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How to Provide Exceptional Value
By Steve Brunkhorst http://www.AchieveEzine.com The primary objective of a business is to get and keep customers. Growing a profitable business requires providing exemplary customer service and products or services of exceptional value. In the...
Humor in Business
With the advancement of computer simulators, anybody can repeat all the business routines before he goes to the field, and have the opportunity of relaxing from the tedious work with numbers. The businessman can concentrate more on the human...
Industry Pro Interview: What Is Uncle Sam Really Entitled To?
by Karon Thackston © 2002 http://www.ktamarketing.com Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did… small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company....
Innovation Management - Forcing Inspiration
Most people, when they have to complete a creative endeavour, often tend to wait for inspiration. It is not unusual to find, therefore, that most people take inordinately long to complete projects or never finish them at all. Look at the infinite...
Making a Hard-boiled Egg -- A Challenge
"This isn't a hard-boiled egg!" my wife complained.
"Not too loud, Sweety. Your mama might hear us," I answered back
quietly.
Like every man of the house, I do the cooking once in a while.
This is now my second attempt so I'm puzzled...
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Have Fun With Web Site Promotion
Who said web site promotion had to be boring? Some of the best
ways to
bring traffic to your web site are downright fun - both for you
and for
your customers. Contests, giveaways, cartoons, daily jokes and
quotes bring surfers back to your site and encourage them to
refer your web
site to others that they know. It's called being 'sticky' in the
business, and having 'sticky' features on your web site is one
of the best
kinds of internet marketing that there is. Here's a handful of
fun,
sticky additions to your web site that will bring your customers
back again
and again.
E-cards are a great way to promote your website. Offering a
selection of e-cards for free on your web site increases your
web site traffic
in two ways. First, a good selection of e-cards - particularly
those
that fit a 'niche' - will bring people back every time they want
to send
a card. Second, the recipient will have to visit your web site
to pick
up their e-greeting, which gives you a chance to solicit their
business
as well.
To really get feel the full benefit of this web site promotion
strategy, create (or have someone create) a selection of
e-greetings that have
a connection to your web site, and offer incentives for sending
them.
Consider unusual niches. If you sell uniforms to medical
professionals,
for instance, create a Hello, Nurse! line of greetings that
feature
nurses, orderlies and doctors.
Create a competition or contest and let visitors to your web
site
vote on the winner. There's nothing like a little healthy
competition to
get people to recommend your web site to their friends and
relatives.
The subject of the contest is dictated only by your web site's
niche and
your own tastes. One pet care web site, for instance, features a
weekly
Hot Dog! and Cool Cat! contest where visitors upload photos of
their
pets for other users to vote on. Once a week, the winner
receives a
coupon that's redeemable at a local pet store for free pet
care
products.
The contest takes nothing to run, and contestants publicize the
web site
by asking friends and family to log in and vote for their pet.
Other ideas for web site promotions that might work for your
network
marketing are 'best wedding tip', 'Kids Do the Darnedest
Things', and
'Name Our Mascot'. The contests that are most likely to increase
traffic
to your web site and broaden your field of prospective customers
are
those that allow your customers to participate in the voting.
Promote your web site with a daily joke, cartoon, saying or tip
-
and share it via RSS feed. People love things that make them
laugh,
inspire them or make them
think. Offer a daily inspirational quote, a helpful tip or a
daily cartoon
on your web site - and set it up for distribution via an RSS
feed so
that others will link to it as well. Or send it out via a daily
email to a
mailing list, knowing that many of your customers will forward
the mail
to friends, with the link to your web site intact, increasing
the
exposure your web site gets and resulting in increased web
traffic.
Besides being fun for both you and your customers, there's an
added
bonus to anything that uses daily updates to your web site. The
frequent
changes and additions pay off in more content for your web site,
and
increased visits from search engines cataloguing your web site.
An RSS
feed means more links back to your web site - and all those add
up to
boosting your web site higher in the search engine results. All
in all, not
a bad payoff for a web site promotion that makes people happy,
is it?
About the author:
Chris Robertson is an author of Majon
International, one of the worlds MOST popular internet marketing companies on
the web. Visit this Business and Entrepreneurs
Website and Majon's
Business and Entrepreneurs directory.
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