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8 Tips for Starting and Maintaining a Successful Online Forum
Nothing promotes a business online better than staying in touch with prospects. The more interactive the continued contact, the more of a relationship that is built with a potential client. This business principle of continued contact and...
8 TOP Ways To Promote Your RSS/XML Feed For MAXIMUM Exposure
Copyright 2005 The IWE, LLC. All Rights Reserved. RSS (Real Simple Syndication) is the new technology on the block and is taking the Internet by storm as Internet marketers are hurrying to incorporate this new form of communication and technology...
Have You Experienced The "Jumping Frog" Disease??
Before I get started...I want to make it very clear that it is not my intention in any way to offend any individual or disparage any particular company. I'll be blunt in my personal opinion and observations. However, I would really like to see...
Look Out MSN Search, Here Comes Gbrowser
It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.com. This comes on the heels of growing speculation that Google plans to...
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How To Promote Your Online Store
Copyright 2005 Denise OBerry
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."
To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.
Traffic suggestions for you:
* Pay per click
* Offline advertising
* Article marketing
* Newsletter
* Autoresponders
* Word of mouth
* Joint ventures / strategic partnerships
* Talks to groups
* Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way
to take the focus off the money, find your unique value and promote it from there.
So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.
Here are some ideas that will help your conversion rate:
* Bundled products
* Free gift with purchase
* Regular newsletter
* Autoresponder course
* Helpful content on your website
* Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.
About the Author
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
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