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7 Questions to Ask A Potential Internet Merchant Account Provider
Recently, I went looking for an Internet Merchant Account. My mission was two-fold: 1. Open an account for myself and 2. Research options for my new ecommerce information site Take-Payments-Online.com. After some research, I thought I'd found an...
Five Proven Methods for Internet Marketing Success
Copyright 2005 Sandi Clements There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income...
Interview With Corey Rudl:The Secrets of an Internet Millionaire
align="center" bgcolor="#CCCCCC"> cellpadding="5" align="center" bgcolor="#FFFFFF"> Arial, Helvetica, sans-serif">This guy REALLY CAN show you how to start an Internet business in less than 24 hours -- and see profits by next...
Marketing Your Internet Site: 5 Easy ways to drive traffic to your site
1) Make your site great. Put everything you have into to it. What are you interested in? Focus on your strengths and interests. Write something useful. Write something new. Make some lists (ie. top 10 ways to ....). Ensure all titles, links, meta...
THREE STEPS TO INTERNET SUCCESS
Let me show you a shortcut to a Home Internet Business. This is what you need to do, and if you follow these directions, YOU will SUCCEED! First: Join SFI Affiliate Program http://www.quickinfo247.com/8364959/FREE • How to build a profitable...
 
The Internet and customer care: aid or anarchy?

Consumers take customer care into their own hands

It was reported in ‘Marketing’ magazine this month, that Britain is becoming a “disaffected nation”, with each adult apparently making an average of 12 complaints to service providers each year, based on a “Service in Britain” survey by ASR (Andrew Smith Research). In response to the rise of the ‘assertive consumer’, brands are endeavouring to make sure ‘good customer service’ is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems. Most complaints were about power, utility or postal services at 42%, followed by supermarkets, telephone providers, TV or ISP providers and banks. Insurance companies were also in the top 10 with 21% of the articulate disaffected nation.

Which? Magazine (http://www.which.co.uk/ ) has been campaigning for consumers’ rights since 1957, though with the advent of the World Wide Web, other companies have also been capitalising on consumer frustration. Since the late 1990s, a new breed of consumer champion websites has emerged, including uSwitch, moneynet ( http://www.moneynet.co.uk/ ), moneyfacts (http://www.moneyfacts.co.uk/ ) and the motley fool. These websites offer free subscriptions to financial product information, providing comprehensive and impartial cost comparisons. Consumers can search on a variety of criteria, so they always get the best quote for their particular circumstances. In


addition to an increased uptake in using search engines to research products and companies, consumers are increasingly utilising these comparison websites to ensure they get the best deal. Websites such as Kelkoo ( http://www.kelkoo.co.uk/ ) and Ciao ( http://www.ciao.co.uk/ ) also provide the consumer with tools to make a wise purchase decision, incorporating reviews from registered users to encourage trust in the site. Amazon and eBay ( http://www.ebay.co.uk/ ) are now household names because they have established online communities of trust and their loyal supporters bring new customers.

The disaffected nation is becoming an increasingly IT literate force, with its soldiers equipped with e-mail addresses, online bank accounts and familiarity with a range of online retailers. As broadband penetration increases and websites offer an increasingly sophisticated range of services, companies will be less worried about bit rates and more concerned about bite rates as word-of-mouth whips its way through e-mails.

Whilst certain companies may still be slow to react to customer concerns, market monopolies are gradually being disbanded as consumers embrace new ways of shopping.

Further information:
http://www.andrewsmithresearch.co.uk/index.php?f=data_our_services&a=1

About the Author

Rachel works hard for a media company in Edinburgh, as well as occasionally ranting for the personal finance blog http://cashzilla.blogspot.com/. Rachel’s favourite drink is Guinness.

 

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