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How to start a successful import business using the Internet
The Internet has opened up a whole new era of business opportunities. Falling trade barriers combining with easy access to trade information thanks to the Internet have created dramatic possibilities and sparked the growth of global online trade...
Low Cost Internet Advertising Solution versus Conventional Advertising
Since the early 90's, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print,...
SEO- A part of Internet marketing strategy
SEO is not the be all and end all - it is just one part of your Internet Marketing strategy. According to Brand Week Online Magazine: "Search engine positioning may be just one part of an online marketing strategy,but it is the fundamental part....
Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people...
Successful Internet Business: Panning For Gold Or Selling Shovels?
Successful Internet Business: Panning For Gold Or Selling Shovels? By Irina ========================================================== The author grants permission to publish this article, in its entirety, electronically or in print, as long as...
 
How To Start an Internet Business – The First Step

The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse.

Evolution of Your Site

New sites follow a typical evolutionary process.

1. The first stage involves slaving over the design of the site to get just the right look;

2. The second stage is the publication of the site;

3. Third comes the first thought about how to get traffic to the site;

4. Fourth, the discovery of pay-per-click options;

5. Fifth, the pursuit of PPC campaigns and realization of sales!;

6. Sixth, the “misery stage”, occurs with the realization that sales are being made at a loss!;

7. Frustration, frustration, frustration;

8. The “extinction stage” - With profitability seeming impossible, the PPC campaigns are closed and the site just sits there.

Does any of this sound familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and


money.

If You Build It, Will They Come?

The first step to developing a successful web site is keyword analysis. Keywords are the anchors of each page of your site, a collective summary of your products and services.

The first step to developing an online business is to identify whether there is sufficient traffic for your business product or service. Let’s look at a very simple example.

If your are selling boating products, each page of your site should incorporate boating-related keyword phrases. You must analyze whether there is a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use the Overture inventory tool:

About the Author

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

 

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Marketing and internet marketing terms, acronyms, course syllabi, and recommended links.
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Internet Marketing Dictionary
The Internet marketing dictionary at Marketing Terms.com.
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International Internet Marketing Association (IIMA)
Non-profit professional association serving Internet marketing professionals and business strategists.
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Free Internet marketing eCourse, marketing articles, advice and internet marketing services from Magnet4web. The site includes reviews of leading internet ...
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Weblinx Limited delivers various internet marketing solutions that will enable a web site to carry out online marketing promotions.
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Internet Marketing News from JDD Publishing's BizWeb eGazette
Free Internet marketing help and web site promotion tips for small and home based businesses.
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