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Are there any real opportunities left online?
Copyright 2005 Richard Grady I know, I know, it seems like every man and his dog are trying to start an Internet business. At every online turn, there is someone punting their new website. With so many people trying to crack the Internet marketing...
Getting Visitors To Stay Through Web Based Marketing
9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!
For most of you, your web site is a great brochure. It probably outlines your services very well....
Google's Secret Guidelines On Thin Affiliates
Journalist Henk van Ess has caused a flurry of excitement on blogs and forums. In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results. These "international agents", who are...
Magic Of Direct Response Website
Copyright 2005 Arun Pal Singh For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business owner the direct response website is the key to real...
The Multi Level Affiliate Program (MLAP) FAQ
What is a Multi Level Affiliate Program(MLAP)? A MLAP is an affiliate program that is free to join, and pays affiliates a commission when they make a sale, as well as when subaffiliates under them make sales. How is a MLAP better than basic...
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Don't Envy The Gurus - Be One!
Who says you don't have what it takes to be a guru? True, there are so many self-proclaimed gurus online these days, it seems extremely crowded.
But this applies to only a few areas, like Internet marketing. Who's to say you couldn't become 'the expert' in a more specialized niche?
If you think about it, you'll realize that you probably already have the knowledge inside you. Get ready to unleash the guru within!
At the beginning, position yourself as a knowledgeable source on your subject,
who is willing to share his/her information with others. Offer free information on discussion boards and forums.
Any of the following will fit the 'free
information' bill:
A free report dealing with a want or need, showcasing your expertise/ information, and how it can fill a void or fix a problem.
General instructions on how to do
something of interest to your niche (in doll making, for example, this could include easy techniques to prepare a porcelain head mold, working with kilns or general instructions on easy techniques to customize a dress pattern)
Spread The Word on Your Guru Status
A guru isn't shy about spreading the word about himself/herself. Don't you be, either! Few things draw new business like the offering of a new product or service by a guru.
So how can you spread the word quickly? Try the following:
* Press Releases. You can distribute these through online resources and off. Some online sources to investigate include:
http://www.prweb.com
http://www.solonews.com/index.shtml
http://www.globalprmedia.com
Just keep your release
to a page and a
half, at the most. Double-spaced.
Always put your most important information in the first two paragraphs, in case the reader decides not to finish the document! And never make a blatant sales pitch in your
press release. It'll be tossed/ deleted, trust me.
If possible, link your announcement to a current trend, giving it a news 'hook.' Give it some relevance to what's going on in the world. You'll improve your chances of getting picked up this way.
*Articles To Offline and Online Media.
Write informative articles based on your personal experiences and knowledge. Submit an ongoing series to article directories, like-minded web sites, post them in your own newsletter, send to offline newspapers and magazines, etc.
One article won't do it - you have to create continued exposure.
Don't forget to include a 4-6 line resource box at the bottom of all online articles you submit. Same with offline media - they always have an 'about the author' paragraph
at the bottom articles written by non-staff personnel.
All of these efforts will result in increased sales, as people like doing business with a helpful expert. It ups the perceived value of your product or service immensely.
Realize that the Internet is still wide open for those seeking guru status. Just pick your niche and get going!
About the Author
Paula Morrow heads Ideal Marketing
Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html
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