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10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.
In days gone bye, banners and graphics were all important but now it's the words that do the selling.
This short article will give you...
Are You Ready To Be Your Own Boss?
You have this burning desire you want to be on your own. The temptation is so great that you want to quit your job. Enough is enough. You're sick of working for other people for a ridiculous pay. To be your own boss means controlling your own...
Fitness Workout for Your Financial Muscles
So you bought the financial freedom books, but your bank account
has yet to reap the rewards? Consider this:
Your financial success can be developed just like a
muscle... and if you're not seeing results, you may be on...
Journey of Trust
Provide a Rewarding Experience for Your Customers Step Four: Journey of Trust Step One - Journey of Discovery Step Two - Journey of Inspiration Step Three - Journey of Excitement Step Four - Journey of Trust You have got your customers’...
Part 2- Charging Higher Prices For Services and Products - Perpsectives On The Bottom Line
In the first part of this series we looked at the effect prices
have on profits. A change to the upside can have a wonderful
effect on profits while reckless discounting and careless price
reductions will surely have a disastrous one. If you...
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Is It Worth to Outsource? How one can outsource wisely
Recent trends in software development market show that it is no longer the most efficient way to work onshore. Competition is too high and in some particular cases, US or European IT people even go farming rather than admit the situation and adapt themselves. This article is mainly for those who are going to stay straight in the industry whatever surprises it keeps bringing.
International division of labour has done its work. So nowadays, if you ask anybody about the regions he associates with IT-industry, you’ll get quite a short list: India, China, Russia, Eastern Europe. No wonder, historically these regions had the most efficient technically oriented education. In addition to lower cost of labour in the East, that is their main selling point, which determines their competitive strength.
As a logical sequence, almost each leading company engaged in IT sphere, whether publicly or secretly, outsources a part of its current work to third parties, often offshore. No wonder that Indian and other offshore software development companies prosper.
So what are the key factors that make companies outsource?
1. Cost of labour is often several times less than onshore.
2. There is no need to maintain the whole technical infrastructure
3. Company can concentrate mainly on marketing tasks
Although that sounds good and promises several times bigger profits, incautious outsourcing can be a trap for any company. Don’t forget that you entrust your reputation to a company that is thousands miles away. Hence, if you have made a decision to outsource a part or the whole project to some company, you should take into consideration five simple tips.
Make proper research
The simplest way to find offshore software development companies is to try search engine or relative online directories. However, there is no guarantee that under inspirational promises any website has, you won’t find cheaters. Spend several hours and try to find the most info about the companies you have selected. Search engines should be your best friend in these efforts.
Consult alliances and associations
Almost each country where IT industry is well developed has national alliances of software development companies. These pools of developers can become your first step in search for an outsourcing company.
Communicate carefully
When you have decided to contact several, as you think, most reliable companies, you shouldn’t provide them with
complete info regarding your project at once. Keep a little intrigue and give the info partially. That will make you aware about professionalism of companies’ project managers as well as about their communication policy. Communication is what you will appreciate during the whole project’s development. Therefore, it is better to find out whether they are communicative enough before you sign the contract.
Ask for references/samples
Although offshore developers cannot disclosure their recent contracts, anyway, they have several clients that can provide you with references whether they are bad or good. If there are no references at all, ask for some software the company has developed. See and try each example of their work you can. That will make you aware about the quality of their services.
Phone or visit them
The best way to test the company, which you would like to outsource to, is contact them directly. Emails are good, but you can find out more info about the possible partners if you phone them. At least you will know about their command of English (don’t forget, you are going to outsource abroad) and their real interest. Additionally, you can make them relax a little, so they will be less defended against your research of true situation. If you visit them personally you’ll see exactly who and where will work for you. At least, if the company doesn’t mind you visit them, that can mean that they are open enough for collaboration and they have provided you with more or less true info.
If you can do at least three of these five steps, there will be little chances for you to be cheated by an unreliable company thousands miles away. You’ll be able to experience that kind of wise outsourcing that can give you required competitive ability. Each time you are going to give some project for offshore development, take into account that you should be an initiator and wise decisions maker. Research, consult, and communicate. That’s the motto of any company that is successful in outsourcing. It’s not too complicated, is it?
About the Author
Alex Polonski is a Senior Sales Manager at XITEX Software Company, Ukraine. The company works in offshore software development market since 1999 anв has a fair expertise in J2EE and .NET technologies. Among company’s own-developed and marketed solutions, one can see a J2EE content management system, Xitex WebContent M1.
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