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Creative Emulation
In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep: •Brainstorming •Benchmarking •Problem solving When these things fail, or we realize that perhaps there are better...
How To Build a Successful Graphic Design Buisness
Being in the graphic design business is very competitive - you
have to learn to swim or you will sink fast. I've been a graphic
designer for 12 years and I'd like to share the journey I took
to owning and building a successful graphic design...
Know your Audience Before you Write your Book or Web Site - Part 1
Know your Audience Before you Write your Book or Web Site - Part
1 Judy Cullins ©2005 All Rights Reserved.
If you want happy customers to use your service or buy your
book, you need to focus on their needs and desires.
Unhappy customers...
On the Path: Life Coaching for Small Business Owners
O ne of the distinctions that sets coaching apart from
other types of consulting is that coaching specifically
addresses the client's sense of who they are in the world, and
helps the client make life choices that are aligned with...
Prepare Your Business For Opening Day
Every new business venture begins with a plan. Before opening your doors for business, whether virtual or physical, you must be prepared for the many details involved in running a business. Thinking through these details and putting them on...
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Do You Have A Vision For Your Online Business?
A characteristic of many successful businesses (both online and
off-line) is that they have a vision for their business. They
know what they are working towards, and they are creating a
business that will be like their vision of the future. It is
always a good idea to stop every so often and reconsider what
your vision is for your business.
So how do you create a vision for your online business? The
first step is to ask yourself what you really want to create
with your business. Imagine the ideal business that you want to
own. Do not be distracted by what is or is not possible and do
not evaluate whether it will work. Just consider the
possibilities and how aiming for what you want will be unique to
you. No one else will be able to copy it because it will be
yours.
Some people will be inspired by a desire to create something new
and different. Others will want to create a second income. Some
will want to create a new shopping experience for their
customers while others will want to create new products or
services that better meet the needs of people today. Others may
just want to get rich.
Once you have imagined your ideal and have a vision of what you
want, spend some time considering how you will make a
difference. Will you be setting a standard of customer service
that will be the envy of other businesses? Will your product or
service meet a need so fully that your customers will tell their
friends and generate business for you? Will you be an
inspiration to all those who come in contact with you so that
they will want to stay in contact and follow your
recommendations? The list of how you can make a difference is
endless.
Write a short statement setting out your vision for your
business and how you will make a difference. If your vision is
based on assumptions, spend some time testing those assumptions
to make sure they are valid. Keep the vision before you so that
it guides your decisions and plans for your online business.
Make sure you breathe life into your written vision statement.
Use
powerful language that is strong on stories, or metaphors or
examples. Ensure that you speak from the heart and work to make
the intangible tangible. Use symbols, themes, slogans, etc., to
make it come to life and be real for you, your employees and
your customers.
As you move towards your vision, ensure that you listen first
and often. Your customers and your employees will be able to
provide you with ways to achieve your vision through their
feedback. Listening in a non-defensive and uncritical way can be
very enlightening which will enable you to be better able to
define the needs of your customers and to satisfy those needs.
Over time, you will need to adjust some of your actions and
tactics as they will not be taking you closer to your vision.
Through listening to the feedback you have received, and
monitoring the results you have achieved, you will know which
actions or tactics need modification or change. By way of a
simple example, the results of an ad may improve with one
headline but not with another. Change to the one that is
providing better results.
Some businesses have experienced tremendous success through
having large audacious goals. Remember that large goals can take
a long time to achieve. However, if your vision is driving you
strongly, you will thrive on taking the actions required to
achieve your vision over a long period of time. Also, some
visions are so powerful that they rewrite the industry rules and
create a new competitive space.
Make the time to develop your vision for your future online
business success. Know what you want to achieve and ensure that
all your actions are taking you in that direction. Listen to the
feedback you receive and monitor the results you are achieving
so that you can change tack if necessary as you move closer to
your vision. Dare to be different and to make a difference with
your online business.
About the author:
Article by Kevin Sinclair, CPA, of Personal & Business Success
Resources. Visit his website at http://www.myws.ksinclair.com/ .
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