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10 Free Business Resources I Wish I'd Known About When I Started Out
The impression that you need large sums of money to set up a successful (and profitable) website is totally wrong. Indeed, the longer that I do business on the Internet the more I find that there are numerous free resources out there that can be...
Creating Your Website's Promotional Strategy
Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your website with the Search Engines is your first step, however, you must not solely depend upon the Search...
Is Affiliate Marketing Easy?
© 2004, John Calder http://www.TheEzine.net Recently there were several posts on an Internet marketing forum discussing whether affiliate marketing was easy. Specifically, the original poster was angry because he said it seemed every marketing...
META Tags Explained and How To Use Them For Ranking
The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags...
Your Fan Club - Getting Inbound Links
© 2004, John Calder http://www.TheEzine.net Let's face it, getting one-way, non-reciprocal links in to your site is the way to go these days, at least as far as SEO purposes go. Reciprocal links can send you traffic, and may count for something in...
 
Affiliate Program Checklist

Affiliate and other cooperative programs are announced almost
daily. Website owners are flocking to these programs. Enthusiasm
is high. But.........why not compare and evaluate first?

The following checklist was prepared from the point of view of one
seeking a program to affiliatae with. But it can also help a program
initiator compare current programs in order to make his better.

A. Does the Program Offer a Strategic Fit to Your Business?

1. PROGRAM PURPOSE - Define in broad terms
2. COMPLEMENTS YOUR PURPOSE - Does it help you better
realize your website long-range goals?
3. VISITOR LEARNING - Are your visitors interested and will
the
program help them learn?

B. Do You Trust the Business Initiating the Program?

4. SUCCESS - Does the business have a history of successes?
5. BELIEVABLE ADVERTISING - Does it promise impossible
rewards: get-rich-quick and MLM schemes? Or is it honest and
realistic?
6. REPUTATION - What does the business literature tell you about
their past operations?
7. WHAT CLIENTS SAY - Contact current clients and ask for
their opinions. Would they recommend this business
organization? Are they benefiting from it?

C. Is the Program Well Designed?

8. AFFILIATE QUALIFICATIONS - Are they signing up
everyone? Or are they being picky? Picky is better.
9. AFFILIATE RESPONSIBILITIES - Better, too, if there are
specific responsibilities. Are affiliates asked to do
promotion, communication with customers, sales?
10. INITIATOR RESPONSIBILITIES - Does the outfit offer help
in promotion, sales and after-sales support?
11. PAYMENT & TERMS - Is there a fee or commission
structure? How frequently are payments made? Does affiliate
get credit for future sales?
12. TRANSACTION TRANSPARENCY - How frequently are



transaction reports made? Are transactions independently
checkable by the affiliate? Is there a third-party audit?
13. CONFLICT RESOLUTION - Is there a SIMPLE method for
resolving conflicts?
14. RETURN TO SITE - Is there a simple way for a website
visitor to return to the site of the affiliate after a
transaction is executed?

D. Will You be Part of a Community?

15. COMMUNICATION MEDIUM - Does the program have a
newsletter, a mailing list, a forum, or some other means of
communicating among all affiliates?
16. AFFILIATE DECISION-MAKING - Does each affiliate have
a voice in making decisions that affect all affiliates?
17. MUTUAL PROBLEM SOLVING - Is there a method whereby
affiliates can pose problems and have them solved by the
affiliate community?- - - - - - - - - - - -

Be extremely careful when evaluating an affiliate program. Most
people dwell on the financial arrangements. These are important, of
course. But more important, I believe, are efforts made to achieve
community. These efforts may bolster your ability to achieve
greater financial goals.

Spend time in evaluation. It will pay off in the long run.

-------------------------------

Paul -the soarING- Siegel is the founder of the Learning Fountain
Network (* Excellence * Honesty * Ethics), at
http://www.learningfountain.com; and editor of LearningFOUNT, a
newsletter focusing on Helpfulness Marketing. To subscribe, send
email to: mailto:LearningFOUNT-subscribe@topica.com.

Live your vision

About the Author

Paul "the soarING" Siegel, mailto:paul@learningfountain.com
Join LearningFOUNT: a FREE Business Newsletter,
Send email to mailto:LearningFOUNT-subscribe@topica.com
LEARNING FOUNTAIN NETWORK, http://www.learningfountain.com
* Excellence * Honesty * Ethics

 

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