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"Achieve Promotional Success Online Via Many Avenues!"
In a study released earlier this month by Forrester Research, http://www.forrester.com/, the conclusion was reached that those of us wanting to engage in online marketing should focus particularly and more aggressively on viral marketing. ...
Competing with the Big Names
If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using the techniques...
How To Write A Profit Pulling Article
Having an article published is one of the fastest and easiest ways to build your credibility as an industry expert. At the end of the each article you are given the opportunity to gain free exposure for your online business or affiliate...
What can make You a Fantastic Internet Marketeer?
You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All of these answers are right, but there is one key difference.
I'm gonna share it with you....
Why Aren't You Making Money Online ?
(c) Copyright 2004 by Charles Kangethe How many times have you had a marketing question and didn't know where to find the answer ? When I started out in Internet Marketing I had so many questions about the business. * How do I get started ? *...
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Affiliate Program Checklist
Affiliate and other cooperative programs are announced almost daily. Website owners are flocking to these programs. Enthusiasm is high. But.........why not compare and evaluate first?
The following checklist was prepared from the point of view of one seeking a program to affiliatae with. But it can also help a program initiator compare current programs in order to make his better.
A. Does the Program Offer a Strategic Fit to Your Business?
1. PROGRAM PURPOSE - Define in broad terms 2. COMPLEMENTS YOUR PURPOSE - Does it help you better realize your website long-range goals? 3. VISITOR LEARNING - Are your visitors interested and will the program help them learn?
B. Do You Trust the Business Initiating the Program?
4. SUCCESS - Does the business have a history of successes? 5. BELIEVABLE ADVERTISING - Does it promise impossible rewards: get-rich-quick and MLM schemes? Or is it honest and realistic? 6. REPUTATION - What does the business literature tell you about their past operations? 7. WHAT CLIENTS SAY - Contact current clients and ask for their opinions. Would they recommend this business organization? Are they benefiting from it? C. Is the Program Well Designed?
8. AFFILIATE QUALIFICATIONS - Are they signing up everyone? Or are they being picky? Picky is better. 9. AFFILIATE RESPONSIBILITIES - Better, too, if there are specific responsibilities. Are affiliates asked to do promotion, communication with customers, sales? 10. INITIATOR RESPONSIBILITIES - Does the outfit offer help in promotion, sales and after-sales support? 11. PAYMENT & TERMS - Is there a fee or commission structure? How frequently are payments made? Does affiliate get credit for future sales? 12. TRANSACTION TRANSPARENCY - How frequently are
transaction reports made? Are transactions independently checkable by the affiliate? Is there a third-party audit? 13. CONFLICT RESOLUTION - Is there a SIMPLE method for resolving conflicts? 14. RETURN TO SITE - Is there a simple way for a website visitor to return to the site of the affiliate after a transaction is executed?
D. Will You be Part of a Community?
15. COMMUNICATION MEDIUM - Does the program have a newsletter, a mailing list, a forum, or some other means of communicating among all affiliates? 16. AFFILIATE DECISION-MAKING - Does each affiliate have a voice in making decisions that affect all affiliates? 17. MUTUAL PROBLEM SOLVING - Is there a method whereby affiliates can pose problems and have them solved by the affiliate community?- - - - - - - - - - - -
Be extremely careful when evaluating an affiliate program. Most people dwell on the financial arrangements. These are important, of course. But more important, I believe, are efforts made to achieve community. These efforts may bolster your ability to achieve greater financial goals.
Spend time in evaluation. It will pay off in the long run.
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Paul -the soarING- Siegel is the founder of the Learning Fountain Network (* Excellence * Honesty * Ethics), at http://www.learningfountain.com; and editor of LearningFOUNT, a newsletter focusing on Helpfulness Marketing. To subscribe, send email to: mailto:LearningFOUNT-subscribe@topica.com.
Live your vision
About the Author
Paul "the soarING" Siegel, mailto:paul@learningfountain.com Join LearningFOUNT: a FREE Business Newsletter, Send email to mailto:LearningFOUNT-subscribe@topica.com LEARNING FOUNTAIN NETWORK, http://www.learningfountain.com * Excellence * Honesty * Ethics
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Gentoo Forums :: Index |
Discussion forums for topics around the distribution, Linux applications, installation, administration, portage, frequently asked questions. |
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