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Few Facts on Samuel Blankson Books
Samuel Blankson has been born and raised in Ghana, an
underdeveloped country in West Africa. He proved himself to be
an extremely good entrepreneur. He showed the first signs of
being special at a very early age when he started reading,
actually...
Finding Profitable Products For Your Online Business
Emerging entrepreneurs from around the globe would like to try their hand on online marketing. Where to start and what to sell are the first stumbling blocks for these aspiring entrepreneurs. Fortunately, entrepreneurs can overcome this state...
Five Principals for Prosperity
Many years ago, forty to be exact, I started my own business at the tender age of nineteen. The street markets in and around Manchester England was my happy hunting ground. Every day was an adventure and despite the weather and difficulties of...
Following The Inspired Idiot's Path To Marketing Glory!
I can't remember a day since I first logged on to the Internet that I haven't been approached by someone claiming they can make all my dreams come true through Internet Marketing. At first I said, yeah right, but the offers just kept coming and...
Selling the Job, Learn the Basics: Landscape & Garden Business
Selling the Job Learn the Basics: Landscape & Garden Business Selling & Marketing Article by Tom Lanza Copyright © 2003 by ProGardenBiz In a national survey of small businesses (less than $1,000,000 sales annually) it was found that the owner...
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How To Build a Successful Graphic Design Buisness
Being in the graphic design business is very competitive - you
have to learn to swim or you will sink fast. I've been a graphic
designer for 12 years and I'd like to share the journey I took
to owning and building a successful graphic design business.
One of the first things I recommend to help develop skills and
learn tricks that you would never learn in school is to get an
internship. I got my first taste of graphic design in high
school and by my senior year I was working as an intern for a
small graphic design firm and also a print shop. I took an
active role in my job to learn as much as possible by asking
lots of questions to the senior creative director and also to
the head print shop pressman. My skills and thirst for design
blossomed from there. I majored in graphic design in college and
had landed a very high profile graphic design internship and was
taught a vast amount of tricks of the trade by highly skilled
designers.
The next thing I would recommend is to read. Read as many books
as you can find on graphic design and soak up as much of the
industry as you can from the people who know it best. A friend
of mine always says that the only thing that makes you stand out
from your competition is the knowledge you gain from the books
that you read. I am a visual learner, so for me I like to
collect books that are informational as well as provide
examples. I use design books as inspiration for a lot of the
graphic design work that I do.
Having confidence in your ability and being able to apply that
to your business is essential to your business success. When I
first started my business, I was nervous, but confident in my
ability to run my business with class. I plunged right in with
both feet by developing a business plan, company name, web site
and logo. Once I had the logistics in place I began the tedious
task of marketing. Marketing is the hardest part of owning a
small business and takes immense amounts of confidence and
strength of character to do well, but if done effectively it
will catapult your business to success.
Sell, sell, sell. Building a successful graphic design business
is all about selling and marketing yourself. You can never stop
selling, no matter how busy you are, you have to keep marketing
in the forefront of your mind. Every person you meet is a
possible client. Every contact you make has a sphere of
influence that might need your services, and every vendor you
work with might know someone who needs your help. Some practical
ways I have marketed my business is by: joining my local Chamber
of Commerce, building a strong web site that is correctly
optimized, adding numerous reciprocal links to my web site,
handing out business cards that function as a mini brochure,
joining a leads group, joining special interest
clubs, attending
business expo's and conventions, and networking with other
business professionals. The key to marketing your business
effectively is to become well known in your community by
attending any and all networking opportunities you have.
Marketing is all about building relationships with others and
then capitalizing on the opportunity to sell your graphic design
services.
Customer service is key to your success. The clients you gain
and the customer service they receive from you is imperative to
your success. I've learned from my clients that they appreciate
a quick response from me all the time. I recommend that you be
available to your clients by email, phone and fax at all times.
I make a special effort to respond via email to my clients
within 2 hours 6 days a week. I try to return phone calls even
sooner if at all possible, even if it's only to say that you
received their call and will get back to them a little later.
Every client has a sphere of influence and their referral will
be dependant on the customer service they receive from you at
all times. A prompt response is a good indication of solid
design work and will give your client confidence in your
services. If your client has a pleasurable experience with you
they will happily refer you on to all the people around them. In
the beginning, referrals are the quickest way to build your
business on solid ground and with minimal costs.
The last thing I'd recommend is to keep your costs to a minimum
as much as you can. I've built my business by starting out
working from my home. The great thing about graphic design is
the ability to do the job from the comfort of your home and this
is a great way to minimize costs. Operate on a debt free basis,
paying for all your business expenses with cash. You can still
use older versions of software to build solid designs without
your clients ever knowing the difference, and without the
constant cost of upgrading. While you are working from home,
plan to meet with your clients at a local coffee shop or their
place of business. Send design proofs via email instead of
printing them out on costly paper. In fact most of my business
operates over email. I send invoices, proofs, contracts, and
estimates via email so I don't have to pay for the paper, ink,
envelopes, and postage. There are a lot of corners you can cut
in order to save money.
I hope this article has helped by giving you some practical
ideas on how to build a successful graphic design business with
minimal costs.
About the author:
Katrina Rauch is the President/Creative Director of KaTasidy.
KaTasidy was founded in 2002 and is operated out of Denver,
Colorado. Visit http://www.KaTasidy.com and sign up for our FREE
monthly eZine filled with more helpful business information.
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