|
|
Hitch a lift on an Internet virus
The buzzword at the moment is viral marketing, so How does that affect you and me, and how can you Benefit from it. Viral marketing is the most powerful form of marketing on the Internet. Major corporations are rushing to master these strategies....
How to Choose an Internet Marketing Strategy on a Shoestring Budget
An Internet marketing strategy is important if you plan on getting your website noticed by web surfers, however getting your website noticed by many people is not so difficult even if you are on a shoestring budget. The reason for this is many of...
How To Design A Website If You're A Novice On The Internet
Most of my students are Internet novices and ask many
apprehensive questions about how to design a website. They worry
about their ability to design an attractive site and are
anxiously seeking the quickest and best alternative.
After years...
Internet Nostalgia - Remember "This Dumb Little Ad?"
Internet Nostalgia - Remember "This Dumb Little Ad?" by Cathy Bryant Copyright 2003 http://www.homebizjunction.com Watch out - if you do, you're showing your "Internet Age!" I am, of course, referring to the now infamous "Cookie Cutter" marketing...
Low Cost Internet Advertising Solution versus Conventional Advertising
Since the early 90's, the internet has become known as a medium
for advertising. It has also been preferred by consumers and
businessmen in public shopping and business dealings. Unlike any
other media, like television, radio and print,...
|
|
|
|
|
|
|
|
How To Start An Internet Business – Site Layout
This step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.
Lean, Mean, Fighting Layout
Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let’s take a closer look.
Visitors
The layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates.
Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at Marketing Titan, links to primary pages are listed across the top and bottom of each page. Links to specific services are always listed on the left hand side. You can easily negotiate the pages of the site. It may look like overkill, but make it as easy as possible for your clients to move around.
Spiders
Search engines use programs called “spiders” to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site.
If the code is not clean, spiders stop indexing pages. If pages are not indexed, they do not
appear in search engine results. What stops spiders? Following are the most common problems:
1. Frames – Don’t use them. 2. Dynamic Pages – Your pages need to be static. If they are dynamic, the spiders often will not index them because they aren’t sure of the content. 3. Bottlenecks – Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss key pages.
4. Bad URLs – A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: http://www.marketingtitan.com/internet_marketing_services. A bad URL with parameters would read: http://www.marketingtitan.com/id#us57486&095783
5. Images – Don’t overuse images and don’t put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images.
Evaluating The Layout
Once the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction.
Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider.
About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
|
|
|
|
|
Internet Marketing Center® |
Tips and strategies for promoting a business online. |
www.marketingtips.com |
  |
Best Selling Internet Marketing Course to explode your Profits ... |
Internet Marketing Course. Finally, the world's Top Internet Marketer reveals exact strategies that will boost your online sales and explode your profits! |
www.marketingtips.com |
  |
AddMe, Search Engine Optimization Submission Free Site Promotion ... |
Increase site Traffic and sales BuyaWebsiteTraffic.com. Internet Marketing DM Confidential: serving online marketing industry. Promotion & Marketing ... |
www.addme.com |
  |
Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ... |
Articles, tips and advice on e-commerce and effective Internet marketing strategies. |
www.wilsonweb.com |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Internet Marketing, Search Engine Marketing: Website Promotion ... |
Internet Marketing and Search Engine Marketing; Website promotion and internet advertising services, Internet marketing services International marketing web ... |
www.majon.com |
  |
KnowThis: For Marketing, Market Research, Internet Marketing ... |
A virtual library containing information, resources, and reference for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
  |
Internet marketing - Wikipedia, the free encyclopedia |
Internet marketing is also useful for companies that wish to expand their ... When Internet marketing first began, the B2C model was first to emerge. ... |
en.wikipedia.org |
  |
Internet marketing - Wikipedia, the free encyclopedia |
Internet marketing is the use of the Internet to advertise and sell goods and services. ... Internet marketing is a component of electronic commerce. ... |
en.wikipedia.org |
  |
Marketing Terms.com - Internet Marketing Reference |
Marketing and internet marketing terms, acronyms, course syllabi, and recommended links. |
www.marketingterms.com |
  |
Internet Marketing Dictionary |
The Internet marketing dictionary at Marketing Terms.com. |
www.marketingterms.com |
  |
International Internet Marketing Association (IIMA) |
Non-profit professional association serving Internet marketing professionals and business strategists. |
www.iimaonline.org |
  |
Internet marketing and website marketing promotion services ... |
Free Internet marketing eCourse, marketing articles, advice and internet marketing services from Magnet4web. The site includes reviews of leading internet ... |
www.magnet4web.com |
  |
Internet Marketing - Craig Upton |
Weblinx Limited delivers various internet marketing solutions that will enable a web site to carry out online marketing promotions. |
www.weblinx.biz |
  |
Internet Marketing News from JDD Publishing's BizWeb eGazette |
Free Internet marketing help and web site promotion tips for small and home based businesses. |
www.bizweb2000.com |
  |
Search Engine Optimization, Website Submission and Free ... |
Offers Free Website URL Registration in major search engines. Search Engine submission services and optimization tips for higher ranking. |
www.addpro.com |
  |
Zeus 1000 Internet Marketing Robot |
Zeus internet marketing robot generates thousands of reciprocal link trades by automatically finding web sites you train him to find. |
www.cyber-robotics.com |
  |
Serious Internet Marketing Services. Link Building, Web Content ... |
We are an Internet marketing services and link popularity company offering search engine optimization (SEO) services. If you are seeking link building ... |
www.webuildpages.com |
  |
Marketing & SEO Blogs - Blog Top Sites |
Business and Internet Marketing from a Montreal, Quebec, Canada perspective ... View Details for Gather Success - The Internet Marketing Blog ... |
www.blogtopsites.com |
  |
|