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6 Biggest Internet Marketing Myths
In every myth there is an element of truth. Read the sections below to discover the grain of truth in all of these Internet marketing myths. Myth #1: Internet Marketing is EASY This is probably the biggest myth of all, and let me tell...
Are You Considering An Affiliate Internet Marketing Program?
If you have just decided to enter an affiliate Internet marketing program, there is quite considerably a lot you should know to become successful. Affiliate marketing is great for the right type of people. When considering an affiliate internet...
How to leverage the Internet in MLM
Copyright 2005 Steve Lowell Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing...
Killer Internet Marketing Errors-How to Avoid Them
With 95% of all Internet businesses failing, it is important to find out what actually works and what doesn't. Most online business failures can be attributed to one or more of the following marketing errors: 1. Free Domain Hosting. Failure to...
The Upgrading Power of Internet Marketing
In an age when the number of overly financially distressed people increasing enormously, many people become extremely or very concerned about good financial education and look for other opportunity to upgrading their income. As featured at website...
 
How To Use a Podcast For Internet Marketing

Copyright 2005 Michael Murray

Although podcasting is trendy, it's vital to remember that when you use a podcast for Internet marketing, your podcast is really just another delivery mechanism – a way to get your marketing message across.

Because it is a new delivery mechanism, there's a chance you'll get so wrapped in the technology that you'll forget the basics, the AIDA formula. You need to give people something that they want to listen to, and you can’t go wrong with the AIDA formula. AIDA is used in copywriting, and is an acronym: AIDA means Attract/ Attention, Interest, Desire, Action.

You need to get people's attention, arouse their interest in your product, get them to want it, and finally take action to buy it.

Using AIDA In Your Podcasts

You can use the AIDA formula to market your products via podcasts in several ways.

Firstly, you can use the podcast to attract people to a Web site where you're selling products related to the podcast theme. The podcast is the attention-getter. You can have ads on your site selling your products, and include mention of them in the podcast too.

Next, include valuable information or entertainment in your podcasts to make sure that people subscribe. When they subscribe, you can market to them over and over again. This is the Interest factor.

You arouse Desire by mentioning your products and their benefits in your podcasts.

Finally, you need a call to Action, to ensure that people take action. "Buy before midnight on Thursday, and receive _________"

Making Your First Podcast

Making a podcast (it's really just making an MP3 file) couldn’t be simpler. Here are the


steps:

1. Plug a microphone into your computer;

2. Record your podcast using a program like Audacity at http://audacity.sourceforge.net/ (it's free);

3. Create an RSS feed – more information on that here http://www.ipodder.org/whatIsPodcasting (don't let the technical jargon make you nervous, the RSS Feed is just a reference enclosure that lets listeners know when you've put a new podcast online);

4. Upload the podcast to your Web site, and then upload the podcast's RSS Feed to a destination like Podcast Alley at http://www.podcastalley.com/ so that you can start getting a mass of happy subscribers.

Get Interviewed On a Podcast

If you don’t want to make your own podcasts, offer yourself as an interviewee on other people's podcasts. This saves you the trouble of recording your own material and putting it online, and you can promote your products on someone else's show as easily as you can on your own.

When you create your own podcasts, you'll want to ask people to join you for an interview too. You can even ask people to send you MP3 files of questions or tips, that you can include in your podcast.

So there you have it: podcasting, another tool to add to your Internet marketing toolbox. If the idea appeals, give podcasting a try.

About the Author

Michael Murray is a 22-year old full-time Internet marketer and college student with Cerebral Palsy who lives in sunny Orlando Florida. Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising!:
http://www.marketlikeapro.com/words.html

 

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Non-profit professional association serving Internet marketing professionals and business strategists.
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