|
|
Don't Mock Me!
My favorite part of the Noah's Ark story is not that he listened
to his god and therefore managed to save mankind and the
animals, and it's not the rainbows, or even the dove as a symbol
of divine peace and love. My favorite part happens long...
Is Your Job a Pain and a Drag?
*****Be Your Own Business Expert.***** Do you have a dream of starting and developing your own business? If you are truly committed to this ideal there are now more possibilities of bringing it to reality than ever. Let me give you an easy...
Making Money in Your Underwear! The Jeff Paul Marketing System
No, no! I’m not talking about “how to make money by selling underwear’s on the Internet” I’m talking about Jeff Paul, the super marketing guru of 90’s who shouted “How I Earn $4,000 a Day Sitting at My Kitchen Table in My Underwear?” But it’s a...
Richard Parkes Cordock Interview
There is no question that Richard Parkes Cordock is an
inspiration.
In his own personal quest to develop his entrepreneurial
abilities he interviewed 25 ultra successful millionaire
entrepreneurs on everything from the developing the...
The Four Laws Of Leadership (Part Two)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
|
|
|
|
|
|
|
|
How BOLD Can You Go With Your Elevator Speech?
How BOLD Can You Go In Your Elevator Speech?
By Fabienne Fredrickson
"How LOW can you go?" is what you think about when you do the
limbo. Since we're talking about marketing, I'll ask you
this: How BOLD can you go, in describing what you do?
I was coaching a private client this week about how to turn his
Kitchen Designer elevator speech into a conversation that
elicits a prospective client meeting, right there at the
networking event and in less than 5 minutes! The key? Come up
with a claim for what you do that is the BOLDEST thing you can
think of (while still being legal, of course).
Your claim should be so bold that the person listening to you
will say "Wow, really? How do you do that??" This gives you
permission to go into what you do and how you do it (preferably
talking about your proprietary system). Now, whenever I talk to
clients about this and we start working on this exercise, often
the stuff they come up with is kinda bland, stuff we've heard
before, and that doesn't elicit that WOW we're looking for. So,
again, I stress, "What's the BOLDEST THING you can say?" and
then the good stuff comes out.
Use, the words below for some inspiration:
* Double in half the time
* A ___% increase over last year
* In less than 10 weeks
* Etc.
Here's an example of a script I put together for my
client:
Stranger: Hi, I'm Jane, we haven't met yet.
John: Hi, I'm John Smith, founder of Amazing Kitchens.
Stranger: Hi, John, nice to meet you. So, what do you do?
John: I help homeowners increase their home's value by up
to 110% in less than 6 months. (BOLD CLAIM)
Stranger: Really?? How do you do that?
John: Well, you know how some homeowners... (insert
CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of
the ideal client, and results and benefits they receive after
working with you). Would you like to know more?
Stranger: Yes, please!
John: Great...what we can do is set up a complimentary
meeting to talk about the approximate current value of your
home, your kitchen "lifestyle," and what we could do to increase
your current living experience in
your kitchen. We'll then give
you an estimate as to how much your home's value would increase
at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let's do that. Here's my card.
John: Fantastic. (handshake) Nice, to meet you Jane. I'll
call you tomorrow to set that up, promise. (John made a date,
now he'll circulate and meet more people and do the same thing.)
CHACHING!
Now, granted, this is just a made-up example, but you get the
point.
With a bold enough claim, you have permission to start a
really compelling conversation, with an invitation to tell
them your elevator speech. Not bad for 5 minutes, right?
Your Client Attraction Assignment:
Your turn. What is the boldest claim you can make in the
marketplace? If you put your creative hat on, how can you
take what you do and transform it into something that
prospective clients will be literally WOWED by and will want to
know more about, eagerly? Take a pad of paper and brainstorm.
Once you figure this out, I guarantee you'll turn those
'eyes-that-glaze-over' into a lot more prospects in your
pipeline.
Not sure how to get started with your compelling elevator
speech or proprietary system to begin with? You'll want to
get a copy of the Client Attraction Home Study System™ for
attracting all the clients you need with proven, systematic
processes that will help you fill your practice quickly and
consistently, guaranteed. Here's where you can grab yours: www.TheClientAttr
actionSystem.com. If networking is your nemesis, then by all
means, you'll need to check out the www.SecretsofNetworkers
.commanual. It's the bible on attracting a FLOOD of clients
just by networking. Enjoy!
© 2005 Fabienne Fredrickson
About the author:
Fabienne Fredrickson, The Client Attraction Expert, is founder
of the Client Attraction System™, the proven step-by-step
program to help you attract more clients, in record time and
consistently. To sign up for her freebie how-to articles and
no-charge teleclasses on attracting more clients, visit www.ClientAttraction.com
a>.
|
|
|
|
|
Afterhours Inspirational Stories |
Collection of inspirational and motivational stories, poems, parables, and jokes. |
www.inspirationalstories.com |
  |
inspirational |
mamarocks.com. Inspirational. Google · What Would You Do · An Angel For You · Angels · Amazing Grace · In The Valley · Deck Of Cards ... |
www.mamarocks.com |
  |
INSPIRATIONAL FLASH MOVIES |
LATEST MOVIES. Let there be Peace (30 Nov 06) Life on the Train (4 Nov 06) I'm Alive (20 Oct 06) Sea of Life (9 Oct 06) ... |
www.inspiringthots.net |
  |
Inspirational - An Angelina Jolie Fan Site |
http://www.makepovertyhistory.org. Would you like to receive free update notices in your e-mail? Then please join the mailing list below! Beowulf Filming ... |
angelinaj.net |
  |
Quotable quotes, famous sayings, motivational stories ... |
Welcome to the Motivational and Inspirational Corner, where the winning begins. Check out the Power Performance Program © - America's System for Success. |
www.motivational-inspirational-corner.com |
  |
INSP - The Inspiration Network |
Ministry Resources. Daily Devotional · Convoy of Hope · Inspirational Mall · Stewardship And Planned Giving. Additional Resources ... |
www.insp.com |
  |
Motivational and Inspirational Quotes |
A collection of inspirational quotes on topics including success, life, leadership, teachers and more. |
www.inspirational-quotes.info |
  |
Inspiring Quotes to move and inspire you |
Quotes to move you towards fulfillment - helping yourself and helping others. |
www.heartsandminds.org |
  |
Inspirational Messages, Poems, Stories, Humor, Cartoons, Quotes |
Christian poems and Inspirational poems, stories, messages, humor, cartoons, quotes. Over 3000 Inspirational and Christian pages, new daily content, ... |
www.skywriting.net |
  |
The page of Inspirational Poems and Stories |
Your web browser is NOT capable of playing Music. Subscribe to Mr. Mom's Mailing List for updates, Inspirational poems and stories Click Here ... |
mrmom.amaonline.com |
  |
Star Trek Inspirational Posters |
BASED ON THOSE DELIGHTFUL INSPIRATIONAL POSTERS WHICH HAVE BECOME A FIXTURE OF DENTIST'S OFFICES EVERYWHERE. Terms of use: You're welcome to save these ... |
echosphere.net |
  |
GoodQuotes.com - Funny and Inspirational Quotes |
GoodQuotes.com lists thousands of funny and inspirational quotes: bumper stickers, proverbs, funny thoughts, silly quotes, Murphy's laws, gravestones, ... |
www.goodquotes.com |
  |
Motivational Posters at AllPosters.com |
Motivational Posters at AllPosters.com. Choose from over 300000 posters and prints. Professional custom framing available. |
www.allposters.com |
  |
Inspiration Peak: Inspirational Quotes, Poetry and Short Stories |
A beautiful collection of inspirational quotes, poetry and short stories. Updated weekly with a new inspirational message. |
www.inspirationpeak.com |
  |
DaySpring Christian E-Cards |
Free Christian E-Cards | Christian Gifts & Products | Inspirational Movies | Find a Store | Contact Us | Job Openings | FAQ | Site Map | ... |
www.dayspring.com |
  |
Inspirational Fiction |
Please note: The books listed here cover a wide variety of genres and types, from traditional inspirational fiction authors such as June Masters Bacher and ... |
www.ci.irving.tx.us |
  |
Inspirational Christian Poems and Stories |
Inspirational poems and stories with photos and art which seeks to help Christians in their walk of faith. |
www.promiseofgod.com |
  |
|