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Cheryl Rickman Interview
Cheryl Rickman runs her own group of businesses CherryJam - with
her partner James in Hampshire. Her first company WebCritique a
web copywriting and marketing consultancy, helps other
businesses to improve their online presence and Cheryl...
Dialogue: The Key to Innovation
In many ways, today's Internet businesspeople are completely on their own. For some people, the lack of bosses, employees and co-workers is one of the reasons why they chose to enter e-commerce in the first place. Certainly, being able to chart your...
How BOLD Can You Go With Your Elevator Speech?
How BOLD Can You Go In Your Elevator Speech?
By Fabienne Fredrickson
"How LOW can you go?" is what you think about when you do the
limbo. Since we're talking about marketing, I'll ask you
this: How BOLD can you go, in describing what...
How Our Home Based Business Saved Us
If you had asked me two years before my wife and I began our home catering business whether I would consider being my own boss, I would have laughed out loud and scoffed at the idea. The company I worked for seemed to be doing well and I was...
Invisible Secret Weapon Of Successful Home Based Business Entrepreneurs.
All successful Entrepreneurs, be they Home Business, Business From Home, Home Based Business, Work at Home, Internet Marketing, or Affiliate Marketing,-they all have one common invisible secret weapon in their arsenal. In fact some of them even...
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Diversity: No Longer Just Black and White
Diversity in the workplace used to hinge upon the level of responsibility, pay, and respect that one could receive based upon the color of skin and ethnicity. But, these days, diversity in the workplace has become much more than that. Most CEO’s and executives alike have come to discover that diversity is what often makes for better business.
THE MORE THE MERRIER
Every one of us comes from a different background with different experiences that led to different results. Because of this, each one of us brings something different to the table. We each bring a different set of skills, knowledge, and experience that makes up the diversity of us all. It’s in this diversity that we can flourish as a company.
Instead of everyone in an organization offering the same, general aspect, diversity gives us more to work with. People with different backgrounds have different sets of skills or knowledge that can be lent to the workplace. This gives a company more variety to choose from when it comes to employee results. Understandably, any company can flourish when it has more resources. The more it has, the better.
With diversity on its side, a company stands a better chance at finding working solutions and in less time. Not only does a variety of experience and background provide a vast array of knowledge and skills, but it also sparks creativity among those involved. The creativity is sparked by those taking part in the setting of diversity itself, not only supplying their own unique slice of diversity but discovering inspiration from others around them. This creates a brand new diversity in itself and adds to that which is already diverse.
WHAT’S GOOD FOR THE GOOSE IS GOOD FOR THE…MARKETPLACE?
As it turns out, a diverse population in a company’s workforce is not only good for the company but the market in which the company provides for. To be precise, a company that is capable of managing a diverse population of employees most often attracts a diverse range of customers. It doesn’t take a strategic planner to know
that the more diverse a company’s customer base is, the better it prospers in popularity and sales.
DIVERSITY HAPPENS IN AND OUT OF A COMPANY
And, because diversity is always taking place outside of company walls, this fact addresses another variable that cannot be overlooked. The general public, a company’s market, is forever changing and re-changing in its diversity. As an example, one such change grabbed the attention of most customer service companies in 2000 when census results showed that African Americans were no longer the largest minority. Hispanics had officially moved into this position and now companies had to plan how to appeal their services to and attract this new group that would dominate in a new way, verse the previous minority majority that marketing strategies had been crafted around in the past.
With diversity in the workplace, it is easy to make these kinds of transitions. With a diverse number of employees and executives at the ready, a company can be covered on many more fronts than opposed to a less diverse company.
USED MORE THAN YOU THINK
Diversity works. And, it’s not a new idea. Diversity is a concept that has been used often, even for plans as large as the creation of countries. This strategy was formed by the founding fathers of the United States and gave meaning to the nickname of the “melting pot” that the U.S. became known for.
If it can work for the tangibility of an entire country, its results on something as small as a company can be profound.
Copyright 2004
About the Author
Myron Curry is President and CEO of BusinessTrainingMedia.com a leading provider of workforce and business development training programs designed exclusively for corporate deployment. Myron has over 20 years of successful management experience with leading fortune 500 companies and has written numerous articles about workforce management issues. You can contact Myron at: myron@business-marketing.com or visit his company's website http://www.businesstrainingmedia.com
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