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Informative Articles

Build An Internet Parthenon, Part 2
Do you notice a very important fact about the Greek Parthenon? It is this: the heavy roof is supported by numerous pillars. Without those pillars, the roof would collapse. My personal mentor and friend Jay Abraham calls this The Parthenon...
Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay...
Fighting back with Counter-Hypnotic Internet Marketing.
Copyright 2005 Michael Lever If I was a fortune-teller and you just walked in my door I would tell you this: "I see you still seek the dream of earning money in your sleep. Enough to give you the time and freedom to do what you...
Five Proven Methods for Internet Marketing Success
Copyright 2005 Glenn McDonald There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income...
How Do I Get My Business On The Internet?
This is one of the most frequently asked questions by small business owners. They are feeling the pressure from their customers and competitors, yet for many business people it is a daunting task, as they don't understand the whole...
 
How To Start An Internet Business – Site Layout

This step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.

Lean, Mean, Fighting Layout

Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let’s take a closer look.

Visitors

The layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates.

Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at Marketing Titan, links to primary pages are listed across the top and bottom of each page. Links to specific services are always listed on the left hand side. You can easily negotiate the pages of the site. It may look like overkill, but make it as easy as possible for your clients to move around.

Spiders

Search engines use programs called “spiders” to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site.

If the code is not clean, spiders stop indexing pages. If pages are not indexed, they do not


appear in search engine results. What stops spiders? Following are the most common problems:

1. Frames – Don’t use them.

2. Dynamic Pages – Your pages need to be static. If they are dynamic, the spiders often will not index them because they aren’t sure of the content.

3. Bottlenecks – Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss key pages.

4. Bad URLs – A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: http://www.marketingtitan.com/internet_marketing_services. A bad URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783

5. Images – Don’t overuse images and don’t put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images.

Evaluating The Layout

Once the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction.

Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider.

About the Author

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

 

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