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7 Steps to success
7 Steps to success By Clare Lawrence Every webmaster wants a successful site, if you follow this step by step guide you’ll do well. Step 1 Search engines such as Google return web pages, based on keyword or key phrase searches. Your first step...
Developing & Maintaining a public relations presence online
Building, maintaining and maximizing the presence resulting from your online PR efforts requires creativity and hard work. Within this article we'll outline several steps to help you develop an online pr presence, tips on maintaining your pr...
How To Become A Powerful Affiliate Marketer In 10 Minutes
Tip 1 - What Are Affiliate Programs? Welcome to the wide world of affiliate marketing! Affiliate marketing (sometimes called referral marketing) is based business people. So, what is an affiliate and what does he or she do? The affiliate marketer...
More On MLM Lead Generation
A few more brief comments on MLM lead generation.... 1. The quality of the lead source is only one factor.....important but not as much a contibutor as "you". You are the determiner of the real success with any lead source. That's why peoples...
The Importance Of Incoming Links And Reciprocal Links
Building a web site is only the first step in a long process when starting an online internet business. You need traffic to your web site and the best way to get traffic is through incoming links from other sites. Incoming links come in a variety...
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Marketing Refinement is Always a Step Towards Success
A diamond is never a diamond until it's refined. When first mined it's an ugly piece of rock. When patient, skilled effort is put to work on it, removing the dross and shaping it, the diamond's value is revealed.
It's so much like an online business. The time and effort we put into it determines its value whether by us or its visitors. Thus, we must always place a high premium on refining our business.
In a previous blog, I wrote about taking a breather when marketing frustration seeps in (look for the title, "When Marketing Frustration Threatens to Overwhelm You," at my site). Let me add this as a sixth point: Take time to refine your business.
There are three areas you can refine:
1. Your organization. I'm not talking about your downline or your staff, if you have any, but how you organize yourself. Frustration is built by going around in circles.
You must have an organized work time, whether you put in 2 or 10 hours in it. This means having a plan of action and an outcome of that action. For example, if your first hour is answering e-mail, you must know how that activity can help in your business. If a certain activity has nothing to do with your business, reorganize. It's always good practice to expend fresh energy on your business, especially the important aspects of it.
2. Your marketing strategies. It would be pointless to continue on a strategy with little or no results. Or, for that matter, use a system that is fruitless. The Internet is full of marketing systems and programs that promise results. No doubt a good number of them work. Some are just
full of it, if you get my drift. Yet many take some time and effort before you see any fruit.
The point is, you need to test different strategies and, if possible, find one that is compatible to what you can do or enjoy doing. Working on something that you have an aversion to can only lead to stress and frustration if it turns out to be fruitless. Thus, a refinement of strategies can only bring you a step closer to success.
3. Your resources. Determine what you have. Do you have more time, less money; or do you have more money but less time? Perhaps you have an equal dose of both. Learn how to use both to your advantage. Contrary to what marketing trends want to dictate, there are still inexpensive and free resources one can use to effectively market. Go to my site and take a look what these are.
In contrast, there are expensive systems out there that give you nothing but hype. Worse, they're outright scams. You can try to find out what these are by going to Alexa.com and typing in a site you're doubting or you can visit the marketing forums, where you can get a ton of excellent information.
In conclusion, online marketing has to be valuable to you if you wish to succeed in this business. It will return to you what you make of it. If you treat it as cheap dirt, that's what you'll reap. If you treat it as a business worth maintaining and refining, you'll soon enough discover the gem that it is.
Copyright 2003 Dean F. Mapa
About the Author
See how I've climbed to page 2 of Google for keyword, "Marketing Blog," all in 2 weeks: http://snurl.com/spgenerator
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