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Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to...
Internet Marketing; The most powerful lead-generating 'device'.
Seasoned and modern entrepreneurs are using the Internet, not just to supplement their income, but to generate hundreds, or thousands of lifetime customers online. How do you use the Internet to brand your business? Does your marketing plan...
Sell anything to anyone on the internet with hypnotic writing
Sell anything to anyone on the internet with Hypnotic Writing By Jason Rife I would think that you are the type of person who really wants to make a go of your idea. I also think that you fall into one of two groups at this point; the first is a...
Trials Of An Internet Entrepreneur - A Humorous Beginning
It's hard to believe that it all began almost a year ago. Time really does fly when you are consumed by the task at hand or even worse, constantly perplexed. My wife and I thought it might be fun to start an internet store as a side business to...
USING INTERNET DIRECT MAIL TO INCREASE YOUR COMPANY’S PROFITS
“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail. One...
 
Internet Marketing Tips from a 10-Year Old?

Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened...

My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!

I said they could go, but they'd need to earn the
tuition money.

Well, the kids are the published authors of a children's book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until they raised the $1,590.

They decided to give people an incentive to buy the book now by running a 'neighborhood special' and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.

Ben wrote the first spiel:

"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I'm running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?"

Ben journeyed out into the world of door to door sales…and sold five books to the first 13 people he talked to. His sales conversion rate? 38%!

Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.

The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.

The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.

But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them
at all!

After some review, they decided that simply asking a person if they wanted to buy a


book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:

"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the-blank book that lets children show their dad how much they love him."

"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"

The next time out, they went to eight houses and sold six books. Conversion rate? A whopping 75%!

No one bought more than one book but instead of being told, "No, I'm not interested" most people responded by saying, "Ohhh, I think one is enough..."

Granted, the kids have only sold 15 books and they've got a way to go to reach their goal of selling 159. And, their numbers are too small to conclusively say that each little change was directly responsible for the corresponding
increase in sales. But, assuming their results are valid, what Internet marketing tips can you learn from a 10-year-old?

First, set a goal. Know what you want to accomplish.

Second, create a plan for accomplishing your goal. Adding a deadline always helps.

Third, start somewhere and then make changes to improve your sales. They can only get better.

Fourth, give an incentive to take action now - offering a limited time special or a limited number of items for sale creates a sense of urgency.

Fifth, tell your prospects the reason for your offer.

Sixth, have a strong call to action so people know exactly what you want them to do.

And seventh, know your numbers. Make changes designed to improve your conversion rate and then monitor what happens.

And there you go. Real world Internet marketing lessons learned from a 10-year-old. Cindy Kappler is a successful online marketer. Get her free report, "Case Studies: A Behind the Scenes Look at How the Internet's Top Marketers Create Profit Producing Advertising Campaigns". Get your free copy here => Internet Marketing Case Studies

 

Internet Marketing Center®
Tips and strategies for promoting a business online.
www.marketingtips.com
 
Best Selling Internet Marketing Course to explode your Profits ...
Internet Marketing Course. Finally, the world's Top Internet Marketer reveals exact strategies that will boost your online sales and explode your profits!
www.marketingtips.com
 
AddMe, Search Engine Optimization Submission Free Site Promotion ...
Increase site Traffic and sales BuyaWebsiteTraffic.com. Internet Marketing DM Confidential: serving online marketing industry. Promotion & Marketing ...
www.addme.com
 
Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ...
Articles, tips and advice on e-commerce and effective Internet marketing strategies.
www.wilsonweb.com
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
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Internet Marketing and Search Engine Marketing; Website promotion and internet advertising services, Internet marketing services International marketing web ...
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KnowThis: For Marketing, Market Research, Internet Marketing ...
A virtual library containing information, resources, and reference for professionals, academics and students in traditional and internet marketing, ...
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Online Behavioral Contextual Advertising and Marketing.
An advertising network offers content targeted advertising service on CPC/PPC basis.
www.clicksor.com
 
Internet marketing - Wikipedia, the free encyclopedia
Internet marketing is also useful for companies that wish to expand their ... When Internet marketing first began, the B2C model was first to emerge. ...
en.wikipedia.org
 
Internet marketing - Wikipedia, the free encyclopedia
Internet marketing is the use of the Internet to advertise and sell goods and services. ... Internet marketing is a component of electronic commerce. ...
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Marketing Terms.com - Internet Marketing Reference
Marketing and internet marketing terms, acronyms, course syllabi, and recommended links.
www.marketingterms.com
 
Internet Marketing Dictionary
The Internet marketing dictionary at Marketing Terms.com.
www.marketingterms.com
 
International Internet Marketing Association (IIMA)
Non-profit professional association serving Internet marketing professionals and business strategists.
www.iimaonline.org
 
Internet marketing and website marketing promotion services ...
Free Internet marketing eCourse, marketing articles, advice and internet marketing services from Magnet4web. The site includes reviews of leading internet ...
www.magnet4web.com
 
Internet Marketing - Craig Upton
Weblinx Limited delivers various internet marketing solutions that will enable a web site to carry out online marketing promotions.
www.weblinx.biz
 
Internet Marketing News from JDD Publishing's BizWeb eGazette
Free Internet marketing help and web site promotion tips for small and home based businesses.
www.bizweb2000.com
 
Search Engine Optimization, Website Submission and Free ...
Offers Free Website URL Registration in major search engines. Search Engine submission services and optimization tips for higher ranking.
www.addpro.com
 
Zeus 1000 Internet Marketing Robot
Zeus internet marketing robot generates thousands of reciprocal link trades by automatically finding web sites you train him to find.
www.cyber-robotics.com
 
Serious Internet Marketing Services. Link Building, Web Content ...
We are an Internet marketing services and link popularity company offering search engine optimization (SEO) services. If you are seeking link building ...
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Marketing & SEO Blogs - Blog Top Sites
Business and Internet Marketing from a Montreal, Quebec, Canada perspective ... View Details for Gather Success - The Internet Marketing Blog ...
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