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At Home Internet Jobs, Who Said It Was Easy?
Copyright 2005 Benjamin Scott I’m sure you’ve heard it all before, build a website and people will come. But if you’ve built a money-making website, that’s not what you want to hear. After all, you picked one of these at home internet jobs,...
Five Tested and Proven Methods for Internet Success
Copyright 2005 Michael Tansey There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income...
Internet marketing is easy... when you break down those defences
The net is full of people who have failed in their marketing. These people have not failed because they are not smart. Heck they are more rocket scientists out there than you can imagine. Their internet marketing is not successful simply because ...
Make Internet Marketing Work for You Via RSS
Copyright 2005 Paul Jesse RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of...
THREE STEPS TO INTERNET SUCCESS
Let me show you a shortcut to a Home Internet Business. This is what you need to do, and if you follow these directions, YOU will SUCCEED! First: Join SFI Affiliate Program http://www.quickinfo247.com/8364959/FREE • How to build a profitable...
 
Online Press Releases Tipped As Internet Marketing Strategy for 2006

Combination of PR and SEO attracts marketers' attention With consumers taking charge of what they read and when they read it, online news has attracted the interest of marketers. The new report Search Marketing Benchmark Guide from Marketing Sherpa tips optimized online press releases and the combination of PR and SEO as one of the top three Internet marketing strategy trends in 2006. According to this report search optimization spending increased in 2005, but it is still a fraction of the money being spend on search advertising and pay per click. "The one, undeniable truth of search marketing is that across all major engines organic results (those that show up in natural "free" listings) are better noticed, read, and clicked on than the paid listings," says the report.

77% of surfers get their news online today. Yahoo News has the largest online news audience and an online optimized press release in Yahoo News and Google News can give a quick boost your search engine marketing. You'll be on page one in the news search for your keywords within twenty-four hours.

Eye track studies show that the pay per click and sponsored ads (e.g. down the right side of a Google search) get less than 50 percent of the searchers' attention and on average get only 30 percent of the clicks.

Makes sense - people buy a newspaper to read the news, not the ads. You don't turn on the TV to watch the ads.

The best Internet marketing strategy would be to have a strong presence in the news section of the search engines. "PR plants the seed. Advertising harvests the crop," wrote Jack Trout and Al


Ries, authors of best selling books on positioning.

Publicity in the form of news articles molds public opinion so that your target audiences are more susceptible to advertising or other promotions. The purpose of public relations is to gain awareness and acceptance of your brand -then advertising can be undertaken to forward the brand message.

Every company has a good story to tell. If it is well-written and optimized for the news search engines, an online press release will get more exposure and help improve the visibility of your web site

It seems that there is something magical about news coverage - the public accept it but pass ads right on by. With more and more people getting their news on the Internet, it's vital to also use online optimized press releases that include "key words" (the words that your prospects are using to find you or your competitors) links back to your site and a measurement system that can track the results not only on the press release, but also the clicks to your site and the visitor actions on your site.

One caveat: Be sure to find someone who really understands the combination of PR and SEO. Some so-called 'experts' in press release optimization may not be as skilled at optimizing and tracking results as others. Check their references and results carefully.

About the author:

Ms. Falkow has created effective internal and external communication strategies for both large and medium sized enterprises for 25 years. Since 1999 Ms. Falkow has translated her extensive experience in communication to the Internet and is now one of the leading web site and Internet marketing strategists in the U.S. Her web reviews and internet marketing strategies using RSS feeds, blogs and optimized press releases have kept our clients on the

 

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Marketing Terms.com - Internet Marketing Reference
Marketing and internet marketing terms, acronyms, course syllabi, and recommended links.
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Internet Marketing Dictionary
The Internet marketing dictionary at Marketing Terms.com.
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International Internet Marketing Association (IIMA)
Non-profit professional association serving Internet marketing professionals and business strategists.
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Free Internet marketing eCourse, marketing articles, advice and internet marketing services from Magnet4web. The site includes reviews of leading internet ...
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Internet Marketing - Craig Upton
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Internet Marketing News from JDD Publishing's BizWeb eGazette
Free Internet marketing help and web site promotion tips for small and home based businesses.
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Offers Free Website URL Registration in major search engines. Search Engine submission services and optimization tips for higher ranking.
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