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Be an active provider!
There are so many business opportunities and affiliate programs out there that it has become hard for potential clients to decide which one is the best. If you are a part of one of these programs, then you know that the only way to distinguish...
I'm Out of Ideas, Now What?
I'm Out of Ideas, Now What? © Terri Seymour I am actually out of ideas for an article this week, so I guess I will make that into an article. Do you have a similar problem? You write article after article and finally you just seem to draw a...
Promote Your Website - Link Popularity
What is link popularity? The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa. Why is it so...
....Real World MLM Marketing Tips....
Here's another real world example of how some folks market their MLM business AND products/services: Our area has an event called a "Homearama" annually every fall. For this event select builders in the area construct a number of houses at a...
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss...
 
Google PageRank: Not Worth The Worry

I notice that a lot of webmasters are obsessed with Google PageRank (Entire sections of SEO forums are even devoted to PR). Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web site's PageRank value.

The PageRank value is a representation of a web site's internal and external link structure. Internally, your web site's pages should be easily accessible from each other and use anchor text relevant to the theme of the web site. Externally speaking, outbound links should be good quality and/or relevant to your web site's content. And finally, it is widely known that incoming links also contribute quite a bit to PageRank. There is obviously much more to achieving good search engine rankings that the above linking strategies.

With that being said, many webmasters become obsessed with the PageRank of their web sites and consider it to be the bottom line of any search engine marketing campaign. This type of thinking can cloud a much more important issue of whether or not the client has seen an improvement in search engine placement and


web site traffic. Always base your achievements on specific rankings for keywords that have been well-researched. If you go parading around about achieving a PageRank of 6 for your client, he or she won't care if they aren't seeing a return on their investment, now will they?

If you're working to increase your link popularity through reciprocal links and refuse to link to web sites that are lower than PR 5, rethink your strategy. Well-designed, well-ranked sites with informative content are always a safe bet to link out to. That was my basic strategy with a client of mine, www.1bbweb.com.

They have a PageRank 4 (at the time of writing this article, January 2005) and rank at #6 on Google for 'bed and breakfast directory' (without quotes). The #7 result has a PR 6 and the next three spots in the first page of results are PR 5 web sites, all higher than my client. This example is repeated throughout the Web and proves that preoccupying yourself with PageRank can result in losing sight of more important ranking factors.

About the Author

John Metzler is a Senior Vice-President at Abalone Designs (www.abalone.ca) which offers Search Engine Optimization at affordable prices.

 

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