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6 Reasons Why Setting Goals Doesn't Work
You're frustrated. You dutifully follow Goal Setting 101 advice, but it still seems that you lose sight of what you want and how you'll get it. See if any of these common goal setting mistakes - and how to correct them - are behind your...
Effective Goal Setting Words
The words you use in goal setting are very important. There are different opinions amongst experts about which words work best when you set goals - but there are also points on which most experts agree. Let's assume that you want to set a goal...
Goal Setting and how to Achieve your Goals - Tips From A Life Coach
Goals - we have a love-hate relationship with goals. We love them because they are such a great idea and are a superb way to motivate us to achieve and then to evaluate our progress; but we hate them, because for much of the time, they go unattained...
Rules To Setting Business Goals And Objectives: Why And How To Be Smart
We all know that nothing runs without a plan, and a plan cannot run without having its objectives set. That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion or...
Setting Goals You Will Love To Reach
There is a huge distinction between doing something because you love it and something out of obligation. This article discusses setting successful goals that are effortless to achieve. Many of us set up our careers and lives around goal...
 
Goal Setting Traits That Will Close Clients

I talk to business owners every day. A common question I am asked is how to get clients.

The number one mistake that I see these professionals making constantly is that they do passive marketing instead of action-oriented marketing, with no clear developed plan for securing clients.

Passive marketing is really expecting business to come to you. We do it all the time. We expect our friends, family and colleagues to refer people to us. We put our business cards or flyers everywhere we can think of. And we sit back and expect tons of business to come in and scratch our heads when it doesn't.

Action-oriented marketing is goal-based. I believe that one should have clear, measurable and attainable goals in order to consistently grow their company. It's like chipping away a foundation. Taking a lesson from network marketing, this method is called "repetition." You do this by performing similar tasks daily, weekly and monthly. In the long run, this will bring you clients. Some of these actions can be calling, emailing, writing articles, public speaking, talking to someone that is within three feet of you, and asking for referrals, to name a few.

The next step is to clearly define your goal. Establish a number of contacts that you believe that you can realistically attain, and then go out and make contact. An example is I plan to talk to 20 people this week. I will get five warm leads and of those five I will get one new client this week.

Or, this month, I will contact 10 groups with a goal in mind to be able to speak in front of them. Of the 10 groups I contact, I will get five warm leads and one group will invite me to speak in front of them.

Additionally, I may introduce myself to a new person each day face-to-face, explaining to them who my


ideal client is and if they aren't, I will ask them if they know anyone who fits that description. So as each week progresses, keep track of how many people you talk to and put that person into your pipeline. Finally, you need to follow up with your pipeline contacts.

Another example is forming strategic partnerships. I will contact 10 perspective partners per month, getting 5 warm leads and closing 2. The partnerships could be in the form of endorsement letters, articles in a newsletter, linking websites, etc. All of these goals should be put on a spreadsheet and charted day-by-day.

The reason that you need to repeat things over and over and over again is that because it takes a number of contacts to get a client interested in you. You have to work your pipeline by never giving up on a prospect until they tell you to buzz off. Take a look at these stats:

According to the National Sales Executive Association, the average sale is closed according to the following number of contacts:

· 2% on 1st contact · 3% on 2nd contact · 5% on 3rd contact · 10% on 4th contact · 80% on 5th-12th contact

This means that people have to see, hear or read about you numerous times before they decide to use your services. The contacts can be via phone, email, in person, articles, public speaking, a referral from somebody, and/or an endorsement. The number one thing to remember is... DON'T STOP!

So keep up the sales and marketing!

About the author:

Tom Perkins is a business solutions coach and certified personal trainer who leads fitness professionals to profitability.

Send an email to thecoach1-140208@autocontactor.com to receive the Essential Business Success Checklist. Or visit his website at http://www.fitnessindustrysolutions.com.

 

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Learn How To Make Your Goals SMART
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Goal-Setting Expert Advice and Tips - Master the Fundamentals of ...
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Goal Setting Advice & Tips - The GoalsGuy
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Objective (goal) - Wikipedia, the free encyclopedia
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Goal Setting
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Practical Goal Setting Tools and Methods For us working guys and gals
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Success Studios GoalPro 6.0
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