|
|
8 Things I have Learned As An Internet Marketer
I started as an internet marketer, like I am sure a few of you have with various mlm programs. After little success with these types of programs I finally decided it was time I make my own website and get serious about marketing on the...
Home Business Opportunity Abounds on The Internet!
Looking for a home business opportunity on the internet these days is a pretty involved process. That is, if you don’t know how to eliminate 90% of the junk that’s out there and pick among the home business opportunities that...
Strategic Internet Marketing Using Joint Ventures
The goal of most webmasters is driving more traffic to their website in order to increase revenue. As a result, finding creative ways to market on the internet is critical. One such option is using joint ventures to assist in strategic internet...
The facts you should know about Internet marketing.
I wakeup this morning and see my lovely wife. She was sleeping and looking like angel. I thought probably I am the luckiest guy in the world. I have a gorgeous wife, a cute doll (my daughter). I have money and time to enjoy life, and I dont need...
The Quickest Way To Have A Product To Sell On The Internet
The Quickest Way To Have A Product To Sell On The Internet
One of the best ways to make money on the Internet is by having your own product that you can sell to a well-defined Target Market hungry for it.
However, creating a product from...
|
|
|
|
|
|
|
|
Build An Internet Parthenon, Part 1
Dedicated to Athena Parthenos, the great Parthenon was designed by architects Ictinus and Callicrates and built over the years 447-432 B.C. Basically it is a simple rectangular building, 237 feet long by 110« feet wide, with Doric columns around its four sides. A pediment on each end rises to a slanting roof. With the exception of the roof frame and parts of the ceiling, the entire temple is constructed in marble. To this day the Parthenon remains the masterpiece of consummate proportions.
Do you notice a very important fact about this structure? It is this: the heavy roof is supported by numerous pillars. Without those pillars, the roof would collapse. My personal mentor and friend Jay Abraham calls this The Parthenon Principle.
The Parthenon Principle, simply explained, is this: Have multiple pillars generate revenue rather than one or two. Your business could collapse if it's only supported by one or two income streams. Too many business owners gamble everything on a single revenue source. They often get attached to one type of marketing - and overlook the fact that there are at least a dozen income streams they could access!
Most companies in general, generate revenue - through one or two methods they depend on and use over and over and over. However, what happens when one of those "pillars" crashes? If just ONE pillar were to go down in this scenario, you would risk losing up to 50% of your business. Ouch!
What happens if one of the pillars goes down? Do the math! If one of these TEN pillars went down, it wouldn't be catastrophic - it may even represent up to 10% of your business.
I submit however, what if your business had 15, or 20, or even 30 DIFFERENT ways, or "pillars" for generating revenue? That would make a difference, wouldn't it?
What may not seem obvious is this: the more "pillars" you have, the larger and heavier the roof that you can support. The more income-generating methods you have, the larger revenue roof you will have. I will show you how to have more pillars by opening your eyes to what the possibilities are, and what opportunities you might be missing.
In this article I am going to introduce you to a bakers dozen (yes, 13) different pillars your online business can use to generate revenue. Is that all there is, 13? No, but lets start here first and if you're bold enough, I may follow-up this article with a part 2 or even, part 3. As you go through these "pillars" think of the ways that you can apply them for your business. DO NOT, at first glance, discard them and say they don't apply to you. Think of the possibilities of how they COULD apply to you.
On to the list:
Keywords Sit down and brainstorm as many keywords and phrases that someone might use to find a business like yours on Internet search engines. Be sure that you not only take into account not only keywords and phrases you might come up with, but also get fresh outside perspectives. Once you have the list, refine it to about 20 keywords and have your webdesigner insert these at the top of your webpages in the section in this format:
Include your URL on offline materials Put your website address onto every piece of marketing material you have, be it business cards, letterheads, invoices, brochures, everything. You don't have to include the http:// just the www.yourcompanydomain.com will do just fine.
Capture email addresses from site visitors BIG tip here. Design a box on your website where visitors can leave you their name and email address, minimally. Offer them something in exchange (see next tip) and include a checkbox where the visitor gives you consent to e-mail them updates about products or services. This gives you "permission" to market to them and even remind them to revisit your website again. Keep these in a database for future and frequent use.
Publish an Ezine No bones about - producing an ezine (newsletter your email) on a weekly, monthly or quarterly basis, is hard work. But it is one of the best ways, once you've established a solid list of email addresses, to keep in touch with those who have visited your site, build loyalty, develop brand awareness, and build future business. Don't make it long and boring, but relevant, easy to read, and something your reader can make use of. You can distribute it via your email program or subscribe to a listserver.
Press releases If you have a newsworthy event, why not consider writing a brief, one-page release and send it to print periodicals and other ezines? You can do it by hand or use the services of Internet News Bureau [www.internetnewsbureau.com], Eric Ward's URLwire [www.urlwire.com], and the Netrageous PR Center found at [www.netrageousresults.com/PR/index.html]
E-mail
Signature Every major email program today will allow you to assign a "signature" to appear at the end of every message you send or reply to. Suggestion: make it quick and to the point (your name, company, phone number, website address, your email, and one sentence of four-to-six words of why you are the best service offering).
Search Engine Submission I've written other articles on this, but suffice to say that you should submit your web pages to search engines. To do basic no-cost submission, visit each of the top search engines listed at Search Engine Watch [www.searchenginewatch.com]and manually submit on each website. Also visit free submission services at websites like JimTools Submit [www.jimtools.com/submit.html], and WebStep Top 100 [www.mmgexpress.com]. Keep in mind that over 90% of the search engine traffic to most Web sites comes from 8 to 10 major search engines.
Employ Search Engine Optimization Simply submitting to the search engine does not guarantee you'll receive any new visitors. If people cannot find you in the first 10 to 30 matches of a search, then submitting was a waste of time. SEO, or Search Engine Optimization, focuses on optimizing your pages to improve ranking by creating gateway pages, each tuned for a particular search phrase and search engine. The process of submission, monitoring, reporting and resubmitting is a large one, beware, but effective SEO can drive very targeted traffic to your website.
Join a banner exchange Basically, you join a program where you agree to show a rotating banner on your website for other members, and they do the same for you. There is a good resource of banner exchanges at Banner & Link Exchange Networks [www.bannertips.com/exchangenetworks.shtml]. Smart tips: when reviewing stats, make sure you look at click-thru, not impressions, and try to join a network that members serve the same target customer demographic.
Start an affiliate program If you sell products on your website, then absolutely, start an affiliate program. Simply stated, your program pays a commission to other websites whose links to you result in an actual sale. The goal is to give people financial incentive to promote your website and products. I suggest you read this [www.clickz.com/article/cz.2645.html] excellent article from Joel Gehman, founder of EchoFactor, for factors to consider if you decide to outsource your affiliate program, and a major comparison of the top guns. I don't suggest you build your own; read this article [www.clickz.com/cgibin/gt/article.html?article=1737] to find out why.
Autoresponder Imagine a completely automated system that delivers instant information to your potential customers and then personalizes follow up with them automatically over a pre- assigned schedule? This is what an Autoresponder will do for you: a prospect visits your website and enters his/her name and email address in a form/box requesting information. An Autoresponder will automatically send the visitor a personalized email reply; some autoresponders will send follow-up emails at later dates, add this visitor to a database, and remove prospects that don't convert to customers. For a sampling of free autoresponders, go here [www.emailaddresses.com/email_auto.htm].
Contests and Sweepstakes Properly and tactfully done, contests will draw visitors to your website. Ask entrants to fill out a small online form that will give you demographics and most importantly, their email addresses for later permission marketing. You can easily find gift sponsors by offering them free advertising in exchange.
eBooks The number 1 reason people go online besides sending & receiving email, is to do research. eBooks are simply electronic books that can be downloaded to the user's computer and read when they, the website visitor, is not online paying internet access fees. Its very inexpensive to create a compelling eBook that you can sell, and with today's technology, you can protect your intellectual property. The author of eBook Car Secrets Revealed sells his eBook for $29.95 and sells 17000 copies every single year, generating half-a-million dollars in yearly income.
Use these pillars to generate additional revenue streams for your business. Each one could effectually stand on their own, but together, than can generate enormous upside potential with little or virtually no downside risk.
Want to build a bigger Parthenon? Then what are you waiting for?
About the Author
Daniel Ramos is the President of Genesislogic Inc., a New York City based ebusiness that helps companies massively profit from the Internet. If you want to learn how to massively profit from the Internet, vist WWW.GENESISLOGIC.COM and download from an extensive online library of resources, call us toll-free at 800-590-5155, or send an email to INFO@GENESISLOGIC.COM
|
|
|
|
|
Internet Marketing Center® |
Tips and strategies for promoting a business online. |
www.marketingtips.com |
  |
Best Selling Internet Marketing Course to explode your Profits ... |
Internet Marketing Course. Finally, the world's Top Internet Marketer reveals exact strategies that will boost your online sales and explode your profits! |
www.marketingtips.com |
  |
AddMe, Search Engine Optimization Submission Free Site Promotion ... |
Increase site Traffic and sales BuyaWebsiteTraffic.com. Internet Marketing DM Confidential: serving online marketing industry. Promotion & Marketing ... |
www.addme.com |
  |
Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ... |
Articles, tips and advice on e-commerce and effective Internet marketing strategies. |
www.wilsonweb.com |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Internet Marketing, Search Engine Marketing: Website Promotion ... |
Internet Marketing and Search Engine Marketing; Website promotion and internet advertising services, Internet marketing services International marketing web ... |
www.majon.com |
  |
KnowThis: For Marketing, Market Research, Internet Marketing ... |
A virtual library containing information, resources, and reference for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
  |
Internet marketing - Wikipedia, the free encyclopedia |
Internet marketing is also useful for companies that wish to expand their ... When Internet marketing first began, the B2C model was first to emerge. ... |
en.wikipedia.org |
  |
Internet marketing - Wikipedia, the free encyclopedia |
Internet marketing is the use of the Internet to advertise and sell goods and services. ... Internet marketing is a component of electronic commerce. ... |
en.wikipedia.org |
  |
Marketing Terms.com - Internet Marketing Reference |
Marketing and internet marketing terms, acronyms, course syllabi, and recommended links. |
www.marketingterms.com |
  |
Internet Marketing Dictionary |
The Internet marketing dictionary at Marketing Terms.com. |
www.marketingterms.com |
  |
International Internet Marketing Association (IIMA) |
Non-profit professional association serving Internet marketing professionals and business strategists. |
www.iimaonline.org |
  |
Internet marketing and website marketing promotion services ... |
Free Internet marketing eCourse, marketing articles, advice and internet marketing services from Magnet4web. The site includes reviews of leading internet ... |
www.magnet4web.com |
  |
Internet Marketing - Craig Upton |
Weblinx Limited delivers various internet marketing solutions that will enable a web site to carry out online marketing promotions. |
www.weblinx.biz |
  |
Internet Marketing News from JDD Publishing's BizWeb eGazette |
Free Internet marketing help and web site promotion tips for small and home based businesses. |
www.bizweb2000.com |
  |
Search Engine Optimization, Website Submission and Free ... |
Offers Free Website URL Registration in major search engines. Search Engine submission services and optimization tips for higher ranking. |
www.addpro.com |
  |
Zeus 1000 Internet Marketing Robot |
Zeus internet marketing robot generates thousands of reciprocal link trades by automatically finding web sites you train him to find. |
www.cyber-robotics.com |
  |
Serious Internet Marketing Services. Link Building, Web Content ... |
We are an Internet marketing services and link popularity company offering search engine optimization (SEO) services. If you are seeking link building ... |
www.webuildpages.com |
  |
Marketing & SEO Blogs - Blog Top Sites |
Business and Internet Marketing from a Montreal, Quebec, Canada perspective ... View Details for Gather Success - The Internet Marketing Blog ... |
www.blogtopsites.com |
  |
|