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Five Tested and Proven Methods for Internet Success
Copyright 2005 Michael Tansey There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income...
Internet Marketing For Sales Leads
Copyright 2005 Mike Law NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to...
One of the 'Golden Rules' of Internet marketing....
Copyright 2005 Richard Grady In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following: 'Once you have uploaded a website, you should leave it online forever - even if it is only making you a couple of dollars a...
The KEY To A Winning Internet Marketing Strategy Is To Master ONE Technique First
Copyright 2005 The IWE, LLC. All Rights Reserved. New to the Internet and Internet Marketing? Looking to stack your claim of Internet "RICHES" by starting up a online business of your own? Aren't we all. I remember when I first got started...
The right Internet marketing articles strategy is a game of links
Do you know the secret or internet marketing strategy behind the phenomenally high traffic that blogs enjoy in general in comparison to websites? It really should not be a secret but if you examine the successful blogs you will find that they have...
 
Articles and Internet Branding: 5 Steps to Success



Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.



Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.



How will you go about this? Take it one step at a time.



Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.



Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!



Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.



Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver


quality articles to end users who will feature your articles.



(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.



Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.



The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!



Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.



Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!



Copyright 2005 Dina Giolitto. All rights reserved.



About the Author

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.

 

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