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A beginner's guide to poker chips
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Poker Hand Rankings
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Rome Total War : Battle Strategy Guide
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Does Your Band Need a Promotion Package?
Does your band need a Promotion Package/Press Kit? Lately, The
Blog has put forth the proposition that local bands should
broaden their horizons, open up new opportunities, and increase
their earnings by booking gigs at fairs, festivals and casinos. However, it is highly unlikely
that this will happen without a first-class,
professional-looking Promotion Package!
The Promotion Package is usually the first substantive contact
with the person who has the power to book your band. It will be
the first impression they get, and if it's not a good one, it
will probably be the last time you will hear from them!
What should the Promotion Package do? I think it should tell the
reader who the band is; it should give the band an identity! If
it is well done, it should be interesting and intriguing and
make the reader curious, so they want to know more about the
band. It should make the reader WANT to see the band perform!
Then the demo disc will offer a sense of what the band sounds
like.
What should the Promotion Package include? If I was booking
bands, this is what I would want to see in a Promotion Package
before I would seriously consider hiring a band:
1. Picture: A good, tight, posed picture of the band. This is my
first visual impression of the band; my first look at them.
I like pictures like this:
http://www.galvestonmusicscene.com/Bands/DO.JPG
and this:
http://www.galvestonmusicscene.com/Bands/The-Line-Up.jpg
I can see their faces, and get to "know" them, with this
picture I can not:
http://www.galvestonmusicscene.com/Bands/magazine.jpg
I don't care about pictures of the audience, or the band
partying with the audience. I want to get to know the band!
2. Description: What does this band play? For example: "The
Bolvar Fairies is a Rock & Roll band that primarily covers the
hits from the 1960s and 1970s. We have a few original Rock tunes
and, we throw in a little Blues, Funk and Country to spice
things up". Now I have a good idea what I'm going to hear if I
book them.
3. Play List: A complete list of song titles, with band credits,
and sorted by genre. This needs to be updated frequently as new
songs are added.
4. Home Base: Where is your band located? Are you in the
vicinity of my venue, are you going to have to travel to get
here, or do you want to book my venue as part of a road trip?
With numbers 1, 2, 3 and 4 I have enough information to have a
reasonable first impression. I now know whether they might fit
what I'm looking for, or not! If you haven't done well with the
presentation so far, I may not continue reading.
5. Band History: Tell me how the band got together, and how they
have evolved over time. Tell me the truth or make it all up; or
a combination of both. The great business franchises throughout
history usually have a Creation Story that is part truth and
part myth. eBay was started to sell Pez dispensers; or was it
really? It is a good story! Record companies have done this with
their bands for years! However you do it, make it interesting
and concise; not a lot of long rambling bullshit!
6. The Players: Who's in the band? What are their names, what do
they play, who does vocals? Include
individual pictures of each
member, either posed or while the band is playing; but up close.
7. Biographies: Tell me about each individual member. Once
again, tell me the truth or make it all up; or a combination of
both. Make the band history and the biographies interesting and
intriguing, so that I want to get to know these guys!
8. Calendar: Include a list of your most recent gigs for at
least the last 2-3 months. I want to see where you have been
playing; who else has been hiring you. This needs to be kept up
to date, or it is easy to look like the band hasn't been playing
for awhile, and they're trying to re-start their career at my
club.
9. Projects: Do you have CDs for sale? Are you recording a new
CD in the studio? Are you writing a soundtrack? Etc. If it
doesn't apply; skip it.
10. Press: Include your reviews, and interviews, if any.
11. Equipment List: If you don't want to bring all your own
equipment, what equipment does my venue need to provide for your
band?
12. Web Site: The URL of your web site, if you have one. A good
web site should include all of the same elements of a good
Promotion Package, at a minimum.
13. Contact info plus business card: Make it easy for me to
contact you.
14. Live Demo Disc: With Don Emerson in town, everyone should
have one of these now!
15. Video: Do you have a video that you can send me if I'm
interested?
If you didn't get me interested in items 1-8, I'm probably not
going to take the time to listen to your CD, so that's another
reason that the pictures, and the text of the Promotion Package
are so very important!
With today's computers, printers and digital cameras, this type
of Promotion Package should be fairly easy, and inexpensive for
anyone to put together.
I believe that the type of Promotion Package described above is
essential for bookings at fairs, festivals and casinos, but I am
also well aware that many bands are not satisfied with their
bookings at local clubs, and would like to get booked at clubs
in Houston and in The Golden Triangle. This type of Promotion
Package will give anyone who builds one an edge in getting
bookings in every type of venue!!
Finally, sending the Promotion Package in a Priority Mail
Envelope, with a colorful address label that highlights the
band's name, and even includes a logo, if you have one, will
bring immediate attention, and an air of importance to it when
the parcel first arrives. You can pick up Priority Mail Flat
Rate Envelopes, at the post office, that allow you to ship any
amount of material that you can stuff into them, anywhere in the
U.S., for $3.85, or buy prepaid envelopes on the USPS web site.
Let the games begin!
This article is available for free use in any publication, as
long as the byline is included, the article is reprinted in its
entirety, all links in this article and biography remain live at
all times, and the publication is NOT any form of SPAM. The
article first appeared at:
http://www.galvestonmusicscene.com/Archives/07-19-2005-Promotion-
Package.html
About the author:
David Stanowski is the owner and publisher of Galveston Music
Scene, a web site with coverage of and commentary on the
live music business, with an emphasis on the local music scene
in Galveston, Texas.
Pic
ture
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