you need to do to get the word out to those who may be interested in signing up as an affiliate in your new venture. The best place...
 
Affiliate Program Checklist

Affiliate and other cooperative programs are announced almost
daily. Website owners are flocking to these programs. Enthusiasm
is high. But.........why not compare and evaluate first?

The following checklist was prepared from the point of view of one
seeking a program to affiliatae with. But it can also help a program
initiator compare current programs in order to make his better.

A. Does the Program Offer a Strategic Fit to Your Business?

1. PROGRAM PURPOSE - Define in broad terms
2. COMPLEMENTS YOUR PURPOSE - Does it help you better
realize your website long-range goals?
3. VISITOR LEARNING - Are your visitors interested and will
the
program help them learn?

B. Do You Trust the Business Initiating the Program?

4. SUCCESS - Does the business have a history of successes?
5. BELIEVABLE ADVERTISING - Does it promise impossible
rewards: get-rich-quick and MLM schemes? Or is it honest and
realistic?
6. REPUTATION - What does the business literature tell you about
their past operations?
7. WHAT CLIENTS SAY - Contact current clients and ask for
their opinions. Would they recommend this business
organization? Are they benefiting from it?

C. Is the Program Well Designed?

8. AFFILIATE QUALIFICATIONS - Are they signing up
everyone? Or are they being picky? Picky is better.
9. AFFILIATE RESPONSIBILITIES - Better, too, if there are
specific responsibilities. Are affiliates asked to do
promotion, communication with customers, sales?
10. INITIATOR RESPONSIBILITIES - Does the outfit offer help
in promotion, sales and after-sales support?
11. PAYMENT & TERMS - Is there a fee or commission
structure? How frequently are payments made? Does affiliate
get credit for future sales?
12. TRANSACTION TRANSPARENCY - How frequently are



transaction reports made? Are transactions independently
checkable by the affiliate? Is there a third-party audit?
13. CONFLICT RESOLUTION - Is there a SIMPLE method for
resolving conflicts?
14. RETURN TO SITE - Is there a simple way for a website
visitor to return to the site of the affiliate after a
transaction is executed?

D. Will You be Part of a Community?

15. COMMUNICATION MEDIUM - Does the program have a
newsletter, a mailing list, a forum, or some other means of
communicating among all affiliates?
16. AFFILIATE DECISION-MAKING - Does each affiliate have
a voice in making decisions that affect all affiliates?
17. MUTUAL PROBLEM SOLVING - Is there a method whereby
affiliates can pose problems and have them solved by the
affiliate community?- - - - - - - - - - - -

Be extremely careful when evaluating an affiliate program. Most
people dwell on the financial arrangements. These are important, of
course. But more important, I believe, are efforts made to achieve
community. These efforts may bolster your ability to achieve
greater financial goals.

Spend time in evaluation. It will pay off in the long run.

-------------------------------

Paul -the soarING- Siegel is the founder of the Learning Fountain
Network (* Excellence * Honesty * Ethics), at
http://www.learningfountain.com; and editor of LearningFOUNT, a
newsletter focusing on Helpfulness Marketing. To subscribe, send
email to: mailto:LearningFOUNT-subscribe@topica.com.

Live your vision

About the Author

Paul "the soarING" Siegel, mailto:paul@learningfountain.com
Join LearningFOUNT: a FREE Business Newsletter,
Send email to mailto:LearningFOUNT-subscribe@topica.com
LEARNING FOUNTAIN NETWORK, http://www.learningfountain.com
* Excellence * Honesty * Ethics

 

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