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BetaBoom - A New Online Auction and Small Business Networking Website
Tacoma, WA-November 20, 2003-Before you invest time and money buying and selling on e-bay, visit www.betaboom.com, the new online auction and small business network. There you will find free listing for auto auctions, teen auctions, and general...
Don't submit your website to any search engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on...
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Formatting your forum signatures for best exposure
Online forums are now a common feature on the Internet. Some websites have even broken the traditional definitions of a website and feature only forum, where the main index page is a list of forums and active discussions (an example at ...
Get Traffic & Sales Using Discussion Forums
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and...
Some of the best ways to get visitors to your site
Before building a site there are many things that you need to take in mind. For example, how are you going to design your site, what is it going to cost you, how long will it take you to build, etc. All of these things mentioned a both are...
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Building Your Own Authority Website
Lately, a lot of articles talk about achieving better search engine ranking by building an authority website. So what is an authority website and how do you go about building one? In general, authority website is a large website full of resources on a specific topic. A good example of an authority website for search engine marketing industry is SearcEngineWatch.com. Let's now take a look at how you should go about creating an authority website for yourself.
Pick a Niche
When building an authority website keep in mind the niche you are targeting. Try to pick a niche that is as specific as possible. For example, if you are a travel website it would be pointless to create a travel portal; you stand very little chance against existing websites. But you can create an authority website that focuses on handicapped travel and their needs. There is a lot less competition and you will have much better ranking for the keywords you want.
Get Up-to-date Content
Content is the key to building a successful authority website. Fresh content differentiates commercial and authority websites in the eyes of search engine spiders. Commercial websites usually write content for their pages once and do not update it very often. Authority websites, on the other hand, usually provide content in the form of articles, news, blogs, etc. so information is always fresh and is frequently updated.
Looking at the SearchEngineWatch.com we see that they show content from their articles and blog right on the homepage which means it is updated very often. There are several ways you can get content for your website.
- Write articles and publish news yourself. You are a professional in your niche. Why not write content yourself? Who else if not you knows more about business you are in? Start adding content under your name and you will see that your visitors will start seeing you as a professional that you really are.
- Syndicate content from other websites. Look for other authority website in your niche and if possible syndicate their content. You can find RSS feeds on many topics on website like 2RSS.com .
- Contact other professionals in your industry. Another way of getting content is to contact other professionals in your industry and ask them for resources. They might have written some articles which you can use; or some of those people might be interested in posting information on your website.
Build a Forum
Forum is
another great way to build up your website. Forum will provide you with fresh content as well as visitors that will be coming back to discuss industry related topics on your forum. Forum is very difficult to get started but once you are able to get enough members to post regularly, you will enjoy daily fresh content with no effort on your part.
There are a lot of forum platforms out there but my personal favorite is phpBB . It is easy to install and customize. You might also consider using mod_rewrite to make your forums more search engine friendly. More information on how to do that can be found at able2know.com forum .
Start a Blog
Blog has been often regarded as a backdoor to Google. Indeed, the whole blog concept is very search engine friendly. Blogs are easy to crawl and they provide fresh content. There is no way you should disregard this advantage. Start your own blog right on your authority website, discuss industry related topics and make sure to post something at least on weekly basis if not on daily. Google and other search engines will reward you for fresh content by giving you better ranking.
Create Link Directory
There are several benefits in building your own link directory. First, by requiring reciprocal link during the submission you will build up backlinks from other websites in your industry. Second, you will build up the number of pages on your website. Each business will probably submit a description along with the link and that description will most likely contain keywords related to your website. That means that you will instantly generate pages with keywords that you are interested in. One of my favorite directory scripts is Hot Links SQL . Unlike many directory scripts out there, this one generates static pages for categories as well as details pages for every website listed in your directory.
Creating legitimate authority website is a lot of work. However, in doing so you increase your chances of showing up on search engines for the keywords you want. After getting enough traffic to your website you can easily advertise your own services or products or even sell advertisements.
About the Author
Andrey Milyan is a professional search engine optimization and online marketing specialist with over two years of experience. For more information on services offered, please visit DesignVelocity.com
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